With so many digital channels out there, which channels should your business focus on more? Should you invest in social media or SEO? What are some of the channels that we have not heard of? These are the questions that we get on a regular basis at Swopna Digital.
Although every channel has it’s own benefits and opportunity costs, what channels should you prioritize? Here are 5 of the online marketing channels your business should not miss:
1. Search Engines
There are 2 ways through which your users will find you through search engines: SEO and PPC. First, when a customer search about product/service or problems/queries, then click on websites they find – you can appear on those results. For this, you need to understand SEO better. Second, PPC might be particularly important when SEO takes time and you want almost immediate results. You pay to Google or any other search engines to gain the clicks from users. You only pay when the user has clicked to find you. Google uses a metric named ‘AdRank’ to assess your advertisement and bring traffic to your website.
2. Websites
Every business needs to have a website these days. Having a website makes you professional, in addition, it opens up ways for customers to interact with you through the digital channels. A website is a digital hub these days. You should run an online marketing campaign with the website as the center of all of those efforts. Ultimately, you would want to bring those traffic to the websites in order to convert them into paying customers.
3. Blogging
Blogs = FREE content. Everyone loves free content. Especially, when that content directly addresses the user’s problems or queries. Blogging is your gateway to connect with customers on a regular basis. You might use storytelling to approach a blog, which makes it relatable to the audience, or you may directly write a list post (or embed videos). Either way, you connect with the audience on a deeper level.
4. Social Media
Users spend most of their time on social media these days. It’s said that an average internet user spends at least 7 minutes on Facebook daily. Needless to say, there are countless benefits to expand your presence on social media, as a business. As the saying goes, market where the attention is. Attention is shifting rapidly towards the social channels – it’s become 2 ways. Learn how to communicate with the audience on a regular basis. Provide them with content and time, they provide you the attention – it radically enhances your campaign.
5. Forums / QA Sites
Forums are where people turn to when they have queries. Now, when you as a business answer their query directly, you get the opportunity to solve the customer’s particular problem. This helps potential customers empathize with you. Quora and Reddit are popular Q/A sites, there might be other sites and forums specific to your industry, research more about it. Moreover, leverage influencer marketing to the fullest in this channel.
These are the 5 channels that you should focus most of your efforts on. Sometimes, you need to strategically think on which platform to build your presence. For instance, if your target audience is 13-19-year-old teenagers, you might opt to make Tiktok videos as well. It’s upon you and your marketing department to think about the channels your business should prioritize.
#onlinemarketingchannels
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