{"id":244502,"date":"2020-03-10T05:30:31","date_gmt":"2020-03-10T10:30:31","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/marketing-speak-ep-225-hard-hitting-internet-marketing-advice-with-rich-schefren"},"modified":"2020-03-10T05:30:43","modified_gmt":"2020-03-10T10:30:43","slug":"marketing-speak-ep-225-hard-hitting-internet-marketing-advice-with-rich-schefren","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/marketing-speak-ep-225-hard-hitting-internet-marketing-advice-with-rich-schefren","title":{"rendered":"Marketing Speak Ep. 225: Hard Hitting Internet Marketing Advice with Rich Schefren"},"content":{"rendered":"<p><\/p>\n<div readability=\"79.8482034719\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/UUSkLWAGtpo?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> Profundity is a word grossly overused. The word profundity might not get a ton of air time, but many are quick to casually call something profound. Profundity is defined as a deep insight or great depth of knowledge or thought. It\u2019s easy in our fast moving world to keep things superficial or skim the surface. But to truly succeed, both in marketing and in life, we must find what deeply resonates. We ultimately want our business to connect with something universal. After all, that\u2019s the best way to convert new customers and clients as my guest Rich Schefren so eloquently reminds us, you have more prospects than you have customers. <\/p>\n<p>You don\u2019t get a reputation like \u201cThe Guru of Gurus\u201d without having some pretty deep insight. I\u2019m super grateful Rich shares some of his great depth of knowledge and thought with us. I first got to know of Rich many years ago from one of his YouTube videos, where he explained his unique speed reading style. In this episode, he explains how he figuratively and sometimes literally breaks down books to their most important parts. Clearly, his systems are working for him. He\u2019s personally added over $15 billion of additional revenue to his clients over the course of the many years he\u2019s been in business. And he\u2019s been featured on media outlets like the Wall Street Journal, Newsweek, ABC, NBC, Fox, MSNBC, the Discovery Channel, Daily News, New York Post, and many others. In this episode, we cover everything from writing compelling copy to working efficiently.<\/p>\n<p>Rich provides profound pearls of wisdom that stay with you, such as \u201cthat which is most personal is most general.\u201d And as Rich shares his personal journey, the books that he finds most helpful in business and in life, he provides advice that can appeal to anyone. This episode is not to be missed. Now on with the show.<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https:\/\/www.marketingspeak.com\/hard-hitting-internet-marketing-advice-with-rich-schefren<\/p>\n<p>Marketing Speak Podcast:<br \/>www.marketingspeak.com<br \/>www.facebook.com\/marketingspeak<br \/>www.twitter.com\/mktg_speak<\/p>\n<p>Get Yourself Optimized Podcast:<br \/>www.getyourselfoptimized.com<br \/>www.facebook.com\/getyourselfoptimized<br \/>www.twitter.com\/getoptimized<\/p>\n<p>Stephan Spencer:<br \/>www.stephanspencer.com<br \/>www.facebook.com\/stephanspencerseo<br \/>www.twitter.com\/sspencer <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=UUSkLWAGtpo\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/marketing-speak-ep-225-hard-hitting-internet-marketing-advice-with-rich-schefren\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profundity is a word grossly overused. The word profundity might not get a ton of air time, but many are quick to casually call something [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-244502","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/244502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=244502"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/244502\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=244502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=244502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=244502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}