{"id":5849,"date":"2015-10-11T17:39:45","date_gmt":"2015-10-11T22:39:45","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/social-media-marketing-talar-till-konsumenter-pr-till-journalister"},"modified":"2015-10-11T17:39:45","modified_gmt":"2015-10-11T22:39:45","slug":"social-media-marketing-talar-till-konsumenter-pr-till-journalister","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/social-media-marketing-talar-till-konsumenter-pr-till-journalister","title":{"rendered":"Social media marketing talar till konsumenter, PR till journalister"},"content":{"rendered":"

\"Social <\/p>\n

Ford Motor tar social media p\u00e5 allvar. Ett talande bevis p\u00e5 detta \u00e4r man utsett en Head of Social Media.<\/p>\n

Han heter Scott Monty och intervjuades nyligen p\u00e5 konferensen Blogworld i Las Vegas. Intervjun finns i sann social media anda ute p\u00e5 You Tube. Monty \u00e4r tydlig med att skilja p\u00e5 PR och social media. Ford har en PR-avdelning och den arbetar mot journalister. Montys avdelning f\u00f6r social media talar till konsumenterna.<\/p>\n

Monty ber\u00e4ttar g\u00e4rna om den sociala mediakampanjen f\u00f6r lanseringen av nya modellen Fiesta. Ford s\u00f6kte frivilliga testf\u00f6rare. 100 personer valdes ut till Ford Fiesta Movement, som fortfarande p\u00e5g\u00e5r. F\u00f6rarna disponerar bilarna fritt och utf\u00f6r uppdrag under sex m\u00e5nader i utbyte mot att de bloggar, twittrar eller You Tube-filmar sina erfarenheter. Den virala effekten har varit god. 38 procent av huvudm\u00e5lgruppen k\u00e4nner nu till varum\u00e4rket Fiesta, redan f\u00f6re lanseringen. <\/p>\n

Posted<\/a> by XLNT Communication – Reklambyr\u00e5 i G\u00f6teborg <\/a> on 2009-11-06 12:07:40 <\/p>\n

[shock_spots id=”2726″]
\n<\/p>\n

Tagged: , social media , reklambyr\u00e5 i g\u00f6teborg <\/p>\n","protected":false},"excerpt":{"rendered":"

Ford Motor tar social media p\u00e5 allvar. Ett talande bevis p\u00e5 detta \u00e4r man utsett en Head of Social Media. Han heter Scott Monty och […]<\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5849","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/5849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=5849"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/5849\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=5849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=5849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=5849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}