{"id":256740,"date":"2020-04-24T17:36:53","date_gmt":"2020-04-24T22:36:53","guid":{"rendered":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/how-to-create-a-marketing-strategy-for-a-new-ecommerce-website"},"modified":"2020-04-24T17:37:05","modified_gmt":"2020-04-24T22:37:05","slug":"how-to-create-a-marketing-strategy-for-a-new-ecommerce-website","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/how-to-create-a-marketing-strategy-for-a-new-ecommerce-website","title":{"rendered":"How to Create a Marketing Strategy For a New eCommerce Website"},"content":{"rendered":"<p><\/p>\n<div readability=\"168.70398678\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/ZWYdJ3VBScY?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> How to Create a Marketing Strategy For a New eCommerce Website | You have all these products that you want to sell on your eCommerce site. They\u2019re so beautiful, your website looks amazing, but hey, you launch a site, a couple days go by, no orders, no traffic. And if you\u2019re lucky and you get an order, chances are it\u2019s your mom or one of your best friends. Today, I\u2019m going to break down how to create a marketing strategy for a new eCommerce website. <\/p>\n<p>RESOURCES &amp; LINKS:<br \/>____________________________________________<br \/>Dollar Shave Club \u2013 https:\/\/www.dollarshaveclub.com\/<br \/>Amazon \u2013 https:\/\/www.amazon.com\/<br \/>Shopify \u2013 https:\/\/www.shopify.com\/<br \/>Hello Bar \u2013 https:\/\/www.hellobar.com\/<br \/>ClickFunnels \u2013 https:\/\/www.clickfunnels.com\/<br \/>Skin Care by Alana \u2013 https:\/\/www.skincarebyalana.com\/<br \/>Google AdWords \u2013 https:\/\/www.rankingcoach.com\/<br \/>____________________________________________<\/p>\n<p>So step one, I want you to focus on a niche or a segment. <\/p>\n<p>You don\u2019t want to create an eCommerce store that sells everything like Amazon. You\u2019re going to get crushed. Be an expert. It\u2019s too hard to be a big eCommerce store that does everything, reason being is the bigger companies are going to outdo you on pricing, you won\u2019t be an expert on anything so you don\u2019t really have an advantage over them, plus they\u2019re going to offer faster shipping than you. <\/p>\n<p>So when you pick a niche, you can be an expert on that niche and have the best product within that category. People will get to know you for that, even if your product\u2019s a bit more expensive than the competitors, you can still do well and win.<\/p>\n<p>Step two, create a killer, unique selling proposition. <\/p>\n<p>Why should people buy from you? For example, one of my friends sells insoles, like those Dr. Scholl insoles, but she sells custom ones just for high heels, and her brand isn\u2019t Dr. Scholl\u2019s, but she makes over six figures a month in profit just through Facebook ads going to her eCommerce store. <\/p>\n<p>Why, because she created amazing video that breaks down her life in high heels, how she loves these high-end luxury high heels, and they\u2019re all uncomfortable, and she broke down how she created the best insole to make it comfortable for women of all shapes, all sizes, to be able to walk in these high heels, feel amazing, and be comfortable 24\/7. <\/p>\n<p>So when you have a killer, unique selling proposition, you\u2019re more likely to get sales. So specialize and have your unique selling proposition to be all about that specialty. <\/p>\n<p>Step three, create a fantastic user experience. <\/p>\n<p>I love Shopify. If you\u2019re going to be in the eCommerce world, use Shopify. Now, even though Shopify is amazing when you ship a product to someone, you want to make sure it\u2019s an amazing experience, as well, from the design of the product, the way you make people feel. All of this will help you generate more sales, as well. <\/p>\n<p>Step four, pick one traffic source. <\/p>\n<p>Look, you want to do SEO, great, it\u2019s a long-term gain, or if you want to do ads, you can do Google Product Ads, Amazon Product Ads, Facebook Lookalike Audiences, or you can even do the same thing on Google AdWords. Either way, pick one ad source and go all in. <\/p>\n<p>For example, if you\u2019re in eCommerce, I would recommend that you start off with Facebook ads. That tends to convert really well for Shopify stores selling one or two products only. Then from there, after you do well, you can expand into Google AdWords and other channels. But first I would recommend that you start off with Facebook ads. <\/p>\n<p>Step number five, maximize your value per visitor. <\/p>\n<p>Do you have upsells, do you have downsells? All that will help you generate more money so the ads are more profitable, or even your SEO\u2019s more profitable. You could also use Hello Bar to collect email addresses when people are about to leave your eCommerce store, so that way you can market to them afterward and email them and convince them, hey, here\u2019s why you need to buy from us, or here\u2019s $15 off, or here\u2019s why we\u2019re special and you can tell your story or your unique selling proposition. <\/p>\n<p>It\u2019ll all help, that\u2019s why you should collect emails. You should also do the same with push notifications. You can use tools like subscribers.com to maximize your eCommerce sales because when someone goes to your checkout page but they don\u2019t buy, you can use push notifications to get them back and then get them to convert.<\/p>\n<p>[Watch the full video to continue\u2026]<\/p>\n<p>\u25ba If you need help growing your business check out my ad agency Neil Patel Digital @ https:\/\/neilpateldigital.com\/ <\/p>\n<p>\u25baSubscribe: https:\/\/goo.gl\/ScRTwc to learn more secret SEO tips.<br \/>\u25baFind me on Facebook: https:\/\/www.facebook.com\/neilkpatel\/<br \/>\u25baOn Instagram: https:\/\/instagram.com\/neilpatel\/<\/p>\n<p><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ZWYdJ3VBScY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>#eCommerce #NeilPatel #DigitalMarketing <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=ZWYdJ3VBScY\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/how-to-create-a-marketing-strategy-for-a-new-ecommerce-website\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Create a Marketing Strategy For a New eCommerce Website | You have all these products that you want to sell on your eCommerce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-256740","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/256740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=256740"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/256740\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=256740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=256740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=256740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}