Howard Speaks: Please Wait in Line to Give Me Money

I’m sorry, we can’t see you today. Please wait in line and commit us your coin another daytime. Having your purchasers wait in line to give you money is an idea that imparted sufficient time will induce your business antiquated and dead as a doornail from some competitor dentist who doesn’t have strings. If I can’t come in today and give you money then reached your gas pedal to add capacity, operatories, accompanies, hours, or buy the technology that allows you to work faster. Or, you can hit the brakes and grow your expenditures. This will lessen the line by making the people who value you less and are unwilling to pay you more to see you today, to get out of line, so the people willing to pay more are allowed the freedom to pay you more coin for the extra price of being seen today. Same day dentistry is the fastest way to increase your case agreement. If you sell a bottle of spray for$ 1 and your advantage margin is 10 pennies( represented by the bottled water cap) then your earning perimeter is 10 %. If you develop your toll one dime( which would be added cap) you merely developed your toll 10% and redoubled your gain perimeter from 10% to 20%, shortened the number of parties waiting in line, and now have more gain to take home or reinvest in your business as retained earnings. Another course of heighten your cost is to drop your lowest paying dental insurance PPO. I don’t care which pedal you hit as long as you do something. What is not acceptable is to do nothing. Shit or get off the pan but don’t sit there all day while your customers are looking around to see if someone else can see them today. When your patient does find another dentist who will see them today “theyre not” going to take the time to call you back and offset their appointment with you, they will most likely extend the same curtesy you devoted them and exactly not show up without notice known as the “No Show” which comes from you telling them “No” so they hand it back as a “No Show” known in my 30 Day Dental MBA as “No Shit, Sherlock.”

Read the Howard Speaks column on Dentaltown: https :// www.dentaltown.com/ messageboard/ thread.aspx? s= 2& f= 3510& t= 354716& pg= 1& r= 6028397& v= 0

Read more: youtube.com