3 Hot Social Media Marketing Tips for Mortgage Lenders
Social Media Marketing is taking the mortgage lending community by storm. There has been a massive shift in how mortgage and real estate sales professionals must communicate with their customers and referral partners due to this transition to social media marketing websites.
A mortgage lender can use social media marketing to reach new prospects and attract attention to its business by creating a sense of community, making it easy to find current information and becoming a trusted resource. These three hot tips show mortgage professionals how to market themselves using Facebook, Twitter and LinkedIN.
Tip 1: Facebook
A mortgage lender should be using Facebook as a key component of social media marketing. Facebook is the ultimate personal recommendation site, and a lender should create a page that prospects and clients can ‘like’. Current and past clients also can recommend the lender’s page to their own Facebook connections, and the mortgage professional can use the page to post client testimonials, current mortgage rates, FAQs and more. This makes the lender’s page a ‘one stop shop’ for those looking for up-to-date information.
Facebook also allows businesses to create advertisements that can be targeted to those in a certain region or with a certain Facebook profile. Use these advertisements to promote a low mortgage rate or a new service offering.
Tip 2: Twitter
Twitter is perfect for short bursts of information, and mortgage professionals can use Twitter to provide data and convey success. Quick tweets like, “Mortgage rates as low as XZY%!” or “The Jones family is the proud new owner of a home, thanks to our lending services,” not only gives important information to those looking for a lender but also positions the company as one that actively advocates and celebrates its clients’ success.
Tip 3: LinkedIN
LinkedIN provides an excellent opportunity for a mortgage lender looking to market his services through its Group function. LinkedIN groups gather together like-minded individuals and companies, allowing a lender to target a specific group of people who are already interested in the services the lender has to offer. The lender also can create its own group, inviting connections to join, ask questions and share experiences. The goal is to create (or join an already existing) community that trusts the mortgage company and looks to the professionals it employs for guidance and current information.
Social media marketing is a hot trend for mortgage lenders and these three tips will help lenders reach new prospects, engage more fully with current clients and become a leader in its industry.
