{"id":242223,"date":"2020-03-02T08:22:44","date_gmt":"2020-03-02T13:22:44","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/4-landing-page-elements-that-will-make-or-break-your-page-marketing-mastery-with-justin-rondeau"},"modified":"2020-03-02T08:22:55","modified_gmt":"2020-03-02T13:22:55","slug":"4-landing-page-elements-that-will-make-or-break-your-page-marketing-mastery-with-justin-rondeau","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/4-landing-page-elements-that-will-make-or-break-your-page-marketing-mastery-with-justin-rondeau","title":{"rendered":"A Landing Page Elements That Will MAKE OR BREAK Your Page | Marketing Mastery with Justin Rondeau"},"content":{"rendered":"<p><\/p>\n<div readability=\"100.154696133\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/2An2Hj5xj5s?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> This week, Justin Rondeau, General Manager for DigitalMarketer, goes over the 4 elements of a landing page that will make or break your page (and your conversions on the page).<\/p>\n<p>RELEVANT LINKS: <\/p>\n<p>Become a DM Insider for free and get access to the 15-Point Landing Page Audit!<br \/>Sign up here! https:\/\/www.digitalmarketer.com\/account\/15-point-landing-page-audit\/<\/p>\n<p>Uplevel your marketing skills with free trainings, resources, and content every week: https:\/\/www.digitalmarketer.com\/insider\/<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>FOLLOW US ON SOCIAL:<\/p>\n<p>Facebook: https:\/\/www.facebook.com\/digitalmarketer\/<br \/>Instagram: https:\/\/www.instagram.com\/digitalmarketer\/<br \/>Twitter: https:\/\/twitter.com\/DigitalMktr\/<br \/>LinkedIn: https:\/\/www.linkedin.com\/company\/digital-marketer\/ <\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>Here are the 4 elements of a landing page that will make or break your page.<\/p>\n<p>Landing page element #1: Your Offer<\/p>\n<p>The offer breaks down into four critical points:<\/p>\n<p>\u2013 Clarity<br \/>\u2013 Scent<br \/>\u2013 Relevance<br \/>\u2013 Visualization<\/p>\n<p>Ask yourself whether what you\u2019re showing is desirable and you\u2019re CLEARLY articulating WHAT IT IS and WHAT\u2019S IN IT FOR YOUR PROSPECT.<\/p>\n<p>Landing page element #2: Your Ask<\/p>\n<p>Your ask needs to be evident. Whenever someone hits a landing page they need to know What, why, and what to do next. <\/p>\n<p>Landing page element #3: Trust <\/p>\n<p>People don\u2019t like giving up information, personal OR billing, to people they don\u2019t trust. Unless you\u2019re a well-known brand you don\u2019t have brand authority on your side so you need to build up some rapport. <\/p>\n<p>Landing page element #4: Visual hierarchy<\/p>\n<p>Visual Hierarchy is really about two things:<\/p>\n<p>1. Message Sequencings<br \/>2. Visual Cues <\/p>\n<p>You can use visual cues to highlight key pieces of information, like when the most important content is in the lightest section or arrows to point something out.<\/p>\n<p>ABOUT THE HOST<\/p>\n<p>Justin Rondeau is the General Manager at DigitalMarketer and has been doing this whole \u201cMarketing\u201d thing since 2010, when he was mildly [\u2026okay maybe more than mildly] obsessed with all things, data, email, optimization, and split testing.<\/p>\n<p>He\u2019s trained thousands of marketers, spoken on hundreds of stages, runs a delightful team of marketers &amp; product creators, has dozens of shirts louder than his voice, and loves one hockey team: the Boston Bruins. <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=2An2Hj5xj5s\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/4-landing-page-elements-that-will-make-or-break-your-page-marketing-mastery-with-justin-rondeau\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, Justin Rondeau, General Manager for DigitalMarketer, goes over the 4 elements of a landing page that will make or break your page (and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-242223","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/242223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=242223"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/242223\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=242223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=242223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=242223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}