{"id":605,"date":"2015-05-27T00:16:35","date_gmt":"2015-05-27T05:16:35","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/what-is-location-based-marketing"},"modified":"2015-05-27T00:16:35","modified_gmt":"2015-05-27T05:16:35","slug":"what-is-location-based-marketing","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/what-is-location-based-marketing","title":{"rendered":"What Is Location Based Marketing?"},"content":{"rendered":"\n
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Location based services such as Foursquare, Gowalla, and Facebook Places have started creating a lot of buzz about a concept called “location based marketing.”<\/p>\n

What is location based marketing? Just another social media buzz word or something that has the potential to change the way businesses interact with their consumers?<\/p>\n

Here is a definition from one of the leading mobile marketing gurus:<\/p>\n

Location Based Marketing:<\/strong> A social media marketing strategy focusing on mobile check-in services, like Foursquare or Gowalla, to bring deals, promotions, coupons, discounts, or specials to customers in real time on their mobile devices.<\/p>\n

At its core this strategy stands at the intersection of social media marketing and mobile marketing. Also known as “LBM” – location based marketing is creating a way for businesses to literally bring value to the palm of their customers hand.<\/p>\n

Customers can “check-in” to at a store on their mobile device to unlock specials and deals. This takes the often mushy concept of “social media” and creates a way for businesses to quantify exactly how their Facebook or Twitter presence is generating revenue. Social media turns into a tool to drive real traffic into restaurants and retail stores.<\/p>\n

LBM is a low cost and easy to use marketing strategy for small businesses and restaurants that uses cutting edge mobile marketing strategies to transform customer engagement from a small business perspective.<\/p>\n

This is exactly why LBM has so much potential and has generated so much buzz lately in marketing circles sites – it is finally a way for brick and mortar businesses to generate concrete revenue with social media.<\/p>\n<\/p><\/div>\n


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Source<\/a> by Matt Bodnar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Location based services such as Foursquare, Gowalla, and Facebook Places have started creating a lot of buzz about a concept called “location based marketing.” What […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-605","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/605\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}