{"id":271764,"date":"2020-06-25T04:17:41","date_gmt":"2020-06-25T09:17:41","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/online-marketing-and-racism-bias-in-tech"},"modified":"2020-06-25T04:17:48","modified_gmt":"2020-06-25T09:17:48","slug":"online-marketing-and-racism-bias-in-tech","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/online-marketing-and-racism-bias-in-tech","title":{"rendered":"Online Marketing and Racism \u2013 Bias in Tech"},"content":{"rendered":"<p><\/p>\n<div id=\"post-165985\">\n<header class=\"entry-header\">        \t\t<!-- .entry-meta --><br \/>\n        \t<\/header>\n<p><!-- .entry-header --><\/p>\n<div class=\"entry-content\" readability=\"48.0637732507\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/MhJXRWrjjZc?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> Can online marketing be biased and racist? Yes, easily. Even when we rely on \u201cimpartial\u201d artificial intelligence to take the decisions. Research in 2017 found real estate agencies used Facebook ads to perpetuate racial steering and segregation. Recruiting industry is also susceptible to excluding people of colour when looking to fill out certain roles. <\/p>\n<p>Even when marketing is fully automated AI is as good as we are. Machine learning is learning from\u2026us. We create the data and we feed it in. The dangers of taking the past data into a perpetuating future of inequality and racial discrimination is scary.<\/p>\n<p>Thank to all of you who already subscribed and helped me reach the first 1000 subscribers! Please, subscribe if you are new here and let\u2019s make this a 10k channel:<br \/>https:\/\/www.youtube.com\/channel\/UCpMuj_zjeqmeJgtO1oKCLlQ\/<\/p>\n<p>Connect with me:<br \/>Facebook: https:\/\/www.facebook.com\/odolena.digital\/<br \/>Instagram: https:\/\/www.instagram.com\/odolena\/<br \/>Twitter: https:\/\/twitter.com\/Odolena<br \/>LinkedIn: https:\/\/www.linkedin.com\/in\/odolena-kostova\/ <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=MhJXRWrjjZc\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n<p><!-- .entry-content --><\/p>\n<footer class=\"entry-footer\"><span class=\"cat-links\">Posted in <a href=\"https:\/\/etrafficlane.com\/newline\/category\/categorized\/marketing\" rel=\"category tag\">Marketing<\/a><\/span>\t<\/footer>\n<p><!-- .entry-footer --><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/online-marketing-and-racism-bias-in-tech\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can online marketing be biased and racist? Yes, easily. Even when we rely on \u201cimpartial\u201d artificial intelligence to take the decisions. Research in 2017 found [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-271764","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/271764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=271764"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/271764\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=271764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=271764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=271764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}