The reason why a user visits your website is because they are after information. Whether they are seeking the opinion of a professional, a product, service or review, people are looking for information and answers to questions. Just keep answering the question “What’s in it for me?” (WIIFM), as this is the only question that matters to the customer.
Text content equals importance on the Internet. You should only have quality, informative content that is easy to understand so visitors can share your message.
The most important rule a website must adhere to, is to create an abundance of focused, original content. This will interest your visitors, prompt conversion, encourage word of mouth and attract links from reputable sites.
A website that lacks quality content is a failure to both search engines and visitors. Just as you should insert particular content into your website, you should also remove any text that does not assist you will the sales process.
Put yourself in your customer’s shoes and walk around in them for a while to get the feel of things. This is only a metaphor — Do Not put on your customer’s shoes and play kickball in them! I doubt the customer would appreciate it (unless perhaps you were hired to, because this is your forte), and most likely won’t remain your customer after that.
You will be in a better position to meet the needs of customers if you learn more about who your target audience is. The more you know about your target audience, the easier it is to adapt as changes are made in visitor search patterns.
Let the visitor know why they need your solution and just how much it will benefit them to convert. Remember that it’s about them, and not you. Stay focused on the customer’s wants & needs, and not your own.
Never state anything that isn’t true just to make your company seem more important and reliable. This includes false statements and testimonials drawn up by a member of your staff, best friend, spouse or mother. Don’t make claims that aren’t true and that you can’t backup with solid references.
