Oh, Bing–always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It’s the most inspected site in the world and produces 3.5 billion investigations every day. Google is integrated into our lives, our technology, our politics, and even our language–“Google” is literally now synonymous with “search for something online.”<\/p>\n
But Bing is a different story. Since launching 10 years ago, saying it hasn’t allured the same attention is an understatement. Bing.com is only the twenty-fifth most called site on the web, and it devotes very little money marketing itself to attract new users. And you’re not likely to hear someone utter the words “Bing it” or proudly proclaim themselves as a Bing user. At best, Bing is largely rejected. At worse, Bing is the butt of the joke.<\/p>\n