{"id":528,"date":"2015-05-24T19:48:18","date_gmt":"2015-05-25T00:48:18","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/benefits-of-social-media-marketing"},"modified":"2015-05-24T19:48:18","modified_gmt":"2015-05-25T00:48:18","slug":"benefits-of-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/benefits-of-social-media-marketing","title":{"rendered":"Benefits of Social Media Marketing"},"content":{"rendered":"\n<div>\n<p>Social media provides a way for businesses to increase their &#8220;word of mouth&#8221; advertising. Word of mouth has always been a powerful method of promoting products and services. Think about it &#8211; when you need a new mechanic for your car, do you trust the advertisements in the newspaper or your friend who tells you how great their mechanic is?<\/p>\n<p>Social networking makes it possible to establish relationships and build trust online, which allows businesses to indirectly market their products and services to people who are more receptive to the marketing messages you are sending out. Generally, people are more trusting of social media sites than they are of more traditional websites selling products or services directly, because the users of social media websites feel that there are fewer people who would have something to gain by reviewing and recommending another&#8217;s product or service.<\/p>\n<p>Social media marketing offers a number of benefits you would be hard pressed to find in other forms of marketing, including:<\/p>\n<ul>\n<li>\n Ability \tto create brand awareness. As more people see your business name \tand the link to your site, your logo, and other details found in \tsocial media profiles, you establish more brand awareness among your \tpotential client base. <\/p>\n<\/li>\n<li>\n Trust \tis established through natural connections and relationships that \tdevelop in online communities.<\/p>\n<\/li>\n<li>\n Your \tmain website will gain traffic from niche conversations had through \tsocial networking websites, discussions, groups, and through blog \tcomments.<\/p>\n<\/li>\n<li>\n Search \tengine optimization is increased through the increasing number of \thigh quality links to your site and\/or blog as other community \tmembers link to you and as you link to yourself from various social \tmedia sites.<\/p>\n<\/li>\n<li>\n Increased \tvisibility in search engines will boost the number of visitors who \tfind your website when searching keywords related to your industry.<\/p>\n<\/li>\n<li>\n Having \ta following on various social sites will decrease your \tdependence on search engines in general, since you&#8217;ll have a number \tof other websites helping to drive traffic to your site or blog.<\/p>\n<\/li>\n<li>\n Your \tparticipation in social media discussions and groups helps you see \twhat is going on within your niche and find out what people want to \tsee in the products and services you offer simply by listening to \twhat people say to one another. <\/p>\n<\/li>\n<li>\n When \tyou are actively involved in social media, you have the opportunity \tto manage your reputation. You can respond to complaints in a \ttimely manner, encourage people to talk about their good experiences \twith your company, and keep an eye on what is being said about you \tin general by your client base.<\/li>\n<li>\n You \tcan discover more about the needs, desires and trends that encourage \tyour market niche to spend money, and use that information to fuel \tyour marketing efforts.<\/p>\n<\/li>\n<\/ul>\n<p><i><b>Advantages of Social Media Linking<\/b><\/i><\/p>\n<p>It&#8217;s possible to obtain links to your website from a few different sources online &#8211; including companies who sell links to your site. One of the primary advantages of using social media marketing is that you obtain numerous links to your website and blog from multiple sources. When you publish a new blog post or an article on your website, you can automatically update each of your social media profiles across multiple websites to reflect the new post &#8211; and include a link back to your site. If your followers, fans, or connections appreciate the information in your blog posts or article, you&#8217;ll see them announcing these to their followers, fans or connections, quickly growing the number of incoming links through social media. You end up with links to your site strategically placed everywhere your potential client base is already visiting online, which means the people who are clicking those links are already your targeted prospects, and have already established somewhat of a relationship with you through their connection on these social media sites.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"http:\/\/ezinearticles.com\/?Benefits-of-Social-Media-Marketing&#038;id=2632914\">Source<\/a> by <a href=\"http:\/\/ezinearticles\/?expert=Erick_Simpson\">Erick Simpson<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media provides a way for businesses to increase their &#8220;word of mouth&#8221; advertising. Word of mouth has always been a powerful method of promoting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-528","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=528"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/528\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}