{"id":272025,"date":"2020-06-26T04:41:42","date_gmt":"2020-06-26T09:41:42","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/marketing-management-lecture-9-online-marketing-for-b-com-ca-5th-semester-students"},"modified":"2020-06-26T04:41:51","modified_gmt":"2020-06-26T09:41:51","slug":"marketing-management-lecture-9-online-marketing-for-b-com-ca-5th-semester-students","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/marketing-management-lecture-9-online-marketing-for-b-com-ca-5th-semester-students","title":{"rendered":"MARKETING MANAGEMENT Lecture-N (Online Marketing) For S.COM CA fifth semester college students"},"content":{"rendered":"<p><\/p>\n<div readability=\"101.788681714\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/KonBqMfUX0g?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> Online Marketing is a set of powerful tools and methodologies used for promoting of products and services through internet<\/p>\n<p>It is the actual buying and selling of goods and services through e- mail and wireless media<\/p>\n<p>Working of online Marketing<\/p>\n<p>The process of purchasing a product electronically is conceptually very similar to the process of purchasing a product from physical store For online purchasing,the customer browses the store shelves,find the product that he wishes to buy,go to the cashier,brings out the wallet and select the payment instrument such as credit card <\/p>\n<p>Benefit of online marketing <\/p>\n<p>  Less expensive<br \/>Anytime business<br \/>Customer relationship Flexibility<br \/>Mass medium<br \/>Cheaper products<br \/>Information<br \/>Growth opportunities<\/p>\n<p>1)  Less expensive          <\/p>\n<p>  Online marketing as medium of marketing is less expensive than traditional marketing.large audience are reachable at a lesser cost<\/p>\n<p>2)  Anytime business    <\/p>\n<p>  E- Marketing offers business 24 hrs a day and 7 days  a week.therefore ,the consumer can purchase the products and services at their leisure time <\/p>\n<p>3) Customer relationship     <\/p>\n<p>    It is good for customer relationship building.it brings company and their customers more closer.companies can increase customer value and satisfaction by interacting with consumer and learning their specific needs and wants <\/p>\n<p> 4) Flexibility          <\/p>\n<p>  It offers greater flexibility,allowing the marketer to make ongoing and timely adjustments to it\u2019s offers and programs <\/p>\n<p>5) Mass medium    <\/p>\n<p> The internet is a Mass medium for promotional programs.Banner advertisement on other websites,microsites etc are different method for promoting on the internet Adaptation to external market  With increasing global trade,the business community is increasingly getting connected within and across borders <\/p>\n<p>6)Increased customers    <\/p>\n<p> As more and more  potential customers get in touch with the marketer that chance of selling products increase in the same proportion<\/p>\n<p> 7)Cheaper products   <\/p>\n<p>    In case of cyber marketing, a product can come directly in touch with the customer.so a producer can sell a product at a fairly lesser price<\/p>\n<p> 8) Information<br \/>Marketers can provide information about latest and innovative product and various new use of existing products through net. <\/p>\n<p>9)Easy analysis<br \/>Efficient statistical results are facilitated without extra cost    <\/p>\n<p>     Online Marketing has the main limitation of lack of tangibility.It means that consumers are unable to try out the items that they might wish to purchase<\/p>\n<p>E-tailing      <\/p>\n<p>  E- tailing simply means retailing through internet .Consumers can shop from their homes or office using personal computers to interact with retailers through the internet.This is the newest development in non- store retailing<br \/>Example amazon<\/p>\n<p>In Traditional  Marketing  using print media and electronic media.But In  online media using websites, blogs,social media etc<br \/>Traditional Marketing        1.Print media<br \/>News paper                Magazines<br \/>Brochures<br \/>2.  Electronic media marketing                 Tv and radio <\/p>\n<p>Online Marketing<br \/>Websites,blogs E- mail,social media <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=KonBqMfUX0g\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/marketing-management-lecture-9-online-marketing-for-b-com-ca-5th-semester-students\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online Marketing is a set of powerful tools and methodologies used for promoting of products and services through internet It is the actual buying and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-272025","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/272025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=272025"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/272025\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=272025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=272025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=272025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}