{"id":341794,"date":"2026-03-01T17:27:53","date_gmt":"2026-03-01T22:27:53","guid":{"rendered":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/people-line-up-for-treats-every-march-1-at-this-minnesota-dairy-queen-as-tradition"},"modified":"2026-03-01T17:27:55","modified_gmt":"2026-03-01T22:27:55","slug":"people-line-up-for-treats-every-march-1-at-this-minnesota-dairy-queen-as-tradition","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/people-line-up-for-treats-every-march-1-at-this-minnesota-dairy-queen-as-tradition","title":{"rendered":"Folks line up for treats each March 1 at this Minnesota Dairy Queen as custom"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div data-testid=\"prism-article-body\">\n<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC \"><span class=\"oyrPY qlwaB AGxeB \">MOORHEAD, Minn. &#8212; <\/span>It&#8217;s still winter in Minnesota, but for the people lined up Sunday in single-digit cold at the Moorhead Dairy Queen, spring is in the air.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The annual March 1 opening of the 77-year-old walk-up ice cream shop is a tradition, no matter the weather. Heavy snow, subzero cold \u2014 people will brave a blizzard for a Blizzard.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cIt just says that we&#8217;re tough, and there are things that are really important to us,\u201d said Jerry Protextor, a retired pastor standing in line for a butterscotch milkshake and a chocolate-mint Blizzard. \u201cIt&#8217;s just a part of community.\u201d<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">March is very much a winter month in the Upper Midwest, though the weather can vary wildly. The annual opening of the Dairy Queen \u201cheritage store\u201d brings the hope of spring and a familiar promise for people who need something to look forward to, especially with unrest in the world, owners Troy and Diane DeLeon said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cIt\u2019s a sense of unity. It\u2019s a tradition for many families,\u201d Diane DeLeon said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">An average of 1,200 customers stop by on the opening day. Some show up early and wait in their cars. Being first in line brings yearlong bragging rights. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Julie Bergseid arrived before 7 a.m. to be first in line after two years in a row as second. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cUsually there&#8217;s a little bit of a line after a bit, so you gotta get here before they start,\u201d she said. \u201cIt&#8217;s momentous that this is the start of spring, no matter what the temperature. This starts it, going to the DQ, getting your first ice cream of the season.\u201d <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Bundled up in snow pants, long underwear, wool socks and mittens, she planned to sit down at a patio table and enjoy her barbecue, peanut butter parfait and a Dilly frozen treat. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cIt won&#8217;t melt. That&#8217;s the nice thing,&#8221; Bergseid said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Customers have their pick from an array of treats found almost nowhere else. Among the favorites is the Mr. Malty, a chocolate malt frozen on a stick; a Curly Shake, a shake on the bottom and a sundae on top; a Monkey Tail, a frozen banana dipped in chocolate on a stick; and a variety of discontinued Blizzard flavors.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cIt&#8217;s just that we have always had and made those special treats through the years. Even though they&#8217;ve been discontinued, we still have them because we have the ingredients and why not make it?&#8221; Troy DeLeon said. \u201cIf you still have the ingredients, \u2018give the customer what they want\u2019 is our feeling.\u201d<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The store is grandfathered to a point due to its age and focuses on customer service and having unique items, he said. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The butterscotch milkshake that Protextor sought for his wife can&#8217;t be found at any other DQ in the area, he said. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cWe have to go to the right Dairy Queen to do what she wants,\u201d he said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Customers in coats, hats and gloves stood back near the street as others took their turn to go up to the windows to place their orders. No apps or kiosks for ordering here; just a knack for customer service, the DeLeons said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">People brought dogs and small children and took photos under a towering Dilly bar \u2014 a beloved chocolate-coated ice cream treat created in the 1950s at the Moorhead DQ. It seemed a bit like a summer day. Almost.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC eTIW sUzSN \">\u201cThis is beautiful today. I mean, it\u2019s a little chilly, but the sun&#8217;s shining, it will get a little warmer,\u201d Troy DeLeon said. \u201cTypically it\u2019s either snowing or probably closer to zero or below zero, so this is a beautiful day.\u201d <\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/abcnews.com\/US\/wireStory\/people-line-ice-cream-treats-march-1-minnesota-130658415\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOORHEAD, Minn. &#8212; It&#8217;s still winter in Minnesota, but for the people lined up Sunday in single-digit cold at the Moorhead Dairy Queen, spring is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":341797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1774,19574,19575,19573,19576,19577,19579,4898,980,19578,19572],"class_list":["post-341794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-berkshire-hathaway","tag-deleons","tag-diane-deleon","tag-heritage-retailer","tag-jerry-protextor","tag-julie-bergseid","tag-malty","tag-midwest","tag-minnesota","tag-moorhead","tag-troy-deleon"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/341794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=341794"}],"version-history":[{"count":2,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/341794\/revisions"}],"predecessor-version":[{"id":341796,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/341794\/revisions\/341796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media\/341797"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=341794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=341794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=341794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}