{"id":305629,"date":"2024-08-16T03:53:34","date_gmt":"2024-08-16T08:53:34","guid":{"rendered":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/episode-107-james-hipkin-his-book-journey-to-success-digital-marketing-for-small-business-ow"},"modified":"2024-08-16T03:53:57","modified_gmt":"2024-08-16T08:53:57","slug":"episode-107-james-hipkin-his-book-journey-to-success-digital-marketing-for-small-business-ow","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/episode-107-james-hipkin-his-book-journey-to-success-digital-marketing-for-small-business-ow","title":{"rendered":"Episode 107: James Hipkin &amp; His E-book, Journey to Success: Digital Advertising for Small Enterprise Ow\u2026"},"content":{"rendered":"<p><\/p>\n<div readability=\"80.6993318486\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/0sdwVLo_mC4?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> The Book Leads: Impactful Books For Life &amp; Leadership \u2013 Podcast<\/p>\n<p>Episode 107: James Hipkin &amp; His Book, Journey to Success: Digital Marketing for Small Business Owners<\/p>\n<p>ABOUT JAMES<br \/>Over a 40-year career, James has worked in marketing and advertising at a high level. Since 2010, he has built his clients\u2019 businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestl\u00e9, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share. His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what\u2019s important. Marketing, done well, creates value for customers and the business.<\/p>\n<p>CONVERSATION HIGHLIGHTS<br \/>\u2022 Applying strategy to marketing versus Just making it pretty.<br \/>\u2022 How a conversation with Geddy Lee, lead singer of Rush, helped shape James\u2019 path into advertising and marketing.<br \/>\u2022 Marketing is a discipline, being creative about the things you\u2019re doing.<br \/>\u2022 The power of listening in being a successful marketer.<br \/>\u2022 How advertising was a balancing act between the left brain and the right brain for James.<br \/>\u2022 Stereotypes surrounding degrees.<br \/>\u2022 Standing out through Critical Thinking.<br \/>\u2022 People are more creative than they think and know.<br \/>\u2022 Water the flowers and prune the weeds.<br \/>\u2022 Don\u2019t be part of the noise.<br \/>\u2022 The power of inherent curiosity.<br \/>\u2022 Respect, patience, and empathy in leadership.<br \/>\u2022 Are any puppies going to die?<br \/>\u2022 Understanding the delicate dance of people talking to each other.<\/p>\n<p>The MAIN QUESTION underlying my conversation with James is, Whether in your leadership or marketing, how are you stepping away from the message you want to share to ensure you\u2019re conveying it in the most thoughtful and intentional manner?<\/p>\n<p>FIND JAMES<br \/>\u2022 LinkedIn: linkedin.com\/in\/jameshipkin<br \/>\u2022 Website: inn8ly.com\/<br \/>\u2022 Website: https:\/\/red8interactive.com\/<\/p>\n<p>LinkedIn \u2013 Full Podcast Article: https:\/\/www.linkedin.com\/pulse\/episode-107-james-hipkin-his-book-journey-success-john-m\u2013obfre\/?trackingId=%2BdJGLVSWQwOwfCcGiNvJ9g%3D%3D<\/p>\n<p><!-- adman_adcode (middle, 1) --><center readability=\"18.1815384615\"><\/p>\n<p>CHAPTERS<br \/>00:00 \u2013 The Book Leads Podcast \u2013 James Hipkin<br \/>00:55 \u2013 Introduction &amp; Bio<br \/>01:56 \u2013 Who are you today? Can you provide more information about your work?<br \/>05:46 \u2013 How did your path into your career look like, and what did it look like up until now?<br \/>07:55 \u2013 Geddy Lee\u2019s wisdom that helped shape James\u2019 path.<br \/>12:43 \u2013 James\u2019 pivot from musical promotion to advertising.<br \/>25:03 \u2013 James and his passion for music<br \/>33:53 \u2013 How does the work you\u2019re doing today reconcile to who you were as a child?<br \/>36:10 \u2013 What does leadership mean to you?<br \/>46:14 \u2013 Can you introduce us to the book we\u2019re discussing?<br \/>48:58 \u2013 What made James want to write the book.<br \/>50:51 \u2013 Where James\u2019 practice of patience and respect comes from.<br \/>56:21 \u2013 Can you provide a general overview of the book?<br \/>01:01:13 \u2013 What lessons have you taken away from the book?<br \/>01:02:38 \u2013 What\u2019s next for your writing?<br \/>01:06:11 \u2013 What book has inspired you?<br \/>01:09:30 \u2013 What are you up to these days? (A way for guests to share and market their projects and work.)<\/p>\n<p>This series has become my Masterclass In Humanity. I\u2019d love for you to join me and see what you take away from these conversations. https:\/\/www.linkedin.com\/pulse\/my-masterclass-humanity-10-lessons-ive-learned-from-john-m\u2013gkype\/?trackingId=rCl0VxRnSOeS50gAxAWJMA%3D%3D <\/p>\n<p>Learn more about The Book Leads and listen to past episodes:<br \/>\u2022 YouTube Page: https:\/\/lnkd.in\/ey_KTZe<br \/>\u2022 Spotify: https:\/\/lnkd.in\/etCRYyc<br \/>\u2022 Google Podcasts: https:\/\/lnkd.in\/eu-Re-P<br \/>\u2022 Apple Podcasts: https:\/\/lnkd.in\/dxRSTXZX<br \/>\u2022 The Book Leads \u2013 Blog Post: https:\/\/lnkd.in\/eFb76ck <\/p>\n<p>For more great content, subscribe to my newsletter Last Week\u2019s Leadership Lessons, if you haven\u2019t already! https:\/\/www.linkedin.com\/newsletters\/last-week-s-leadership-lessons-7058038561366794240\/ <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=0sdwVLo_mC4\">Source link <\/a><\/p>\n<div class=\"jam-ad\" id=\"jam-ad-manager\">\n<ul class=\"jam-ad-ul\">\n<div class=\"jam-logo\"><a href=\"http:\/\/www.jvzoo.com\/register\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" title=\"ahead-considering advertising\" alt=\"ahead-considering advertising\" src=\"https:\/\/etrafficlane.com\/newline\/wp-content\/plugins\/jvzoo-admanager\/public\/images\/ad_bg.png\"\/><\/a><\/div>\n<li class=\"jam-ad-li\"><a href=\"http:\/\/www.jvzoo.com\/c\/261919\/239738\" class=\"jam-link\">Facebook Super Pack &#8211; Complete Sales Funnel Kit<\/a> <span class=\"jam-desc\">You&#8217;ll get a copy of the squeeze page, the thank you page, the giveaway report, the email follow up series, and the one-time offer page + step by step setup videos and BONUS software<\/span><\/li>\n<li class=\"jam-ad-li\"><a href=\"http:\/\/www.jvzoo.com\/c\/261919\/118823\" class=\"jam-link\">iPocket Video<\/a> <span class=\"jam-desc\">iPocket Video will show you how to create profit pulling video content using just your iPhone or Android!<\/span><\/li>\n<li class=\"jam-ad-li\"><a href=\"http:\/\/www.jvzoo.com\/c\/261919\/253883\" class=\"jam-link\">Zen Titan ONE TIME Discount<\/a> <span class=\"jam-desc\">Start Profiting- Now! Limited discount. Join Now, 100% Risk-Free.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><!-- adman_adcode_after -->&#13;<\/p>\n<div style=\"text-align: center;\"><a returnurl=\"https:\/\/url.lv\/freesoftware\" href=\"https:\/\/url.lv\/all-sites\"><img decoding=\"async\" title=\"Apple\" style=\"width: 357px; height: 111px;\" alt=\"Apple\" src=\"https:\/\/etrafficlane.com\/newline\/wp-content\/plugins\/MagicDownloadButton\/images\/DownloadNow.png\"\/><\/a><\/div>\n<p><\/center><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/episode-107-james-hipkin-his-book-journey-to-success-digital-marketing-for-small-business-ow\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Book Leads: Impactful Books For Life &amp; Leadership \u2013 Podcast Episode 107: James Hipkin &amp; His Book, Journey to Success: Digital Marketing for Small [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-305629","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/305629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=305629"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/305629\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=305629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=305629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=305629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}