{"id":293149,"date":"2024-03-05T20:46:32","date_gmt":"2024-03-06T01:46:32","guid":{"rendered":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/business-blunders-24-of-the-most-cringe-worthy-corporate-rebrands"},"modified":"2024-03-05T20:46:55","modified_gmt":"2024-03-06T01:46:55","slug":"business-blunders-24-of-the-most-cringe-worthy-corporate-rebrands","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/business-blunders-24-of-the-most-cringe-worthy-corporate-rebrands","title":{"rendered":"Enterprise Blunders: 24 of the Most Cringe-Worthy Company Rebrands"},"content":{"rendered":"<p><\/p>\n<div readability=\"203.208658988\">\n<p>The process of adapting to a corporate rebranding effort may require some time, especially when beloved products undergo a sudden name change or familiar items are presented in entirely new packaging. While certain rebrands breathe fresh life into products, others result in consumer frustration and bewilderment.\u00a0<\/p>\n<h2>1. Twitter Becoming X<\/h2>\n<figure id=\"attachment_1131731\" aria-describedby=\"caption-attachment-1131731\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1131731\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 2\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" title=\"beverage\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Twitter\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter.jpg\" alt=\"Twitter\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Twitter-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1131731\" class=\"wp-caption-text\">Image Credit: Twitter.inc, Apache License 2.0-Wiki Commons\/X and Twitter, Public Domain-Wiki Commons.<\/figcaption><\/figure>\n<p>I think you all knew this one was coming first. Why did Elon do this? Instead of the adorable and innocent little blue birdie, we now have this aggressive and cringe-worthy X logo that looks like it was designed by a 12-year-old boy who drinks too much Monster Energy. I miss the little birdie, and I miss posts being called \u201ctweets.\u201d Can we go back in time, please?<\/p>\n<h2>2. HBO Becoming Max<\/h2>\n<figure id=\"attachment_1131859\" aria-describedby=\"caption-attachment-1131859\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1131859 perfmatters-lazy\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"HBO\" width=\"1280\" height=\"720\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 3\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Picsart_23-10-24_02-18-34-210-scaled-e1698128473660.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1131859\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Picsart_23-10-24_02-18-34-210-scaled-e1698128473660.jpg\" alt=\"HBO\" width=\"1280\" height=\"720\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 3\"\/><\/noscript><figcaption id=\"caption-attachment-1131859\" class=\"wp-caption-text\">Image Credit: Image Credit: HBOportugu\u00eas, Home Box Office, Inc.,Warner Bros. Discovery, Public Domain\/Wiki Commons.<\/figcaption><\/figure>\n<p>HBO made HBO Go, then changed it to HBO Max, and then changed it again to just <a href=\"https:\/\/wealthofgeeks.com\/the-best-movies-on-hbo-max-now\/\" target=\"_blank\" rel=\"noopener noreferrer\">Max<\/a>. It\u2019s unclear why HBO felt the need to rebrand their streaming app, and while the actual rebrand isn\u2019t terrible, it forces me to re-sign into HBO on every device. Aggravating.<\/p>\n<h2>3. The New Pringles Guy<\/h2>\n<figure id=\"attachment_1131875\" aria-describedby=\"caption-attachment-1131875\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1131875\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 4\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Pringles\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1.jpg\" alt=\"Pringles\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pringles-1-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1131875\" class=\"wp-caption-text\">Image Credit: Pringles.<\/figcaption><\/figure>\n<p>The old Pringles mascot had a bowtie, hair, and a detailed mustache. I understand they wanted to simplify the logo to make it more modern, but the new Mr. P feels less friendly and inviting. This rebrand may not have been awful, but it was unnecessary.<\/p>\n<h2>4. Angie&#8217;s List Becoming Angi<\/h2>\n<figure id=\"attachment_1131880\" aria-describedby=\"caption-attachment-1131880\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1131880\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 5\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Angi\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi.jpg\" alt=\"Angi\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Angi-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1131880\" class=\"wp-caption-text\">Image Credit: Angi.<\/figcaption><\/figure>\n<p>In every single Angi commercial, they have to clarify at the end that they used to be Angie\u2019s List but are now Angi. They rebranded years ago and still have to do this, so clearly, the rebrand was a failure. What was wrong with its original name?<\/p>\n<h2>5. ABC Family Becoming Freeform<\/h2>\n<figure id=\"attachment_1131895\" aria-describedby=\"caption-attachment-1131895\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1131895\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 6\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"ABC Family Freeform\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform.jpg\" alt=\"ABC Family Freeform\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/ABC-Family-Freeform-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1131895\" class=\"wp-caption-text\">Image Credit: ABC Family Worldwide Inc., Disney General Entertainment Content, Public Domain\/Wiki Commons.<\/figcaption><\/figure>\n<p>Thank goodness they did this rebrand right, as I was growing out of watching ABC Family. Nevertheless, it still upsets me. People loved ABC Family, and no one cared that it was part of ABC, so rebranding to Freeform just seemed confusing, as nothing else about the channel changed.<\/p>\n<h2>6. Comcast Becoming Xfinity<\/h2>\n<figure id=\"attachment_1131902\" aria-describedby=\"caption-attachment-1131902\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1131902\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 7\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Comcast Xfinity\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity.jpg\" alt=\"Comcast Xfinity\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Comcast-Xfinity-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1131902\" class=\"wp-caption-text\">Image Credit: Comcast, Public Domain-Wiki Commons\/Xfinity, CC BY-SA 4.0-Wiki Commons.<\/figcaption><\/figure>\n<p>Technically, Comcast still exists, but they rebranded their internet and TV services to Xfinity. Why? No one knows. I\u2019m guessing it\u2019s because people were growing tired of Comcast and looking for alternatives, so they became Xfinity to sell themselves as something different. Xfinity even used to bash Comcast in commercials, so they were bashing themselves.<\/p>\n<h2>7. The Sci-Fi Channel Becoming SyFy<\/h2>\n<p><figure id=\"attachment_1131915\" aria-describedby=\"caption-attachment-1131915\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1131915\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 8\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Sci Fi Channel, SyFy\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy.jpg\" alt=\"Sci Fi Channel, SyFy\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sci-Fi-Channel-SyFy-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1131915\" class=\"wp-caption-text\">Image Credit: [1], Sky Group, Public Domain\/Wiki Commons.<\/figcaption><\/figure>\n<p>Again, what executive pitched this idea, and why did they think it was smart? Some viewers of this channel think they did it to seem more approachable to people who weren\u2019t necessarily passionate about science fiction shows and movies. I don\u2019t mind SyFy, but I doubt it lured many new viewers.<\/p>\n<h2>8. Gap Becoming The Gap<\/h2>\n<figure id=\"attachment_1131944\" aria-describedby=\"caption-attachment-1131944\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1131944\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 9\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Gap\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap.jpg\" alt=\"Gap\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Gap-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1131944\" class=\"wp-caption-text\">Image Credit: GAP.<\/figcaption><\/figure>\n<p>This awful rebrand is honestly hilarious. Gap spent millions of dollars to add \u201cThe\u201d to their brand name and switch to a sans serif font. I don\u2019t think anyone even noticed the rebrand because it was such a small change, and they eventually abandoned the idea and reverted to the original branding anyway.<\/p>\n<h2>9. Pizza Hut Becoming The Hut<\/h2>\n<figure id=\"attachment_1131987\" aria-describedby=\"caption-attachment-1131987\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1131987\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 10\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Pizza hut\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1.jpg\" alt=\"Pizza hut\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Pizza-hut-1-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1131987\" class=\"wp-caption-text\">Image Credit: Pizza Hut.<\/figcaption><\/figure>\n<p>Frankly, I\u2019ve always thought that Pizza Hut was a dumb name. Why would anyone want to order food from a hut? It sounds unhygienic. Ultimately, their failed attempt at rebranding themselves to The Hut was laughable and did not resonate with customers.<\/p>\n<h2>10. Sierra Mist Becoming Starry<\/h2>\n<figure id=\"attachment_1132000\" aria-describedby=\"caption-attachment-1132000\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"wp-image-1132000 size-full\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 11\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Sierra Mist Starry\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry.jpg\" alt=\"Sierra Mist Starry\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Sierra-Mist-Starry-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1132000\" class=\"wp-caption-text\">Image Credit: Sierra Mist and Starry, CC BY-SA 4.0\/Wiki Commons.<\/figcaption><\/figure>\n<p>Sierra Mist has always struggled in the shadow of Sprite, so they tried to rebrand as Starry. The idea was people would be enticed to try this new beverage, but that didn\u2019t happen. If anything, Starry is even less well-known than its predecessor, Sierra Mist.<\/p>\n<h2>11. Facebook Becoming Meta<\/h2>\n<figure id=\"attachment_1132006\" aria-describedby=\"caption-attachment-1132006\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1132006\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 12\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Facebook Meta\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta.jpg\" alt=\"Facebook Meta\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Facebook-Meta-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1132006\" class=\"wp-caption-text\">Image Credit: Facebook, Inc., Public Domain-Wiki Commons\/Musicalartist071 \u2013 Own work, CC BY-SA 4.0-Wiki Commons.<\/figcaption><\/figure>\n<p>Like Twitter, Facebook rebranded with a stupid name that no one likes. Even when you read news about Meta, they still refer to it as \u201cformerly Facebook\u201d because no one is comfortable calling it Meta. The name Facebook was iconic, and changing it was a mistake.<\/p>\n<h2>12. Netflix&#8217;s Attempt at Qwikster<\/h2>\n<figure id=\"attachment_1133192\" aria-describedby=\"caption-attachment-1133192\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"wp-image-1133192 size-full\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 13\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Netflix and Qwikster\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster.jpg\" alt=\"Netflix and Qwikster\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Netflix-and-Qwikster-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133192\" class=\"wp-caption-text\">Image Credit: Netflix.<\/figcaption><\/figure>\n<p>This rebrand was a complete failure and lasted about three weeks. Back in the old days, when Netflix sent out DVDs, they tried to rebrand the DVD service as separate from the streaming service, calling it Qwikster. Customers were fervently opposed, and the brand abandoned the idea less than a month after launch.<\/p>\n<h2>13. Land Rover Becoming JLR<\/h2>\n<figure id=\"attachment_1133207\" aria-describedby=\"caption-attachment-1133207\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133207\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 14\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Landover Jaguar\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar.jpg\" alt=\"Landover Jaguar\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Landover-Jaguar-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133207\" class=\"wp-caption-text\">Image Credit: Jaguar Land Rover, Public Domain\/Wiki Commons.<\/figcaption><\/figure>\n<p>For some unknown reason, Land Rover ditched their name and decided to only refer to themselves as JLR, short for Jaguar\/Land Rover. I\u2019m guessing they just wanted to include Jaguar in their brand name, but it\u2019s confused many consumers and hasn\u2019t made a positive impact.<\/p>\n<h2>14. Dunkin&#8217; Donuts Becoming Dunkin&#8217;<\/h2>\n<figure id=\"attachment_1165708\" aria-describedby=\"caption-attachment-1165708\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1165708 perfmatters-lazy\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Dunkin Donuts \" width=\"1280\" height=\"720\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 15\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1165708\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779.jpg\" alt=\"Dunkin Donuts \" width=\"1280\" height=\"720\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 15\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Copy-of-WEALTHOFGEEKS-FeaturedImageTemplate-2023-12-01T115742.779-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript><figcaption id=\"caption-attachment-1165708\" class=\"wp-caption-text\">Image Credit: Obandoe\u00f1o12345, CC BY-SA 4.0, via Wikimedia Commons.<\/figcaption><\/figure>\n<p>This rebrand doesn&#8217;t seem significant, but loyal customers of the New England coffee brand found it jarring. Dunkin&#8217; Donuts changed their name to Dunkin&#8217; a few years ago, probably because they were colloquially known as the latter already. They also got rid of their classic coffee cup logo!<\/p>\n<h2>15. Weight Watchers to WW<\/h2>\n<figure id=\"attachment_1133218\" aria-describedby=\"caption-attachment-1133218\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133218\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 16\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Weight Watchers\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers.jpg\" alt=\"Weight Watchers\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Weight-Watchers-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133218\" class=\"wp-caption-text\">Image Credit: Weight Watchers.<\/figcaption><\/figure>\n<p>The Weight Watchers rebrand has been pretty unsuccessful, as people still call the company Weight Watchers. They likely changed the name to avoid offending anyone or creating a stigma around the company, but the rebrand to WW has been mostly ignored.<\/p>\n<h2>16. Kellogg&#8217;s Becoming Kellanova<\/h2>\n<figure id=\"attachment_1133222\" aria-describedby=\"caption-attachment-1133222\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133222\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 17\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Kellogg Kellanova\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova.jpg\" alt=\"Kellogg Kellanova\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kellogg-Kellanova-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133222\" class=\"wp-caption-text\">Image Credit: Kellogg\/Kellanova.<\/figcaption><\/figure>\n<p>Kellogg\u2019s is an established American brand with a rich history, and Dr. Kellogg invented cereal, creating the booming industry we know today. They\u2019re rebranding parts of their company to Kellanova, as they want to separate specific business sectors so they can operate differently.<\/p>\n<h2>17. Tropicana Losing the Red Striped Straw<\/h2>\n<figure id=\"attachment_1133244\" aria-describedby=\"caption-attachment-1133244\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133244\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 18\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Tropicana, orange juice\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana.jpg\" alt=\"Tropicana, orange juice\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Tropicana-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133244\" class=\"wp-caption-text\">Image Credit: Tropicana.<\/figcaption><\/figure>\n<p>If you don\u2019t drink orange juice, you probably don\u2019t even know this happened. Tropicana\u2019s logo once incorporated an orange garnished with a striped straw. They ditched this image to create a more minimalist and modern package design, which, funny enough, enraged some of their customers.<\/p>\n<h2>18. McDonald&#8217;s Becoming a Gray Wasteland<\/h2>\n<figure id=\"attachment_1133248\" aria-describedby=\"caption-attachment-1133248\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133248\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 19\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"McDonald\u2019s\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds.jpg\" alt=\"McDonald\u2019s\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/McDonalds-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133248\" class=\"wp-caption-text\">Image Credit: Phillip Pessar, CC BY 2.0-Wiki Commons\/JGKlein \u2013 Own work, Public Domain-Wiki Commons.<\/figcaption><\/figure>\n<p>McDonald\u2019s didn\u2019t change their name like most of the rebrands on this list, but it went from being a colorful, playful place where kids felt at home to a sad, gray restaurant chain with no soul. They probably wanted to seem more modern and mature, but they ruined the pleasant nostalgia for many people.<\/p>\n<h2>19. PWC Consulting Becoming Monday<\/h2>\n<figure id=\"attachment_1133251\" aria-describedby=\"caption-attachment-1133251\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133251\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 20\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"PWC Monday\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday.jpg\" alt=\"PWC Monday\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/PWC-Monday-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133251\" class=\"wp-caption-text\">Image Credit: PWC\/Monday.<\/figcaption><\/figure>\n<p>Monday is a cloud-based work platform where people can communicate and plan. While PWC Consulting wasn\u2019t exactly catchy, people hate the name Monday because it can make conversations confusing and inefficient. Are you referring to the system or the day of the week?<\/p>\n<h2>20. Kia&#8217;s New NIN Logo<\/h2>\n<figure id=\"attachment_1133253\" aria-describedby=\"caption-attachment-1133253\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133253\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 21\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Kia\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia.jpg\" alt=\"Kia\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Kia-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133253\" class=\"wp-caption-text\">Image Credit: Kia.<\/figcaption><\/figure>\n<p>Kia recently redid their logo, squishing the three letters closer together and opting for a more minimalist design. However, they may have made it too minimalist. Not only is it hard to recognize the brand now, but many Nine Inch Nails fans have pointed out that it is strangely reminiscent of the NIN logo.<\/p>\n<h2>21. Take 5&#8217;s New Packaging<\/h2>\n<figure id=\"attachment_1133265\" aria-describedby=\"caption-attachment-1133265\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133265\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 22\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Take 5\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5.jpg\" alt=\"Take 5\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Take-5-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133265\" class=\"wp-caption-text\">Image Credit: The Hershey Company.<\/figcaption><\/figure>\n<p>Take 5 used to be a delicious candy bar that was outside the mainstream, with a bold black wrapper and green lettering. Now, they look like all the other Reese\u2019s products and are hard to distinguish. Those who always chose Take 5&#8217;s in the candy aisle have been disappointed by the new look.<\/p>\n<h2>22. Datsun to Nissan<\/h2>\n<figure id=\"attachment_1133269\" aria-describedby=\"caption-attachment-1133269\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133269\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 23\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Datsun Nissan\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan.jpg\" alt=\"Datsun Nissan\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Datsun-Nissan-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133269\" class=\"wp-caption-text\">Image Credit: Datsun\/Nissan Motor Corporation.<\/figcaption><\/figure>\n<p>Up until the \u201880s, Nissan was known as Datsun. The company made this change to establish Nissan as a stronger brand and leave behind the older models. This rebrand isn\u2019t the worst, but some consumers were perplexed, as Datsun was a reputable and trusted name in the car industry.<\/p>\n<h2>23. IHOP to IHOb<\/h2>\n<figure id=\"attachment_1133274\" aria-describedby=\"caption-attachment-1133274\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133274\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 24\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"IHOP, International House of Pancakes\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP.jpg\" alt=\"IHOP, International House of Pancakes\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/IHOP-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133274\" class=\"wp-caption-text\">Image Credit: International House of Pancakes.<\/figcaption><\/figure>\n<p>This rebrand was only temporary, but it was still weird and unforgettable. IHOP changed its name to IHOb to let people know they now sold burgers in addition to their famous pancakes. People thought the change was silly, and some folks freaked out that the pancakes were leaving the menu.<\/p>\n<h2>24. Mr. Pibb Becoming Pibb Xtra<\/h2>\n<figure id=\"attachment_1133277\" aria-describedby=\"caption-attachment-1133277\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"size-full wp-image-1133277\" title=\"Business Blunders: 24 of the Most Cringe-Worthy Corporate Rebrands 25\"><source type=\"image\/webp\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb.jpg.webp 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-300x169.jpg.webp 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-1024x576.jpg.webp 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-768x432.jpg.webp 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-50x28.jpg.webp 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-180x100.jpg.webp 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-150x84.jpg.webp 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1280'%20height='720'%20viewBox='0%200%201280%20720'%3E%3C\/svg%3E\" alt=\"Mr. Pibb\" width=\"1280\" height=\"720\" class=\"perfmatters-lazy\" data-src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb.jpg\" data-srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-150x84.jpg 150w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb.jpg\" alt=\"Mr. Pibb\" width=\"1280\" height=\"720\" srcset=\"https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb.jpg 1280w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-300x169.jpg 300w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-1024x576.jpg 1024w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-768x432.jpg 768w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-50x28.jpg 50w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-180x100.jpg 180w, https:\/\/wealthofgeeks.com\/wp-content\/uploads\/2023\/10\/Mr.-Pibb-150x84.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/noscript>\n<\/picture><figcaption id=\"caption-attachment-1133277\" class=\"wp-caption-text\">Image Credit: Mr. Pibb\/Little Tub \u2013 Own work, CC BY-SA 4.0\/Wiki Commons.<\/figcaption><\/figure>\n<p>This was not just a shift from its original packaging but also a departure from its original flavor. Ultimately, the new look and the more cinnamon-forward flavor profile were a big disappointment to many Pibb enthusiasts, as they favored the original flavor and didn\u2019t appreciate the extra spice.<\/p>\n<\/div>\n\n<p><a href=\"https:\/\/wealthofgeeks.com\/24-awful-corporate-rebrands\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The process of adapting to a corporate rebranding effort may require some time, especially when beloved products undergo a sudden name change or familiar items [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-293149","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/293149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=293149"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/293149\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=293149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=293149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=293149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}