{"id":245739,"date":"2020-03-14T21:13:32","date_gmt":"2020-03-15T02:13:32","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/content-marketing-is-changing-this-is-where-it-is-heading-in-2020"},"modified":"2020-03-14T21:13:45","modified_gmt":"2020-03-15T02:13:45","slug":"content-marketing-is-changing-this-is-where-it-is-heading-in-2020","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/content-marketing-is-changing-this-is-where-it-is-heading-in-2020","title":{"rendered":"Content Marketing is Changing \u2013 This is Where it&#8217;s Heading in 2020"},"content":{"rendered":"<p><\/p>\n<div readability=\"147.070332736\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/RKnryDGr2DM?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> Content Marketing is Changing \u2013 This is Where it is Heading in 2020 | Content marketing will keep being one of the strongest marketing channels in 2020. But it\u2019s going to be quite different from what you\u2019re seeing right now. Why? Because there\u2019s just a lot of blogs, there\u2019s over a billion blogs. So doing these old tactics won\u2019t work in 2020 anymore. Today I\u2019m going to break down how content marketing is changing and this is where it\u2019s heading in 2020. <\/p>\n<p>RESOURCES &amp; LINKS:<br \/>____________________________________________<br \/>Alexa \u2013 alexa.com<br \/>Google Home \u2013 googlehome.com<br \/>Quora \u2013 quora.com<br \/>Ubersuggest \u2013 ubersuggest.org<br \/>____________________________________________<\/p>\n<p>The first thing I want you to do is to optimize your site using structured markup. <\/p>\n<p>That way you have a better chance of getting those rich snippets and that will help you with voice search because in 2020 over 50% of the searches according to Comscore will be voice-related. These devices like Alexa and Google Home are just getting more popular. Whether you like them or not, more people are using them. <\/p>\n<p>You also want to use the header hierarchy to help Google crawl and decipher the important data and pages and content on your site. Now another interesting point, and this is from Search Engine Land, roughly 50% of the searches result in no click. <\/p>\n<p>The next thing you need to do is make EAT a priority. EAT is all about expertise, authority and trust. <\/p>\n<p>Google had a Medic Update a while ago. And what this Medic Update did was, they\u2019re like, \u201cHey, if you\u2019re Neil Patel, a marketing expert \u201cand you blog about medical advice and surgeries \u201cand what people should do to cure their health problems, that\u2019s not good.\u201d <\/p>\n<p>Next, you\u2019ll see an increased personalization for audiences. Look, there\u2019s content on everything. Heck, even on the Neil Patel blog I have content on everything out there, from e-commerce to paid ads to analytics. There\u2019s so many areas that it doesn\u2019t interest everyone. You\u2019re going to see more personalization in content marketing and that\u2019s what you need to do. A good example of this is Neil Patel Blog. <\/p>\n<p>This is one of my most clicked areas on my website. If you go on the Neil Patel Blog, you\u2019ll see a sentence that says, \u201cI want to learn about\u201d and you can click on the dropdown, whether it\u2019s email-commerce, SEO, content marketing, and all of the content adjusts based on what you want to learn about. That\u2019s really a simple, easy thing to do and by doing that you\u2019ll find that you\u2019ll get more engagement from your audience they\u2019ll stick around your site more, your bounce rate will go down, more people will keep coming back.<\/p>\n<p>The next big trend, AI and machine learning will continue to take precedence. Google had this update called Blur in which it now understands when you type in \u201cBrazilian citizen looking for US visa,\u201d it ends up telling them, \u201cHey, this is someone in Brazil and do they need a visa to go to the US?\u201d Versus before, a lot of times Google would show results of someone saying, \u201cOh, US citizens don\u2019t need a visa to go to Brazil,\u201d right? So with their Blur algorithm update they\u2019re able to clearly identify what someone is really looking for, and they\u2019re adjusting the results based off of that. <\/p>\n<p>So look up Quora and see what\u2019s popular in your space and that will give you ideas of some questions that you consider right and content on, and just nail it. It\u2019s not about having a 5,000 blog posts or about 2,OOO, it\u2019s all about having the best blog post that answers that question. You can also use Ubersuggest under the keyword ideas report, that shows all the questions that people are typing in within your space.<\/p>\n<p>Again you want to answer all of those questions to the point because it\u2019ll help you get that traffic that your competitors don\u2019t have, because before Google would just rank high authority sites that didn\u2019t go as specific, but they\u2019re changing this. They want to rank the most relevant site even if they have less backlinks, less domain authority, because, why? That creates the best experience for our users. And last but not least, interactive content and imagery will take off. <\/p>\n<p>So yeah, videos are already booming, podcasting is already booming, but what things they\u2019re doing that nobody\u2019s really talking about, check out my Instagram profile. <\/p>\n<p>You\u2019ll see that I have content that\u2019s micro-content, that is broken down in bite-size educational pieces where you can keep swiping, like a carousel, and that\u2019ll give you like quick statements that will help you find the solution. <\/p>\n<p>\u25ba If you need help growing your business check out my ad agency Neil Patel Digital @ https:\/\/neilpateldigital.com\/ <\/p>\n<p>\u25baSubscribe: https:\/\/goo.gl\/ScRTwc to learn more secret SEO tips.<br \/>\u25baFind me on Facebook: https:\/\/www.facebook.com\/neilkpatel\/<br \/>\u25baOn Instagram: https:\/\/instagram.com\/neilpatel\/<\/p>\n<p><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RKnryDGr2DM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>#ContentMarketing #NeilPatel #SEO <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=RKnryDGr2DM\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/content-marketing-is-changing-this-is-where-it-is-heading-in-2020\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Marketing is Changing \u2013 This is Where it is Heading in 2020 | Content marketing will keep being one of the strongest marketing channels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-245739","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/245739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=245739"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/245739\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=245739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=245739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=245739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}