{"id":695,"date":"2015-05-30T11:29:07","date_gmt":"2015-05-30T16:29:07","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/5-ways-improve-art-marketing-using-the-power-of-social-media"},"modified":"2015-05-30T11:29:07","modified_gmt":"2015-05-30T16:29:07","slug":"5-ways-improve-art-marketing-using-the-power-of-social-media","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/5-ways-improve-art-marketing-using-the-power-of-social-media","title":{"rendered":"5 Ways Improve Art Marketing Using the Power of Social Media"},"content":{"rendered":"\n<div>\n<p>Social Media is a fundamental shift in the way we all communicate. It is not a fad, yet many artists and galleries are still intimidated and puzzled at the idea of joining in on the Social Media Revolution. Learn these 5 ways to harness the power of Social Media and improve your art marketing.<\/p>\n<p><b>1. Build Your Brand: <\/b><\/p>\n<p>What is branding? The American Marketing Association (AMA) defines a brand as: <em>&#8220;A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller of group of sellers and the differentiate them from those other sellers.&#8221; <\/em><br \/>\n<\/p>\n<ul>\n<li>Social Media is the quickest way to build brand identity for you and your art business.<\/li>\n<li>Solid brand identity differentiates you from the pack.<\/li>\n<li>A strong brand is invaluable and serves to communicate credibility to your prospective customers and collectors.<\/li>\n<li>Use Twitter, Facebook and YouTube for building your brand by posting images of your art, tutorials and recent blog posts.<\/li>\n<\/ul>\n<p><b>2. Networking:<\/b><br \/>\n<\/p>\n<ul>\n<li>Your are not alone! Being an artist is a solitary occupation, but with social networking.<\/li>\n<li>Reach beyond your niche art market and attract new customers.<\/li>\n<li>Get instant feedback or a critique on your latest painting or blog post.<\/li>\n<li>Learn from other artists and business leaders.<\/li>\n<li>Gain inspiration from others.<\/li>\n<li>Become more business savvy.<\/li>\n<li>Facebook is a great way to make &#8216;real connections&#8217; within my art niche marketplace. Twitter quickly and easily reaches beyond the art niche. I have sold my art using Twitter.<\/li>\n<\/ul>\n<p><b>3. Keep Your Finger on the Pulse:<\/b><br \/>\n<\/p>\n<ul>\n<li>Artists are the movers and shakers of the world and need to stay informed.<\/li>\n<li>Artists should follow new trends in design, decorating, fashion and technology and how it influences your art and sales.<\/li>\n<li>In this challenging economy, being a successful artist not only consists of creating great art, but also creating a strong business.<\/li>\n<\/ul>\n<p><b>4. Marketing:<\/b><br \/>\n<\/p>\n<ul>\n<li>\n<b><i>If you don&#8217;t have a website you are invisible.<\/i><\/b> A website is a must, a blog even better.<\/li>\n<li>It&#8217;s time for artists to &#8220;Think Outside the Frame&#8221; about art marketing!<\/li>\n<li>SM is already changing the rules of the marketplace.<\/li>\n<li>Use YouTube to share videos of your latest art tutorial or artwork. This builds brand recognition and drives traffic to your website or blog.YouTube is the #2 largest search engine in the world after Google!<\/li>\n<\/ul>\n<p><b>5. Don&#8217;t be a Dinosaur:<\/b><br \/>\n<\/p>\n<ul>\n<li>Artists and galleries must evolve to stay competitive.It is clear that those artists and galleries who do not join in will most likely go the way of print media.<\/li>\n<li>Now is the time of natural selection and survival of the fittest.<\/li>\n<li>Jump in even if you don&#8217;t yet understand it!<\/li>\n<\/ul>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"http:\/\/ezinearticles.com\/?5-Ways-Improve-Art-Marketing-Using-the-Power-of-Social-Media&#038;id=4487126\">Source<\/a> by <a href=\"http:\/\/ezinearticles\/?expert=Lori_Mcnee\">Lori Mcnee<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media is a fundamental shift in the way we all communicate. It is not a fad, yet many artists and galleries are still intimidated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-695","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=695"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/695\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}