{"id":44002,"date":"2017-03-02T15:51:18","date_gmt":"2017-03-02T20:51:18","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/selling-the-invisible-a-field-guide-to-modern-marketing-2"},"modified":"2017-03-02T15:51:43","modified_gmt":"2017-03-02T20:51:43","slug":"selling-the-invisible-a-field-guide-to-modern-marketing-2","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/selling-the-invisible-a-field-guide-to-modern-marketing-2","title":{"rendered":"Selling the Invisible: A Field Guide to Modern Marketing"},"content":{"rendered":"<p><strong>SELLING THE INVISIBLE<\/strong> is a succinct and sometimes entertaining take a look at the distinctive traits of providers and their prospects, and the way any service, from a house-based mostly consultancy to a multinational brokerage, can flip extra prospects into shoppers and hold them. <strong>SELLING THE INVISIBLE <\/strong>covers service advertising from begin to end. Filled with fantastic insights and written in a roll-up-your-sleeves, jargon-free, accessible fashion, corresponding to:<\/p>\n<ul>\n<li>Greatness May Get You Nowhere\n<li>Focus Groups Don&#8217;ts\n<li>The More You Say, the Less People Hear &amp;\n<li>Seeing the Forest Around the Falling Trees.<\/li>\n<\/ul>\n<p>Business Plus<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/reviews\/iframe?akid=AKIAIXDFBWFV5IXYF4LQ&#038;alinkCode=xm2&#038;asin=0446672319&#038;atag=amst08-20&#038;exp=2030-03-03T12%3A42%3A07Z&#038;v=2&#038;sig=YwYvjE4YoIOsPP%252F2NoceHj1gdBUDuJZ3sHlHTXm3Esc%253D\">https:\/\/www.amazon.com\/reviews\/iframe?akid=AKIAIXDFBWFV5IXYF4LQ&#038;alinkCode=xm2&#038;asin=0446672319&#038;atag=amst08-20&#038;exp=2030-03-03T12%3A42%3A07Z&#038;v=2&#038;sig=YwYvjE4YoIOsPP%252F2NoceHj1gdBUDuJZ3sHlHTXm3Esc%253D<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>SELLING THE INVISIBLE is a succinct and sometimes entertaining take a look at the distinctive traits of providers and their prospects, and the way any [&hellip;]<\/p>\n","protected":false},"author":2427,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-44002","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/44002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/2427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=44002"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/44002\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=44002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=44002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=44002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}