{"id":351758,"date":"2026-04-21T04:18:49","date_gmt":"2026-04-21T09:18:49","guid":{"rendered":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/after-facing-the-death-of-its-dominant-newspaper-pittsburghs-media-has-a-surprising-turnaround"},"modified":"2026-04-21T04:18:55","modified_gmt":"2026-04-21T09:18:55","slug":"after-facing-the-death-of-its-dominant-newspaper-pittsburghs-media-has-a-surprising-turnaround","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/after-facing-the-death-of-its-dominant-newspaper-pittsburghs-media-has-a-surprising-turnaround","title":{"rendered":"After dealing with the dying of its dominant newspaper, Pittsburgh&#8217;s media has a shocking turnaround"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div data-testid=\"prism-article-body\">\n<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC \"><span class=\"oyrPY qlwaB AGxeB \">PITTSBURGH &#8212; <\/span>In the space of a couple of weeks this spring, Pittsburgh media has lived through a near-death experience and a resurrection.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Owners of the Pittsburgh Post-Gazette last week announced <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/pittsburgh-newspaper-closure-sale-nonprofit-82fc01d982ab88ccef650364bfbb793e\">the newspaper&#8217;s sale<\/a> to a nonprofit foundation that said it was committed to keeping it open. A news outlet that predates the U.S. Constitution was due to close on May 3, which would have made the Steel City the nation&#8217;s largest community without a city-based paper.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Weeks earlier, the alternative Pittsburgh City Paper, whose staff learned on New Year&#8217;s Day that it was closing after 34 years, <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.pghcitypaper.com\/news-2\/pittsburgh-city-paper-is-back\/\">roared back to life<\/a> under new ownership.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">They were rare positive developments for a local news industry that has <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/newspapers-closing-media-industry-report-traffic-b0a3a14510ffe104da836d46432c2678\">seen its share<\/a> of the opposite over the past two decades \u2014 newsrooms shuttered or thinned out, journalists thrown out of work, consumers drifting away. No one is pretending that a true turnaround will be easy in Pittsburgh. One thing that may help is that the city faced a news abyss and was forced to prepare for it.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cIt&#8217;s human nature that sometimes you have to be shaken a bit to realize what&#8217;s important in your life,\u201d said Halle Stockton, co-executive director and editor-in-chief of the digital news outlet <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.publicsource.org\/\">Public Source<\/a>.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The Pittsburgh Gazette was born on July 29, 1786, the first newspaper west of the Allegheny Mountains. It went through several names with the expansion and contraction of a newspaper market that supported seven at the beginning of the 20th century. There was The Commercial Gazette, the Gazette-Times and, briefly, the Pittsburgh Gazette and Manufacturing and Mercantile Advertiser.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">A consolidation caused by the closing of the Pittsburgh Post in 1927 made it the Post-Gazette, which has remained its name for 99 years.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">It had a solid reputation, winning a Pulitzer Prize in 2019 for its coverage of the <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/hub\/pittsburgh-synagogue-massacre\">Tree of Life<\/a> synagogue shooting. \u201cThe Post-Gazette is really the paper of record for this city,\u201d said <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.stevenslee.com\/professional\/kevin-b-acklin\/\">Kevin Acklin<\/a>, chief of staff to a former Pittsburgh mayor and former president of the Penguins hockey team. The other longtime \u201cpaper of record,\u201d The Pittsburgh Press, closed in 1992 after a Teamsters Union strike. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Labor woes marred the Post-Gazette&#8217;s last few years as well. Much of the staff was on strike between 2022 and 2025, though the newspaper limped along. Its owner, Block Communications, Inc., <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/pittsburgh-post-gazette-newspaper-closing-bc4180d7eda5f9ccf3edc176cb0fe01a\">announced the closing<\/a> on the same January day that the U.S. Supreme Court rejected its appeal of a ruling on health benefits seen as favorable to former strikers.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Since then, rumors about its future ebbed and flowed. Acklin <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.axios.com\/local\/pittsburgh\/2026\/01\/22\/post-gazette-investor-nonprofit-plan\">worked this winter<\/a> with other investors to buy the newspaper, but a potential deal fell through when Block insisted the union not be part of it.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">To anyone watching closely, a clue to the newspaper&#8217;s future was revealed across town in mid-March.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cYou thought we were dead and gone, didn&#8217;t you?\u201d Ali Trachta, top editor at the Pittsburgh City Paper, wrote on the outlet&#8217;s revived website. \u201cSo did I. But, to be honest, only very briefly.\u201d She announced that the paper was returning to cover community news, politics, the arts \u201cand the creative, weird and uniquely Pittsburgh stories\u201d that have defined it since its founding in 1991.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">A new nonprofit, Local Matters, led by a former engineering manager at Apple, had gathered investors to buy the City Paper. It would return to printed editions on a monthly basis and was launching a membership program for readers to pledge support. Most of its staff would return. The paper used to print weekly until its previous owner in 2025 said it would shift to only four printed editions a year.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">That former owner? Block Communications.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">When Block announced its sale of the Post-Gazette last week, it was also to a nonprofit. The Venetoulis Institute for Local Journalism, which publishes the digital success story The Baltimore Banner, bought the Post-Gazette even though Block said it was not the highest bidder. Many in Pittsburgh feared it would be sold to a hedge fund notorious for stripping newspapers of resources.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Does that make Block, long seen as a villain in the local journalism industry, a hero in this story?<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cFor better or worse, the Blocks will never get credit for that,&#8221; said Andrew Conte, a journalism professor at Point Park University who runs Pittsburgh&#8217;s Center for Media Innovation. \u201cBut it does seem like they made an effort to come up with the best outcome they could as they were leaving Pittsburgh. They could have just walked away and said, \u2018You know, we\u2019re done.&#8217;\u201d<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Now the work begins. Venetoulis officials did not return inquiries from The Associated Press. The institute&#8217;s benefactor, hotel magnate Stewart Bainum Jr., has said that he plans to invest $30 million in both the Banner and Post-Gazette over the next five years. The Newspaper Guild of Pittsburgh said it hopes to be part of the process of rebuilding. Whether the union will be invited is uncertain.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cThis is going to be one of the most closely-watched newspaper acquisitions in years,\u201d said Tim Franklin, founding director of the Medill Local News Initiative at Northwestern University. \u201cCan a money-losing newspaper with serious labor strife be saved and resurrected as a non-profit? If Stewart Bainum and his team pull this off \u2014 and I hope they do \u2014 it could be a model for the nation.\u201d<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Anticipating a Pittsburgh without the Post-Gazette, other news sources in the city had begun making plans to fill gaps in the marketplace, and they&#8217;re not necessarily changing them because of the sale.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Another area newspaper, the <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/triblive.com\/\">Pittsburgh Tribune-Review<\/a>, will reinstate a Sunday print edition in Pittsburgh on May 9. It had stopped printing in the city a decade ago. The Trib is also going ahead with adding about a dozen new journalists to boost its coverage of business, health care, transportation and education, said Jennifer Bertetto, its CEO. Based in Greensburg, 30 miles to the east of Pittsburgh, some city residents view the Trib as an outsider.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Stockton&#8217;s Public Source, launched in 2011 primarily as a home for investigative news stories, is widening its outlook. The outlet has also convened town halls over the past few months for residents to talk about what they want in local news, and published a list of 40 to 50 small news outlets in the region that focus on subject areas like the arts and business, or different neighborhoods and towns.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">People less engaged in news were looking for new ideas. \u201cPeople are actively interested in where they get their information and who they can trust for it,\u201d Stockton said. \u201cSo we&#8217;re leaning into that.\u201d<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">With their careers in limbo the past several months, Post-Gazette content editor Erin Hebert and photographer Steve Mellon were among several journalists meeting regularly as the Pittsburgh Alliance for People-Empowered Reporting, or PAPER, seeing if they could create a digital news site. Hebert said it hasn\u2019t been decided what will happen now with those plans.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Conte can walk a few blocks from the university to show office space set aside for journalists from small, local publications. He hopes to convince the Tribune-Review to print a periodic insert featuring the best reporting from these outlets.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">A clue to the challenge faced by news organizations in 2026 is obvious when speaking to students in Conte\u2019s journalism class. When they&#8217;re asked how many had checked the Post-Gazette&#8217;s website that morning, only a couple of hands tentatively go up.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Sites like Instagram or TikTok are often their destinations for news. It\u2019s more convenient and without pay walls, said Gabriela Wait. The journalism students know to check with more reliable sources if they\u2019re not sure they can believe what they see. Many of their friends don\u2019t.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Makenna Smith recalled her grandparents and parents reading newspapers when she was growing up, keeping them informed and entertained. Few people her age have the same habit.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">A study released earlier this month by the Pew Research Center showed that public interest in news is a problem for all ages. Pew found that 37% of Americans in 2016 said they followed local news very closely. That dropped to 21% in 2025.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">To Conte, that reinforces the need for news organizations to cooperate. A former Trib reporter, he recalled his paper&#8217;s bitter competition with the Post-Gazette.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cLiterally, they were trying to kill each other,\u201d he said. \u201cI don&#8217;t think any of us want to go back to a point where we&#8217;re doing that. We&#8217;ve evolved. We&#8217;re trying to work together. Even if we&#8217;re competing for scoops and clicks and dollars, there&#8217;s also a benefit to having us get around the same table once a month.\u201d<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">___<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC eTIW sUzSN \">David Bauder writes about the intersection of media and entertainment for the AP. Follow him at <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"http:\/\/twitter.com\/dbauder\">http:\/\/x.com\/dbauder<\/a> and <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/bsky.app\/profile\/dbauder.bsky.social\">https:\/\/bsky.app\/profile\/dbauder.bsky.social<\/a>.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/abcnews.com\/US\/wireStory\/after-facing-death-dominant-newspaper-pittsburghs-media-surprising-132226665\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PITTSBURGH &#8212; In the space of a couple of weeks this spring, Pittsburgh media has lived through a near-death experience and a resurrection. Owners of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":351761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[28307,28311,434,28309,28308,28312,1609,408,28310,1165,6875],"class_list":["post-351758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-allegheny-mountains","tag-andrew-conte","tag-ceo","tag-digital-information-web-site","tag-journalism-professor","tag-life-synagogue","tag-mayor","tag-supervisor","tag-teamsters-union","tag-transportation","tag-u-s-supreme-court"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/351758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=351758"}],"version-history":[{"count":2,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/351758\/revisions"}],"predecessor-version":[{"id":351760,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/351758\/revisions\/351760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media\/351761"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=351758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=351758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=351758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}