<\/p>\n
<\/iframe> <\/p>\n<p> Internet Marketing Metrics chapter 2:<\/p>\n<p>Bounce Rate:<\/p>\n<p>Your bounce rate tells you what proportion of your traffic lands on your site and then immediately leaves.<\/p>\n<p>This is a bounce and it basically means that although you have a visit, you aren\u2019t engaging with that visitor and they aren\u2019t stopping to read what you\u2019ve created.<\/p>\n<p>This is a good example of why visits don\u2019t tell the whole story. If you have 1,000 daily visits with a 99% bounce rate, then that means that only 10 people are actually sticking around to read your site!<\/p>\n<p>But bear in mind that a bounce rate still doesn\u2019t tell the whole story.<\/p>\n<p>That\u2019s because a bounce rate isn\u2019t based on the amount of time they spend on your site but rather their interaction.<\/p>\n<p>So someone might bounce from your site after spending a while there \u2013 and this simply means that they didn\u2019t click to read any of your other pages.<\/p>\n<p>So even if you have a bounce rate at about 60%, that doesn\u2019t necessarily mean that visitors aren\u2019t reading your site \u2013 they may be reading the page but simply not feeling the need to read further.<\/p>\n<p>If your \u2018site\u2019 is a one page sales script, then this won\u2019t necessarily be a bad thing!<\/p>\n<p>A good bounce rate is generally thought to be anything from 26%-60% and you can consider anything under 30% to be very much in the \u2018outstanding\u2019 category.<\/p>\n<p>Being around 40% is very average and shouldn\u2019t be a cause for concern.<\/p>\n<p>If you\u2019re about 55%, then you\u2019re getting into the higher portion but again, this is only a cause for concern depending on the type of site that you are running.<\/p>\n<p>Finally, if you have a bounce rate over 70%, then that is considered poor\/disappointing regardless of the nature of your website or blog.<\/p>\n<p>As a general rule, your bounce rate is arguably more important than your visits because it tells you about engagement and what percentage of your traffic is likely to come back, is likely to buy from you and is likely to become a \u2018fan\u2019.<\/p>\n<p>A similar metric to this is your \u2018average time on site\u2019.<\/p>\n<p>This is similar to a bounce rate but can potentially be even more brutal, as it tells you how many of your visitors visited your site, spent a few seconds on your page and then left immediately!<\/p>\n<p>The average time on site metric is a very useful one for illustrating engagement too but as with bounce rates, it\u2019s important not to get too worried if your metric doesn\u2019t look good.<\/p>\n<p>The thing to remember is that 55% of visitors will spend fewer than 15 seconds on your website regardless of the content.<\/p>\n<p>You could write an entire article about why this is.<\/p>\n<p>Suffice to say that as a species, we humans are becoming more impulsive and more impatient.<\/p>\n<p>We always feel busy, we always feel rushed for time and we rarely feel that we have the time to stop and smell the roses \u2013 let alone stop and read a website that we find generally interesting!<\/p>\n<p>Download the ebook from link:<\/p>\n<p>https:\/\/bit.ly\/2WTzflr<\/p>\n<p>Please like and subscribe 😍😍 <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=pJrfOc1_ZEE\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/internet-marketing-metrics-bounce-rate\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet Marketing Metrics chapter 2: Bounce Rate: Your bounce rate tells you what proportion of your traffic lands on your site and then immediately leaves. 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