{"id":7078,"date":"2015-11-23T22:42:35","date_gmt":"2015-11-24T03:42:35","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/social-media-connection-vs-engagement"},"modified":"2015-11-23T22:42:35","modified_gmt":"2015-11-24T03:42:35","slug":"social-media-connection-vs-engagement","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/social-media-connection-vs-engagement","title":{"rendered":"Social Media Connection vs Engagement"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/farm6.staticflickr.com\/5128\/5357611524_53ab00660d.jpg\" alt=\"Social Media Connection vs Engagement\">    <\/p>\n<p><a href=\"http:\/\/www.intersectionconsulting.com\" rel=\"nofollow\">www.intersectionconsulting.com<\/a>Your organization&#8217;s number of Facebook fans, Twitter followers or blog subscribers doesn&#8217;t mean much &#8211; the asset lies in the size of your engaged audience.<\/p>\n<p>Just because you have a huge network, doesn&#8217;t mean you have a community. In order to fuel word of mouth and nurture advocacy, organizations need to:<\/p>\n<p>* Invest resources in learning about the information needs and online behaviour patterns of their audiences.<br \/>\n* Develop pilot projects that test ways to harness and engage influencers.\n <\/p>\n<p><a href=\"http:\/\/flicker.com\/32119772@N03\/5357611524\">Posted<\/a> by <a href=\"http:\/\/flicker.com\/32119772@N03 \">Intersection Consulting <\/a> on 2011-01-15 17:03:58 <\/p>\n<p>[shock_spots id=&#8221;2726&#8243;]<br \/>\n<\/p>\n<p>  Tagged:  , social media , social media engagement , brand advocacy <\/p>\n","protected":false},"excerpt":{"rendered":"<p>www.intersectionconsulting.comYour organization&#8217;s number of Facebook fans, Twitter followers or blog subscribers doesn&#8217;t mean much &#8211; the asset lies in the size of your engaged audience. [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7078","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/7078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=7078"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/7078\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=7078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=7078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=7078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}