{"id":221047,"date":"2019-12-08T03:19:08","date_gmt":"2019-12-08T08:19:08","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/the-most-on-demand-digital-marketing-skills-in-2019-high-income-skills-to-master"},"modified":"2019-12-08T03:19:21","modified_gmt":"2019-12-08T08:19:21","slug":"the-most-on-demand-digital-marketing-skills-in-2019-high-income-skills-to-master","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/the-most-on-demand-digital-marketing-skills-in-2019-high-income-skills-to-master","title":{"rendered":"The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master)"},"content":{"rendered":"<p><\/p>\n<div readability=\"204.131741633\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/yyitwdk4QmY?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) \/\/ Do you want to be a digital marketing expert? Well, you\u2019re going to need specific skills to become one. <\/p>\n<p>RESOURCES &amp; LINKS:<br \/>____________________________________________<br \/>How to Start A Career in Digital Marketing in 2019 (video): https:\/\/youtu.be\/DoLzQN1m7sU<\/p>\n<p>Learn SEO For Free! How to Jumpstart Your SEO Career Without Spending a Dime (video): https:\/\/youtu.be\/7a07862HFNc<br \/>____________________________________________<\/p>\n<p>Even if you work at a company, these skills will help you.<\/p>\n<p>So let\u2019s get right into it.<\/p>\n<p>The first skill you need is data science.<\/p>\n<p>You don\u2019t have to be a crazy data scientist, but you need to learn how to look at Google Analytics.<\/p>\n<p>There are so many videos out there that teach you how to read a report, because Google Analytics isn\u2019t just about, \u201cHey, how many visitors am I getting?\u201d<\/p>\n<p>It\u2019s more about \u201cHow many visitors am I getting,\u201d<\/p>\n<p>If you don\u2019t know to look at the data, you won\u2019t know where to focus your energy to maximize your results.<\/p>\n<p>The second skill to learn is content strategy.<\/p>\n<p>Writing content doesn\u2019t guarantee you any traffic anymore.<\/p>\n<p>There are over a billion blogs on the web.<\/p>\n<p>There are roughly seven billion people, so that means roughly one blog for every seven people.<\/p>\n<p>That\u2019s too much content.<\/p>\n<p>So, if you want to do well, you need a strategy.<\/p>\n<p>Without a strategy, there\u2019s no guarantee that people are going to read your content.<\/p>\n<p>The third tip you need is you need to learn how to leverage video.<\/p>\n<p>Video is up-and-coming as one of the most popular channels out there.<\/p>\n<p>I\u2019m talking about filming videos like this one and releasing it, evergreen content, on YouTube, LinkedIn, Facebook, you need to do a ton of video stuff because you\u2019ll find it\u2019ll build a much more engaging community than almost any other channel out there.<\/p>\n<p>The fourth skill you need to learn is storytelling.<\/p>\n<p>I don\u2019t know why, but I\u2019m seeing less and fewer people use storytelling, but storytelling is still as effective as it used to be two, three, five, ten years ago.<\/p>\n<p>You need to integrate stories into your marketing.<\/p>\n<p>When you do that, you\u2019ll find that more people relate to you.<\/p>\n<p>They\u2019ll identify with the characters in your story, and you\u2019ll notice that your conversion rate goes up.<\/p>\n<p>The fifth skill that you need to learn is email marketing.<\/p>\n<p>And I\u2019m not talking about just basic email marketing, like sending out emails every time you release a blog post, but more complicated emails.<\/p>\n<p>I\u2019m talking more so marketing automation.<\/p>\n<p>Well, if someone goes through your funnel, they don\u2019t open up one email, what should they do next?<\/p>\n<p>If they open up that email, what should they get?<\/p>\n<p>You don\u2019t want to send everyone the same emails.<\/p>\n<p>The sixth skill is funnels.<\/p>\n<p>There are tools like ClickFunnels out there that can help you build a funnel faster and easier, and funnels are really important because ad costs keep rising.<\/p>\n<p>You need to learn how to do upsells and downsells.<\/p>\n<p>You may not be thinking \u201cOh, that\u2019s not related \u201cto marketing, why do I need to learn that?\u201d<\/p>\n<p>Well, if you can\u2019t figure out upsells and downsells, eventually, you\u2019re not going to be able to afford your paid ads.<\/p>\n<p>That\u2019ll help improve your margin so you can keep selling.<\/p>\n<p>The seventh skill that you need to learn is podcasting.<\/p>\n<p>Podcasting hasn\u2019t taken off in the U.S. as much as it has in Asia, like places like China.<\/p>\n<p>But podcasting is growing at a very rapid pace, and people are listening to podcasts on the go.<\/p>\n<p>Plus, the people who listen to podcasts are super engaged, and they typically have a higher income percentage-wise, from a medium-household-income perspective, than other marketing channels out there.<\/p>\n<p>And that\u2019s why you need to get into podcasting now.<\/p>\n<p>It\u2019ll be much more competitive in three, four years.<\/p>\n<p>Then it\u2019s going to be hard.<\/p>\n<p>And when you do podcasting, don\u2019t expect to get results right away.<\/p>\n<p>It\u2019ll take years before you see the fruit from your labor.<\/p>\n<p>Now, if you need help crafting your digital marketing and growing your traffic, check out my ad agency, Neil Patel Digital.<\/p>\n<p>If you have any questions on growing your digital marketing skills, leave a comment below, and I\u2019ll answer it and help you out.<\/p>\n<p>Make sure you also like the video, share it.<\/p>\n<p>Thank you for watching.<\/p>\n<p>\u25ba If you need help growing your business check out my ad agency Neil Patel Digital @ https:\/\/neilpateldigital.com\/ <\/p>\n<p>\u25baSubscribe: https:\/\/goo.gl\/ScRTwc to learn more secret SEO tips.<br \/>\u25baFind me on Facebook: https:\/\/www.facebook.com\/neilkpatel\/<\/p>\n<p><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/yyitwdk4QmY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>#Career #NeilPatel #DigitalMarketing <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=yyitwdk4QmY\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/the-most-on-demand-digital-marketing-skills-in-2019-high-income-skills-to-master\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) \/\/ Do you want to be a digital marketing expert? Well, you\u2019re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-221047","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/221047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=221047"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/221047\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=221047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=221047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=221047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}