{"id":359578,"date":"2026-06-02T19:32:52","date_gmt":"2026-06-03T00:32:52","guid":{"rendered":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/martin-scorsese-is-backing-ai-but-not-in-the-way-hollywood-fears-most"},"modified":"2026-06-02T19:32:57","modified_gmt":"2026-06-03T00:32:57","slug":"martin-scorsese-is-backing-ai-but-not-in-the-way-hollywood-fears-most","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/martin-scorsese-is-backing-ai-but-not-in-the-way-hollywood-fears-most","title":{"rendered":"Martin Scorsese Is Backing AI, however Not within the Means Hollywood Fears Most"},"content":{"rendered":"<p><\/p>\n<div itemprop=\"text\">\n<p>Martin Scorsese has put his name behind an AI company, but his pitch is not about replacing actors, crews, or finished filmmaking.<\/p>\n<p>The Oscar-winning director is now an advisor to <a href=\"https:\/\/bfl.ai\/martin-scorsese-bfl-advisor\" target=\"_blank\" rel=\"noopener\">Black Forest Labs<\/a>, the company behind the FLUX image-generation tools. The company announced the partnership with a video showing Scorsese using the technology during a storyboarding session, framing the tool as a way to help filmmakers communicate visual ideas during preproduction.<\/p>\n<p>The announcement lands in one of Hollywood\u2019s most sensitive debates. AI has become a flashpoint for writers, actors, directors, studios, and audiences, but Scorsese is presenting his use of the technology as a planning tool rather than a replacement for human creative judgment.<\/p>\n<h2>Scorsese Says AI Helps Him Explain What He Sees<\/h2>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Martin Scorsese backs AI Company and says he\u2019s using it to storyboard movies: \u2018We have to be open to how\u2019 Cinema can \u2018evolve\u2019.<br \/>Martin Scorsese: \u201cCinema is a young medium, only around 125 years old, so we have to be open to how it can evolve. I utilized 3D with \u2018Hugo\u2019 and\u2026 <a href=\"https:\/\/t.co\/AmujLGb7AO\">https:\/\/t.co\/AmujLGb7AO<\/a> <a href=\"https:\/\/t.co\/z5TdnOMmAR\">pic.twitter.com\/z5TdnOMmAR<\/a><\/p>\n<p>\u2014 films7 (@films7) <a href=\"https:\/\/x.com\/films7\/status\/2061890561502535796?ref_src=twsrc%5Etfw\">June 2, 2026<\/a><\/p>\n<\/blockquote>\n<p>Scorsese connected the new tool to a process he has used for decades.<\/p>\n<p>\u201cFor 70 years, I\u2019ve been creating my own storyboards,\u201d he said in the statement shared by Black Forest Labs. He said directors have always faced the problem of communicating what they see in their heads to a cast and crew.<\/p>\n<p>Scorsese said FLUX lets him share what he is visualizing more clearly with his production designer, art designer, and cinematographer. He said he recently tested the tool on a scene and found that being able to visualize and immediately share the storyboard was \u201ccreatively freeing.\u201d<\/p>\n<p>The director also tied the tool to the cost and pace of preproduction. He said time costs money during that stage and that the tool allowed him to move faster without sacrificing quality or craft.<\/p>\n<h2>He Is Framing the Tool as a Preproduction Aid<\/h2>\n<p>Scorsese\u2019s argument is careful: technology can change how filmmakers prepare a movie, but the filmmaker\u2019s taste and judgment still have to guide the process.<\/p>\n<p>Black Forest Labs said Scorsese wants to use FLUX while keeping human taste, values, and judgment at the center. That language matters because much of Hollywood\u2019s anxiety around AI centers on whether studios will use the technology to reduce creative labor, imitate artists, or treat generated images as a substitute for human work.<\/p>\n<p>Scorsese also placed the move inside his own history of using film technology when it served the movie. He pointed to 3D work on <em>Hugo<\/em> and the de-aging technology used on <em>The Irishman<\/em>.<\/p>\n<p>\u201cCinema is a young medium,\u201d Scorsese said, adding that filmmakers should be open to how it can evolve.<\/p>\n<h2>The Endorsement Still Lands in a Divisive Moment<\/h2>\n<p>Even with the storyboarding caveat, Scorsese\u2019s endorsement is likely to draw attention because of who he is.<\/p>\n<p><a href=\"https:\/\/ew.com\/martin-scorsese-endorses-ai-in-filmmaking-11989472\" target=\"_blank\" rel=\"noopener\">Entertainment Weekly<\/a> described the move as a major win for Hollywood\u2019s pro-AI faction, noting that Scorsese appeared in a promotional video and is experimenting with the company\u2019s technology to generate storyboards.<\/p>\n<p>The timing also matters. AI has become one of the entertainment industry\u2019s most divisive tools, with some filmmakers embracing it for preproduction, visual effects, language work, or conceptual imagery, while others have rejected generative AI more sharply.<\/p>\n<p>EW noted that Guillermo del Toro has said he would rather die than use generative AI, while <em>Breaking Bad<\/em> creator Vince Gilligan has criticized the technology as a \u201cgiant plagiarism machine.\u201d The outlet also noted that Steven Spielberg has taken a narrower view, saying AI could be useful for processes such as location scouting but should not become the final word on creative decisions.<\/p>\n<p>Scorsese\u2019s position appears closer to that limited-use category. He is not presenting FLUX as a movie-making machine. He is presenting it as a way to show collaborators a visual idea before the movie is shot.<\/p>\n<h2>The First Test Appears Connected to His Next Film<\/h2>\n<p>EW reported that Scorsese is currently shooting an adaptation of Peter Cameron\u2019s gothic mystery novel <em>What Happens at Night<\/em>, starring Leonardo DiCaprio and Jennifer Lawrence.<\/p>\n<p>The outlet noted that the Black Forest Labs video showed Scorsese using the technology to create a still image of a wintry European town that appeared consistent with the first look at the film.<\/p>\n<p>That gives the announcement a practical frame. Scorsese is not only speaking about AI in theory. He is connecting it to the kind of preproduction image-making that can help a director explain tone, setting, weather, faces, mood, and visual language before a crew builds or shoots the scene.<\/p>\n<h2>The Limit Is the Storyboard<\/h2>\n<p>The most important limit is the one Scorsese is drawing himself.<\/p>\n<p>His AI move is not a confirmed shift toward AI-generated cinema. It is a high-profile filmmaker using a controversial tool for storyboards, the part of filmmaking he says he has been doing by hand for 70 years.<\/p>\n<p>That distinction will not end the debate around AI in Hollywood. It does make the Scorsese announcement more specific than the headline reaction around it: one of cinema\u2019s most respected directors is testing AI as a way to communicate an image before production, not handing the movie over to the machine.<\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/> <br \/><a href=\"https:\/\/wealthofgeeks.com\/martin-scorsese-is-backing-ai-but-not-in-the-way-hollywood-fears-most\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin Scorsese has put his name behind an AI company, but his pitch is not about replacing actors, crews, or finished filmmaking. The Oscar-winning director [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":359581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4557],"tags":[682,71,35014,35017,35013,19491,35016,2445,1791,2973,35015],"class_list":["post-359578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advisor","tag-artificial-intelligence","tag-artwork-designer-and-cinematographer","tag-black-forest-labs","tag-brand-new-software","tag-entertainment-weekly","tag-guillermo-del-toro","tag-leonardo-dicaprio","tag-manufacturing","tag-the-oscar","tag-vince-gilligan"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/359578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=359578"}],"version-history":[{"count":2,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/359578\/revisions"}],"predecessor-version":[{"id":359580,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/359578\/revisions\/359580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media\/359581"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=359578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=359578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=359578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}