Just because you send an email to people, does not mean they will attend your webinar, purchase something, join you in an opportunity, or take any action.<\/p>\n
Effective email copywriting is an absolute must and can be the difference between a 0% conversion rate and a %10 conversion rate from lead to a sale.<\/p>\n
Before you write any email you need to ask yourself, what is the goal of this email?<\/em><\/strong><\/p>\n Then you write the email according to your goal.<\/p>\n What action do you want them to take?<\/strong><\/p>\n The importance of your email copy can\u2019t be stressed enough in words. Email is 40x more effective in the acquisition of customers as compared to any other form of online marketing<\/a>.<\/p>\n Getting the email copy wrong can be the difference between success and failure at converting people into customers.<\/p>\n We have 29+ combined years of writing promotional emails<\/a>, so please take this email writing guide seriously.. <\/p>\n Yes, every part of your email has a role to play depending upon your goal for the email you are sending.<\/p>\n Here\u2019s what we mean by roles\u2026<\/strong><\/p>\n Getting people to open your emails is of the utmost importance, so make sure and spend much time on crafting great subject lines, because if nobody opens your emails, you will never make any sales.<\/p>\n Here is our subject line formula.<\/p>\n End Result Customer Wants + Specific Period Of Time + Address The Objections<\/strong> Your email subject lines<\/a> should be concise and to the point. Do not make them extremely long, because they will get cut toff at a certain character count by most email providers.<\/p>\n Email Subject Line Examples:<\/strong><\/p>\n People want to know \u201cWhat\u2019s in it for them?\u201d Why should they open your email..?<\/em><\/strong><\/p>\n Next, here are some guidelines to follow when writing the actual email body.<\/p>\n 1. Never write an email or subject line in all caps<\/p>\n 2. Do not put excessive images in the email, 1 to 3 is okay.<\/p>\n 3. Do not write the email body copy<\/a> text in multiple colors, this makes the email extremely hard to read. Highlighting a few important words sometimes in yellow is fine.<\/p>\n It is okay to bold or use italics with a few important words, phrases or points in the email you want to highlight.\u00a0\u00a0<\/p>\n But do not do it in excess.<\/em><\/strong><\/p>\n 4. Use proper line spacing and formatting, and don\u2019t write super long paragraphs that look like big giant blobs of text.<\/p>\n 5. Emails should look professional, not like a child wrote them with crayons.<\/p>\n 6. The whole email should be congruent to getting the recipient to take an action, whether that is to call you, attend a webinar or presentation, click on a link.<\/p>\n 7. And I REPEAT<\/strong>, the goal of each email you write is NOT TO SELL PEOPLE<\/strong> with the email itself.<\/p>\n That is the goal of your landing page (Sales page), webinar, live meeting or call..<\/p>\n Your call to action should match with something in your offer, on your landing page, it needs to be congruent. <\/p>\n And depending on the the goal of your email, it will determine what your call to action says.<\/p>\n Always remember, people only take action for two reasons.<\/p>\n Either to avoid pain or to gain something that gives them more pleasure, and if you can convey this in your emails and solve their problems, you will create more leads, signups, and sales.<\/p>\n When writing an email for what ever it is you are promoting, always ask yourself first, what would it be that would compel YOU<\/strong> to click on the link, book the sales call, etc <\/p>\n The distinction between features and benefits is a crucial concept in marketing and sales<\/a>, as it helps to effectively communicate the value of a product or service to potential customers.<\/p>\n Features are the inherent attributes or characteristics of a product or service. They describe what the product or service is<\/strong> and what it does<\/strong>. Features focus on the technical or functional aspects.<\/p>\n Benefits, on the other hand, explain how those features add value to the customer. They describe the advantage<\/strong> or positive outcome<\/strong> that the customer will experience by using the product or service. Benefits focus on the emotional, practical, or financial impact on the user.<\/p>\n To illustrate the difference, let\u2019s use the example of a smartphone:<\/p>\n Understanding and communicating both features and benefits effectively can significantly enhance email marketing<\/a> and sales efforts, leading to more satisfied customers and increased sales.<\/p>\n We hope you can see after reading through this entire email copywriting<\/a> guide, how it will help you write email copy that sells.<\/p>\n If you follow our advice you will learn how to write emails that are highly effective in creating more conversions and sales.<\/p>\n Determining your key email marketing metrics<\/a> like \u2013 how often to send marketing emails<\/a>, click thru rate, and open rates, is an absolute must to maximize one\u2019s time, effort and money in producing profits as well.<\/p>\n If you ever have any questions, don\u2019t hesitate to post them in the comments section below or just say hello.<\/p>\n Sincerely,<\/p>\n Your Friends And Partners<\/p>\n Richard And John Weberg<\/p>\n <\/p>\n![\"How](\"https:\/\/emoneypeeps.com\/wp-content\/uploads\/2024\/05\/How-To-Write-Email-Copy-That-Sells-And-Gets-More-Conversions-1024x576.png\" "\\"Copy\\"")
<\/figure>\nEmail Copywriting Roles<\/h2>\n
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Always Start With The Subject Line<\/h2>\n
(in any order)<\/p>\n\n
Email Body Copy Guidelines<\/h2>\n
The Call To Action<\/h2>\n
Call To Action Examples:<\/h3>\n
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Write Email Copy That Sells (Anything)<\/h2>\n
Features Versus Benefits<\/h3>\n
Features<\/h4>\n
Benefits<\/h4>\n
Example<\/h4>\n
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Why It Matters<\/h3>\n
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Conclusion<\/h2>\n
![\"Number](\"https:\/\/emoneypeeps.com\/wp-content\/uploads\/2024\/05\/Number-1-Rated-Worldwide-Home-Based-Business-1024x547.png\")
<\/figure>\nLike this:<\/h3>\n