It’s been one of the best business decisions I’ve ever made.<\/p>\n
Not just for the money (though that’s nice too).<\/p>\n
But for everything else it’s brought into my life.<\/p>\n
If you’re thinking about starting a local newsletter, here’s why you should consider it.<\/p>\n
Quick note: I find a lot of value in communities, so I started an online community of local newsletter operators who share strategy and ideas. I’d love for you to look into joining us<\/a>! <\/p>\n<\/p>\n This might sound weird at first.<\/p>\n But when you consistently show up in people’s inboxes with valuable local content, something magical happens.<\/p>\n People start recognizing you around town.<\/p>\n For example, just this week I had a lady walk up to me and say, \u201cYou\u2019re the Mobile Rundown!\u201d You become THE person people think of when local news happens.<\/p>\n Business owners will reach out directly when they have announcements.<\/p>\n Event organizers will invite you to cover their events.<\/p>\n You’re not just another face in the crowd anymore.<\/p>\n You’re the local authority.<\/p>\n<\/p>\n Here’s where it gets really good.<\/p>\n Local business owners will start reaching out to YOU.<\/p>\n Not the other way around.<\/p>\n They want to be featured in your newsletter.<\/p>\n They want your audience’s attention.<\/p>\n This creates instant relationships with people you might never have met otherwise.<\/p>\n Restaurant owners.<\/em><\/p>\n Shop owners.<\/em><\/p>\n Service providers.<\/em><\/p>\n These relationships compound over time.<\/p>\n (Everything builds upon itself, remember?<\/a>)<\/p>\n<\/p>\n This is one of my favorite parts.<\/p>\n When you’re featuring local businesses, you can negotiate trades instead of cash payments.<\/p>\n Free meals at restaurants.<\/em><\/p>\n Free services from local providers.<\/em><\/p>\n Products from local shops.<\/em><\/p>\n I’ve gotten thousands of dollars worth of value through trades.<\/p>\n Trades = Cash.<\/p>\n If you were going to spend money on the product or service anyway, it\u2019s as good as the same.<\/p>\n<\/p>\n Local newspapers are dying.<\/p>\n Print is disappearing.<\/p>\n People are hungry for hyperlocal content.<\/p>\n And nobody’s filling this gap.<\/p>\n Your neighbors want to know what’s happening in THEIR community.<\/p>\n Not just national news.<\/p>\n Not just the big city paper.<\/p>\n They want micro-local content.<\/p>\n Hyperlocal stories.<\/em><\/p>\n Community events.<\/em><\/p>\n Local business spotlights.<\/em><\/p>\n You can be the person who gives them exactly what they’re craving.<\/p>\n<\/p>\n This is where the compound effect really kicks in.<\/p>\n Your newsletter becomes a marketing channel for anything else you’re doing.<\/p>\n I run a silent disco headphone rental business<\/a>.<\/p>\n Guess how I get my bookings?<\/p>\n Through the newsletter.<\/p>\n Just last month, I booked a $2,000 event because someone saw it promoted in our local newsletter.<\/p>\n I’m also a real estate agent.<\/p>\n When I have listings, I can showcase them to my local audience.<\/p>\n People who actually live in the area.<\/p>\n People who might know someone looking to buy.<\/p>\n Your newsletter can become your personal marketing machine.<\/p>\n<\/p>\n You can\u2019t make money right away from your newsletter.<\/p>\n But it will come.<\/p>\n But first, you need to build a brand large enough to provide value.<\/p>\n Local businesses need to reach local customers.<\/p>\n Your newsletter gives them exactly that.<\/p>\n Sponsorships.<\/p>\n Advertising.<\/p>\n Paid features.<\/p>\n The revenue opportunities stack up over time.<\/p>\n But even if you never made a dime, the other benefits make it worth it.<\/p>\n<\/p>\n After 12 years, I can tell you this:<\/p>\n Everything compounds.<\/p>\n Your reputation in the community.<\/p>\n Your business relationships.<\/p>\n Your networking opportunities.<\/p>\n Your revenue streams.<\/p>\n It all builds upon itself.<\/p>\n Month after month.<\/em><\/p>\n Year after year.<\/em><\/p>\n You become more valuable to your community.<\/p>\n And your community becomes more valuable to you.<\/p>\n<\/p>\n Most people overthink this.<\/p>\n They worry about the tech.<\/p>\n They worry about content.<\/p>\n They worry about subscribers.<\/p>\n Don’t.<\/p>\n The best time to start was 12 years ago.<\/p>\n The second best time is now.<\/p>\n Your city needs someone to tell its stories.<\/p>\n Your community needs someone to connect the dots.<\/p>\n That someone could be you.<\/p>\n Trust me on this one.<\/p>\n Start your local newsletter.<\/p>\n Everything else will build upon itself from there.<\/p>\n The post Why You Should Start a Local Email Newsletter<\/a> appeared first on BrooksConkle.com<\/a>.<\/p>\nYou’ll Become Known in Your City<\/h2>\n<\/p>\n
![\"\ud83d\ude02\"](\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/72x72\/1f602.png\" "\\"Email\\"")
<\/p>\nYou’ll Build Real Business Relationships<\/h2>\n<\/p>\n
You’ll Score Amazing In-Kind Trades<\/h2>\n<\/p>\n
You’re Filling a Massive Gap<\/h2>\n<\/p>\n
You Can Promote Your Own Ventures<\/h2>\n<\/p>\n
The Money Will Follow<\/h2>\n<\/p>\n
Everything Builds Upon Itself<\/h2>\n<\/p>\n
Start Now, Thank Yourself Later<\/h2>\n<\/p>\n