20 Tips for Your 2020 Marketing Strategy Part 1
Gearing Up for Your 2020 Marketing Strategy:
1. KNOW YOUR BUSINESS, KNOW YOUR CUSTOMERS
By now, you can probably tell that there is no one-size-fits-all marketing strategy to follow and expect positive results. Different businesses respond to different marketing strategies differently. Therefore, it is not just a matter of getting online and picking a marketing strategy that works for other businesses. Think carefully about what your business entails and your target customers, too, before choosing which elements that would properly integrate into your marketing strategy. Consider the demographics, your target customers’ age, where they live, how they will look for your product, and the online services that they will use.
2. UNDERSTAND THAT YOUR AUDIENCE CHANGES
The marketing strategy that worked last year may not necessarily work this year too. Expect changes in the market and the technical landscape of how things run in your industry. You should also expect that your audiences will change in reaction to these changes, which is why you must be ready to do away with what stops working and embrace what does.
3. ESTABLISH A CLEAR IDENTITY
Here’s where branding comes into play. This is another vital marketing strategy that, if used appropriately, can win you many customers and boost your sales significantly. You need to be able to communicate with your visitors. Your customers must be able to know what your business does, what it stands for, and how they can benefit from using its products or services.
4. DOCUMENT YOUR CONTENT MARKETING STRATEGIES
A good strategy is critical for any marketing campaign. A well-thought-out marketing strategy enables you to list out different tasks, identify key stakeholders for each task’s completion, and track the progress of your marketing efforts. A properly documented strategy also enables the business to measure the performance of every channel more accurately.
5. PRIORITIZE CUSTOMER DATA PRIVACY
Many businesses have really suffered trust issues in the last few years. This has majorly been as a result of data privacy and disinformation. It is, therefore, vital that you establish and implement a marketing strategy that tackles this issue. Center on building brand trust with your customers. There is a line that separates data privacy and hyper-personalization. How thick or thin you make it is up to you and your business. Either way, tread carefully, especially with the data of other people in your hands.
6. AUDIT YOUR WEBSITE
If there is one thing that will drive people off engaging with your business, it’s having a website that’s poorly designed. Think about it, you have already done the hard part and gotten that click, and brought a customer to your site. Then the customer finds the site to be hard to navigate, not logically laid out, and everything user-unfriendly. You can count on losing potential leads this way if you do not make the necessary improvements on your website. Do not make this basic mistake and end up paying for it later.
7. UNDERSTAND THE POWER OF SEO
Every marketer would stress the importance of utilizing search engine optimization, commonly known as SEO. This is one of the best ways of directing massive web traffic to your website. Take advantage of Google search algorithms. Remember always to keep your page keyword optimized with the keywords evenly distributed throughout your content. This is perhaps the oldest trick in the book and an excellent way to keep your site highly ranked on searches. So, do everything you can to ensure that that’s where your website is.
8. REPURPOSE OLD CONTENT
Remember, some content that you put up earlier might become obsolete with time. However, instead of deleting this old content, you can repurpose it using new content and make it relevant and informative again. Content may sometimes still be informative but have an incorrect format. You only need to make a few tweaks, and your low-performing blog post becomes engaging once more.
9. SHARE FREELY
If you are using social media, SEO, or any other strategy, then use it and commit to supporting it responsively. Let your absence in any of these strategies speak volumes and commit to every strategy you decide to use. Remember, you must commit to what you can deliver consistently, and soon, you will start reaping referrals. It is all about relationships and how you build them. So, be free and enjoy what you do.
10. WORK THE REFERRALS
Another smart marketing strategy to adopt this year is using your existing customers to invite more business. Then incentivize referrals and encourage them to bring even more customers to your team. Again, this depends on the type of business that you run and whether you can implement certain incentives for referrals.
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