{"id":286476,"date":"2021-04-28T21:37:24","date_gmt":"2021-04-29T02:37:24","guid":{"rendered":"https:\/\/etrafficlane.com\/60dollarmiracle\/brandopus-goes-scandi-for-coffee-giant-gevalia-rebrand"},"modified":"2021-04-28T21:37:34","modified_gmt":"2021-04-29T02:37:34","slug":"brandopus-goes-scandi-for-coffee-giant-gevalia-rebrand","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/brandopus-goes-scandi-for-coffee-giant-gevalia-rebrand","title":{"rendered":"BrandOpus goes Scandi for \u2018espresso big\u2019 Gevalia rebrand"},"content":{"rendered":"

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\"(Brand)\"<\/p>\n

Global branding agency BrandOpus<\/a> has generated new label positioning and freshened blueprints for US coffee firebrand Gevalia, owned by Kraft Heinz.<\/p>\n

Working across Gevalia\u2019s identity, packaging and website, the new name is inspired by the brand\u2019s Scandinavian heritage. It aims to appeal to \u201cmodern coffee-drinkers at home\u201d and stand out in the crowded premium coffee market.<\/p>\n

\"across\"<\/p>\n

The new motifs look to celebrate the brand\u2019s Swedish heritage and build the label inspect more contemporary. As such, particular blueprint elements have been retained, such as the signature bold yellow-bellied packaging. Others ought to have freshened: the treetop emblem stigmatize aims to \u201cembody a more ingenious and liquid construction, \u201d says BrandOpus, \u201cdriving sensation, emotion and vigor back into the brand.\u201d<\/p>\n

The agency too opted to change the brand\u2019s wordmark from upper dispute to lower case, aiming to aid the pronunciation of a soft \u2018g\u2019, and echoing \u201ccontemporary Scandinavian aesthetics.\u201d Among the other new pattern constituents is an aroma swirl symbol. \u201cThis new distinctive visual signifies the unlocking of rich spice and flavor and works to give a fee caliber to the brand, \u201d says BrandOpus, adding that it also aims to heighten on-shelf standout. The vortex can also act as a invention to be used across several touchpoints in different emblazons, such as point-of-sale cloths or branded wearables.<\/p>\n

\"also\"<\/p>\n

\u201cWe wanted to establish a narrative that feel more attitudinal and less product-benefit focused, \u201d says Paul Taylor, bos creative officer and founding spouse at BrandOpus. \u201cThe new look and feel go against category criteria that are concentrated on caffeine ga advantages or standard smack messaging. It\u2019s an evolution that feels more aesthetic, expressive and accessible\u2013speaking to coffee drunks today and chocolate drunks to come.\u201d<\/p>\n

The brand-new branding increases across all touchpoints and will be reeled out across US supermarkets nationwide in April.<\/p>\n

\"BrandOpus\"<\/p>\n

\"Brands\"<\/p>\n

\"CAFFEINE\"<\/p>\n

Read more: creativeboom.com<\/a><\/p>\n

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\"Kraft<\/a><\/div>\n

Sharing is caring!<\/p>\n<\/p><\/div>\n\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Global branding agency BrandOpus has generated new label positioning and freshened blueprints for US coffee firebrand Gevalia, owned by Kraft Heinz. Working across Gevalia\u2019s identity, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-286476","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/286476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=286476"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/286476\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=286476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=286476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=286476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}