OTT content viewing is a social activity: Survey

NEW DELHI: The pandemic has been boon for the OTT( Over-The-Top) material providers. With cinema hallways shut and social distancing in vogue the time spent on entertainment consumption at home has mounted and here the OTT platforms have clearly seen an accelerated approval for their products and services. A examine conducted by FLYX, a social network platform for OTT content, revealed that there has been a spike in both purchase of OTT dues and examining hours amongst Indian customers, are consistent with a release.Over 50% respondents of the survey shared that they have acquired brand-new subscriptions during the course of its pandemic. Consumers too revealed that there has been a 5x increase in those expend 16+ hours weekly and a 4x further increase those expend 12 -1 6 hours weekly on OTT platforms.The survey finds that in the midst of so many options, customers prefer to discover brand-new material based on recommendations. 53% of consumer interests cross-examine principally discovered new material based on recommendations from friends and family while 21% stirred the choice based on suggestions from the programme itself.FLYX tackle this survey in July and August 2020. The survey was conducted among 500 respondents between 18 -6 5 years who were students, professionals, business owners and self-employed amongst others. The respondents principally belonged to Delhi-NCR, Mumbai, Bengaluru, Chennai, Pune, Hyderabad, Pune and Kolkata. Of these, 56% were “mens and” 42% were women.The finds further showcased that the most popular category of content watched on OTT pulpits is movies and network presents. And humor and theatre emerged as the top two categories that are being downed. Identifying consumers’ favor canals, the survey said that while Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix with a 60% majority.The pandemic conducted curbed mobility and limited means of entertainment have resulted in more hours invested watching OTT content. Those expend 8-12 hours per week realise an over 2.5 durations increase, the 12 -1 6 hours observers saw four-times increase and those who depleted 16+ hours a week witnessed a 5X mount during lockdown. The sketch dug that almost half of the respondents considered OTT content consumption as a social work with friends and family.Shashank Singh, founder& CEO, FLYX said, “the breakthrough and raise witnessed by OTT pulpits has been stupendous. Covid has moved OTT from being a niche category, into the mainstream and consumers of nearly all ages interact with video content on their stages. Platforms like Netflix, Amazon Prime and Hotstar amongst others have envisioned an exponential rise in their reader locate with India surfacing as the second largest subscription television market in Asia Pacific. I believe that this trend will continue in times to come where material and cost will be the important differentiators amongst players.”He further added, “An interesting conclusion from our overlook is that consumers like to view recommended content.” The most interesting finding was that 62% respondents were ready to go back to the theatres affix the pandemic.FLYX is a streaming social network that helps users find what and where to watch through the use of an algorithm that focuses on aggregating remembers on material across streaming stages from friends, family and contacts.

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