$60 Miracle Money Maker

Posted On Sep 10, 2019 By admin With Comments Off

While GeekWeekTLV is at its peak and seasoned purveyors have flown in from all over to” geek out” and talk native, operation and scaling, we caught up with Purple Leads Founder& CEO and episode legion, James Van Elswyk- the three men who dines, live and breathes Media Buying.

James’ had a fairly the passage, both as a big league Media Buyer and a valued coach. From flying solo to overseeing an exceptional marketing team with tons of fund invest a few months, he’s here to tell us all about the nuts& shafts of structure a crew from scratch, how to stop grinding and start scaling safaruss, and drawing lessons from learners and earners.

Our plan was simple- to pick James’ brain as much as we can, and confidence you us, we got more than we hoped for. So, here travels , no BS , no fluff.

Image source: affiliateworldconferences.com

You’ve recently returned from Affiliate Summit West, and your very own GeekWeek event in Vegas. How was it?

It was amazing. What was very nice about the phenomenon was that it was a small-sized event. Everybody had just finished their Q4’s, and a great deal of guys were involved in eCommerce. Since the season was kind of over, everybody was very open to sharing, both the people that were teaching and the people that were learning and show their arrival pages and likeness, because they were done. Too, we had someone teaching Snapchat on Thursday, however all simply kind of started working on Monday so by Wednesday, before we even started the sessions on Snapchat, people were already launching expeditions. You had like 15 people that were very good, high-level affiliates all kind of working together, so this induced the happen special for us.

Based on Vegas and your own experience in general, what new trends do you think will take over 2019? For example, if you’re an experienced affiliate who needs to consider employing brand-new policies, what approaches, horizontals, and even challenges would you concentrating on?

Snapchat for sure. We have a course coming up on Snapchat. One of our loudspeakers would also speak, Matt Smith, he has been consistently fixing 5K and up to 20 K of earning a epoch, and he got in pretty early, but now I interpret a lot of other people also get in. I know someone who’s spending 50 K a date, I know someone who’s spending a 100 K a epoch in Q4, probably less now, someone else who’s spending 10 K and getting back 40 K, so you have a lot of beings making money on Snapchat physically. And then I started extending it myself, and now I also make a very good profit. So, I think that this is a traffic beginning where the CPM is very cheap, let’s say$ 4 in the U.S. and$ 2 in the UK, for example, compared to $20 – $40 CPM on Facebook, so it’s still so cheap and there’s still a lot of chamber for beings to make money there.

The other thing for affiliates that are just getting started, don’t have a lot of budgets or looking for cheaper openings, the traffic is so much cheaper on Snapchat. It costs less to experiment … everything is less. So, I ponder Snapchat will be the big-hearted scaffold. They simply liberated reports as well that their earnings are up because of advertising.

We’re working a lot with Snapchat Israel and the general manager here. They are really putting efforts into getting advertisers on their platform, and they are way supportive. I don’t know how they did it, but their personnel previously known to be the programme wreaks. Not simply do they have good customer service and support like an American corporation, but they know what to do and what’s going on, and I think that this is going to make it very easy for people to on-board Snapchat. But I think it will last for about a year. The good money is now, for the next six months or so, but I think you will quickly see those prices run from$ 4 to $8. It is what it is. More and more people will get on the pulpit, and they’ll start performing more money. Snapchat’s policy, which is looser now, will get tighter, the type of offers they crave will get tighter, and the event will drive up the cost.

One thing I’ve noticed about propelling on Snapchat is not that it’s cheaper, but I’m doing principally Lead Generation on the scaffold right now, and a better quality of the precedes is action higher, and I believe that’s because people are fresh to the ads. The beings that are hanging out on Snapchat are probably not hanging out on Facebook. The beings on Facebook have already seen the ads about a million times, and the person or persons on Snapchat are fresh, so when they’re a Lead and they call up, they are very interested. So, I reckon, six months on the really sweet money, and then a year, long coin.

But isn’t the demographic on Snapchat a bit too young to really be considered high quality?

It’s younger. I wouldn’t say it’s very young. We’re targeting ages 22 -4 5.

Are there 45 time old on Snapchat?

There are quite a bit. It’s shocking. But when you have enough of anything, you’re still going to end up with a cluster. It’s not Facebook, and it’s not like grandparents are using it, but there are quite a few people on there, and at the end of the day, it works.

My friend has a $ 150 to $250 eCommerce product. He’s spending a 100 K a period on Q4. Someone is buying it. So, I’ve been very surprised at, for example, Lead Generation, like credit card debt, which takes time to accumulate, senility wise. In America you have a credit card, you devote, then you have a debt and parties are filling out a way to get help with this debt. They’re not kids and leads-in like this have been very good.

Student loan consolidation- that’s another one. It just induces impression. College age, just enrolling the labour force, I reckon like 27 -2 8 years old are probably a sugared recognise. For some commodities, the re-bill rates are not good because you have younger people that buy something and then return it. So, we’ll understand. Time will tell.

We infer most people know this about you. It is said that you started as a solo affiliate and now you’re overseeing a highly experienced marketing team with a 7-figure fund. Tell us about that.

We’re not investing seven representations anymore. We’re still spending a ton of money, but I ever like to keep it clear.

Last year, after the Cambridge Analytica thing with Facebook, our income really took a affect, because we were make Lead Generation, which is data collection, which kind of employed us in a bad subject. And then earlier this year, a few cases of my employees and myself had our personal Facebook histories boycotted for 30 daylights. Facebook was still spending our money while we were locked out. Ever since “thats happened”, I’ve been on a huge drive to work on other sources. Our spend on Facebook, which was our big-hearted device of expend, lessened quite a bit.

With that being said- how did I change from a one-person affiliate to having a team?

The way that I did it, the way that I do it now and the practice that I want to do it are three separate things. The more I learn about the business and its involvement, the more I would change what I did in the past. And the large-hearted thing is, I started, and I contemplate most people make this mistake, but I was a one-man affiliate, so I belief I simply need to train someone else like me to scale. And I hired three so that I could split-test works. I saved two. One is still with me since we started here in Israel. But I realized that doing it that way isn’t the right way to do it. I is of the view that if someone is a successful one-person affiliate Media Buyer, they should spend all their money to scale business-wise- like a human capital investment- into supporting roles; like a Video Editor, which is a much better return on investment than hiring another Media Buyer. Another media buyer is probably going to steal your’ secret sauce’. It takes a long time to train a Media Buyer, whereas when you get a Video Editor, like an After Effects person, or a Graphics person, you can actually quantify the return on investment with this person. The quantity that they can increase your CTR is going to decrease your CPC, so you can take a look at your cost before and after hiring this employee.

So, I hired three originally to split-test and aimed up with two After Consequences chaps, and I interpreted a big difference in the business- our campaigns were always lasting longer, and we always had brand-new likeness to pop in.

I think that is something that I do now that is a big change, as instead of a Media Buyer, my second hire would be an After Effects person or a Video Editor and then after that, I would hire a Copywriter.

If you leave Media Buyers two hours a day to analyze data and then do their uploads, that is like it. The one-person affiliate, they should keep the brains and the intellectual property rights in their heads and get tons of support staff until they’re left with the reflecting. You know, it’s a brain chore.

Let’s be honest, your specialty as a Media Buyer is to get media. But you don’t undoubtedly know how to write content, how start fucking talking to networks or traffic informants.

Right. The best highway to do this is to take a proper inventory of yourself as a Media Buyer, and all that conveys, you are aware?

The different tasks that you have as a Media Buyer will turn into different departments in your busines eventually- talking to your Affiliate Managers, and your congestion informants will go to Biz Dev. Doing Photoshop and revising videos will go to your video squad. And when you continue to replace your personal roles with actual employees, unexpectedly you have this nice business. You can also hire some sits that you have a severe defect. Let’s say on your Biz Dev side you have somebody that’s handling the networks for you. When you start to offer them a bonus for pay-bumps, they are going to probably start getting more pay-bumps than you did because you didn’t have the time to really focus on it. And almost all these types of capacities, like if you’re smart with it, you can actually measure what happens before and after this hire, if you got your money back on them. That is what is nice with sell, everybody’s roles are pretty much quantifiable.

For those who’re looking to grow into suitable companies with a significant in-house team, I suspect this is the main advice that you’d give them- to hire supporting roles?

Just hire for what you are bad at, first off. And what’s going to have the biggest impact on your business, and not only financially, are also time and stress bangs to let you do what you work better. I also think that when you clear these types of hire and you are trying to be organized with your business, you want to hire enough to buy yourself time to work on your business.

I think a lot of affiliates when they go to scale from 1 to 2, or 1 to 5, or however their scale happens, they must remember that working on your business means to give the same attention as working on your safaruss. You must take a step back and devote the time to think about it, organization it and build, and often that are able to lead to a decrease in profits.

When you want to scale you need to understand that your Media Buying will probably take a hit, you are going to be very busy training parties; it’s going to be annoying. But you got really to think that you’re taking a step back to take a few steps forward. I “re just saying”, hire enough to schedule time for yourself, and hiring in the such orders is how I proposed to scaling it out.

We’ve been following your iStack and Geekout tracks and GeekWeek episodes. Where does that schooling drive comes here?

I have always sat in a lot of different characters doing belief, and a lot of my jobs, I was actually pretty the forerunner on it. Like when I opened call hubs first, I learned how to sell on the phone. It was a necessity for me to teach beings my skill set. My knowledge job, there was always a essential to transfer the intellectual property and the knowledge of how to do things in my heading to other people.

I started to really teach at proportion in the entitle centers because there is a super high turnover- there were hundreds of people that had to learn.

I went in the habit of teach again and again, and it became very comfortable.

Then with this business, I started to civilize Media Buyers, which is just like training beings in the call centers- sitting right next to them, and instead of listening to their phone calls and taking over-pitches, it’s looking at their campaigns every morning, spot-checking and correcting things.

But I didn’t think to teach it as a business until I spoke about a year and a half ago to do a case study to drive more affiliates to our network. People were super responsive, and I realise I was undervaluing the information I had and undervaluing the different levels that we were buying media.

You ever think everybody around you is better, and I know tons of beings in the nations of the world are method better than me, but at that time I didn’t have high-pitched self-esteem for my media buying. After I spoke and I received the response, I realized that a lot of people still didn’t know what I knew, and I didn’t feel it was something that would hurt my profit- to share what I knew. I just think that the stage is too big, and I noticed, for example, with our furnishes, I may run them internally, and we have our network offers, and we might all be running the same offer. It was never driving up my expenditures when I had other affiliates on my structure running the same offers as me. Too, we had just finished doing Dropshipping- eCom at the end of 2017, Q4 2017, and we were able to make it profitable. We enjoyed the business, various kinds of, and we felt that eCommerce is a proliferating sphere, bigger than anything. But we didn’t control the quality of the product. And I met the demand for education and a whole new marketplace for higher excellence- the road I wanted to consume it- and I too saw the possibility of being my own label and henceforth control the quality and be able to stand behind the product, etc. So we decided to test this out as a business. So far, it’s been ok; it’s fulfilling.

You scarcely make money on the phenomenon business. I lost fund on my last occasion in Vegas, but it doesn’t certainly butt me out, because I went so much value myself and everybody enjoyed it so much and went evaluate. It’s like a long-term brand-building for me. The loss to me was like an investment into my symbol in the future, because I have enormous evidences, and everybody vibed it. But the real pivot for me in the grander perception of the education thing, which I really “ve never” shared before and I probably should.

My focus is really to educate , not undoubtedly simply Media Buyers that want to be affiliates or inventors, because 5% of the world has an entrepreneurial spirit, you are aware? It’s not a huge percentage. I think that when you school individual how to buy media, you empower them, you procreate job opportunities.

In the United Commonwealth, if you understand how to buy media and you’ve once depleted fund, you’re going to realise 70 Grand USD on the first year, and some Media Buyers get paid up to 200 Grand USD.

I exactly speaking on one of my buyers, a very large solar company, and they hired a Media Buyer for like a $160,000 for the first time. This person is not even an affiliate, he has the experience, but it’s not the level that we had devote. He wasted a maximum period of like 7K a era, while some of my Media Buyers expend about 50 K or more a date. So, I realized the value of this capacity and the path that you can help people that may not be able to get a job traditionally, beings that are just coming out of the U.S. penitentiary system, for example. They have a criminal record; they can’t get a job. But as a Media Buyer , no one cares about what you did in the past. They don’t care if you make a profit.

People that are in wheelchairs, for example, that don’t have access to about 80% of the job inventory because of their physical place. Media Buying is all ability. It’s like genuinely a psyche chore. I want to open a school, with a physical house site, where people could come to school for a year, maybe a year and a half, and get full education on Google Analytics, Third-Party Tracking, YouTube, Facebook, Natives- build a Media Buyer- Photoshop, Aftereffects, all the cases that you would need to be a badass Media Buyer. Then have them work in my organization for six months- three months in an eCommerce/ branding mode agency, and three months in full on CPA affiliate style. So now you have a year of education, six months of internship where you’ve already organized a budget.

Placing people into the workplace is super easy, so I feel very comfortable offering guaranteed job placements on the breast area. For me, it’s exactly a super make. I’m creating jobs, I’m getting labor in my enterprise, and when I started to look at this type of education piece for me … again, I prevent saying, I’m not making any money out of the education side, but I feel like if I stick with this , not as my big moneymaker or the core cash-cow of “peoples lives” … but if I stick with it for the next five or ten years, I’ll end up with something magnificent. I have a school where people can go and learn. Hopefully get to the point when high school kids talk to their parents about going to a school to learn how to buy media instead of throwing away money on college in the United Commonwealth. It’s like a bigger thing. So, I’ve been using this affiliate entrepreneur type of occasions I’m doing now to step up into this and generate revenue and branding, and stuff like that. There’s a really big outlook on this.

As someone who’s belief and mentoring numerous people, who are your instructors?

That’s a very good one … There’s a knot of people that I look at. I have to say my partner Daniel, who first and foremost comes to mind, because as a business person … like I’m a better Media Buyer, I’m a better salesman, I have a lot of skill sets that I’m better at, but when it comes to business and the actual arbitraging of values, endowing and analyzing opportunity cost and yield I look up to him for those working skill sets in one area that I’m trying to change.

On a personal side, which I think is important, I have a lot of different role models when it comes to mindfulness and musing. A parcel of things that have been affecting my business as well that I find myself more focused on- my imagination and my consciousness and the channel that I think about things- it has had a huge effect on me with my personal happiness, but too with my action. I read a lot of J. Christian Murdy; I have for a long time. I likewise have differing educators for reflection and mindfulness in L.A. and Jerusalem, so I’ve got my spiritual mentors over there, and Daniel my partner as my business mentor and then my grandmother is my relational instructor, and I think it’s important to notice. I’m married, and I enjoy my bride very much. I think we will be married until the end of duration. But I’ve watched my grandmother and granddad married for about 68 years. Recently my grandfather passed away, like last year, and I watched the last ten years of his life and what it was like to support someone so wholeheartedly. I saw the way my grandmother took care of him, and I see now the need that he has left in her life. She has been my mentor as far as how to build a marriage and a family. So, there’s been a lot of belief this year. I’m 42, and there’s been a lot of learning this past year personally.

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So, GeekWeekTLV is happening now- February 10 th to 15 th- and let me tell you, we’re honored to having it close to home.

Thank you. I’m still happy to have one here in Israel. I wanted to do one in Israel since day one. I want to plant a pennant now. I adoration Israel. In a few years that I’m doing this, everybody will get it and value it. It only needs to happen. I think that Israel has always been a big role in my Media Buying and I ascertain the appreciate here, and I always say the same thing, it’s like the cheapest expenditure per IQ in the nations of the world. Really, you can get the smartest parties for the best premium, and there’s no way around it- smart, hustling … I was very excited to do an incident now, and I’m very excited about what we have going on.

The first day of GeekWeek will be at the Taboola office; then we’re going to be at the Tel Aviv Stock Exchange with various speakers from YouTube, Snapchat, and Facebook. We have a day of simply Snapchat, a era for eCommerce with Nick Shackelford. He’s top-notch, he’s very good, so I was happy to bring him here.

One of the nights, Snapchat is going to host a celebration as well. To have the involvement of two traffic marriages and to have great people flying in- “weve had” like 20- 25 beings that are flying in from the U.S ., Canada, Australia – that is exciting. I’m certainly pumped for the incident this week.

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