{"id":331173,"date":"2026-01-13T11:01:20","date_gmt":"2026-01-13T16:01:20","guid":{"rendered":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/detroit-auto-show-opens-as-industry-pares-back-splashy-debuts-and-leans-on-test-tracks"},"modified":"2026-01-13T11:01:24","modified_gmt":"2026-01-13T16:01:24","slug":"detroit-auto-show-opens-as-industry-pares-back-splashy-debuts-and-leans-on-test-tracks","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/detroit-auto-show-opens-as-industry-pares-back-splashy-debuts-and-leans-on-test-tracks","title":{"rendered":"Detroit Auto Present opens as business pares again splashy debuts and leans on take a look at tracks"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div data-testid=\"prism-article-body\">\n<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC \"><span class=\"oyrPY qlwaB AGxeB \">DETROIT &#8212; <\/span>The <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/detroit-auto-show-move-back-to-january-ad6d3ba6a0508d65f77e5ae21174e63a\">Detroit Auto Show<\/a> returns this week, offering an opportunity to take a peek at the cars of today and tomorrow and also go for a spin. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The annual car-fest at a Detroit convention hall features a lineup of 40-plus vehicle brands. At last year\u2019s show, organizers say attendees took more than 100,000 rides in them.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cThat\u2019s what makes the Detroit Auto Show different,\u201d show chairman Todd Szott said. \u201cYou can get up close, talk to the people behind the brands and actually experience the vehicles.\u201d<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The Detroit Auto Show once was the place for new model debuts, glitzy displays and scores of journalists from across the globe. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Automakers since have determined that new models can make a bigger splash when they\u2019re unveiled to a digital audience on a day when they don\u2019t have to share the spotlight with rivals.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">While it has scaled back dramatically from its heyday, it still drew 275,000 attendees a year ago. And it is leaning into interactivity.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Two tracks offer attendees ride-along experiences in internal combustion engine, hybrid and electric vehicles, while the Camp Jeep and Ford Bronco Built Wild Experience give visitors a chance to climb into the vehicles and tackle some makeshift \u201cmountains.\u201d<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The show gets underway Tuesday evening with vehicle announcements from <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/ford-motor-headquarters-showroom-dearborn-413a8c0876a6d2c79fdbff2b86b9090e\">Ford Motor Co.<\/a> as part of the media and industry preview days. On Wednesday, the annual <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/car-truck-awards-detroit-auto-show-2edb6a1a93ccd67f6d54884401ff6325\">North American Car, Truck and Utility Vehicle of the Year<\/a> will be revealed. The show opens to the public Saturday and runs through Jan. 25.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Visitors can check out displays under the Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lincoln, Ram, Subaru and Toyota nameplates.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Speakers include Republican <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/senate-latin-america-colombia-ohio-e79aaedd5b84eb487c1f513a979d2d0d\">U.S. Sen. Bernie Moreno<\/a> from Ohio, and a pair of Democrats \u2014 Michigan <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/michigan-governor-gretchen-whitmer-democratic-nominee-president-61eb98e724007b6fc0034e5a9f322703\">Gov. Gretchen Whitmer<\/a> and <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/kamala-harris-book-pete-buttigieg-22524d9b34034e17ba942ddfd4211389\">Pete Buttigieg<\/a>, the Transportation Secretary under President Joe Biden.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/abcnews.go.com\/US\/wireStory\/detroit-auto-show-opens-industry-pares-back-splashy-129167221\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DETROIT &#8212; The Detroit Auto Show returns this week, offering an opportunity to take a peek at the cars of today and tomorrow and also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":331176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[9230,9232,2697,9231,1108,241,9227,609,9233,9229,9228],"class_list":["post-331173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bernie-moreno","tag-camp-jeep","tag-governor","tag-gretchen-whitmer","tag-ohio","tag-pete-buttigieg","tag-present-chairman","tag-president","tag-subaru","tag-todd-szott","tag-toyota"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/331173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=331173"}],"version-history":[{"count":2,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/331173\/revisions"}],"predecessor-version":[{"id":331175,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/331173\/revisions\/331175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media\/331176"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=331173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=331173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=331173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}