Whether it’s because your ads are intrusive or need a redesign, most shoppers reject ads online. In fact, 64 % of respondents<\/a> in a HubSpot study said ads are annoying and intrusive.<\/p>\n Plus, 45% of parties<\/a> report, “I don’t notice online ads anymore, even though it is I don’t block them.”<\/p>\n Contextual targeting is the solution to that problem.<\/p>\n Below, let’s review what contextual targeting is and the difference between contextual and behavioral targeting. We’ll also explore contextual keyword targeting and how to get started with contextual ads.<\/p>\n For example, if you’re moving a regional sell campaign for your coffee shop, you might create a PPC ad. Then, if someone who lives nearby is reading a blog about the best types of coffee, your ad might show up.<\/p>\n This is a good example of contextual targeting because Google consumed the person’s location, so your ad is only showing up to people who are in the vicinity of your shop.<\/p>\n Additionally, in this example, this person is interested in coffee and wanted to read about different types of coffee, so an ad for a coffee shop isn’t intrusive to the user experience. This performs it most likely that they will respond positively to your ad.<\/p>\n So, what’s the difference between contextual targeting and behavioral targeting? <\/p>\n Contextual Targeting vs. Behavioral Targeting <\/p>\n While contextual targeting is done through matching keywords and topics, behavioral targeting is when ads appear to users based on their online behaviors.<\/p>\n Behavioral targeting could include browsing record, attaches sounded, time spent on the sheet or place, how recently they’ve probed for something, and how they committed with a site overall.<\/p>\n Visitors with similar motifs are grouped together, so advertisers can specific target a group of people with a certain browsing history. This is typically called retargeting.<\/p>\n For instance, let’s say I was in the market for new shoes.( And, let’s be honest — I’m always in world markets for new shoes .) I begin searching for brand-new shoes by typing in “running shoes” or “hiking boots.” I’m just beginning my research, so I don’t make a purchase. Later that night, I go on Facebook, and all I participate are ads for hiking boots and running shoes. That is behavioral targeting in action.<\/p>\n Let’s say I’m in that same statu — researching new shoes. During my research, I start reading a blog on very best type of running shoes. On the right-hand side, I ensure a few ads for new running shoes, as well as a nearby move accumulate in my area. That is contextual targeting.<\/p>\n But how does contextual targeting genuinely cultivate? One command — keywords.<\/p>\n Contextual Keyword Targeting <\/p>\n Contextual targeting is done through keywords and topics — or central themes of a website.<\/p>\n When you get started with your PPC ads in Google<\/a>, you can select highly targeted keywords and topics so your ad merely shows up on sites related to those themes.<\/p>\n These keywords will define where you want your ads to appear.<\/p>\n For example, if you’re running an ad for dumbbells, you might select keywords like “dumbbells, ” “strength equipment, ” or “workout equipment.” Then, your ad would only show up on locates with those keywords.<\/p>\n You can also input negative keywords. In this case, you might include “barbells” as a negative keyword term, so your boob ad doesn’t show up when someone isn’t even searching for dumbbells.<\/p>\n If you choose to run an ad solely based on topics, instead of keywords, you might run that same boob ad and pick a topic of “health and fitness.” Going this route means that your ad will be less targeted, and have had an opportunity to little impact and fewer results.<\/p>\n According to Google, each ad group should contain anywhere from five to 50 keywords<\/a>. You can use the Google Keyword Tool to help build your keyword list.<\/p>\n To build your keyword list, don’t use long-tail keywords like you might for organic safaruss. With paid ad, you’ll want to use shorter, sometimes broader keywords.<\/p>\n So, what do contextual ads look like in action? Let’s review a few examples.<\/p>\n 1. Coffeemaker Example <\/p>\n Roasty is a free blog that focuses on finding and brewing delicious chocolate. While I was reading an article, “A Complete List of Every Type of Coffee That Exists”, I came across an ad for a Cuisinart Coffeemaker.<\/p>\n This ad wasn’t unruly to my learn process because it fit in well with the contents I was reading.<\/p>\n See image below for what the ad was like \ud83d\ude1b TAGEND<\/p>\n Image Source<\/a><\/p>\n 2. Pizza Cutter Example <\/p>\n Kitchn is an online daily meat publication. While speak, “How To Make Awesome Pizza at Home, ” I came across an ad for a pizza cutter.<\/p>\n This is a great example of contextual ads in practice \ud83d\ude1b TAGEND<\/p>\n ![\"Cuisinart](\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/What%20Is%20Contextual%20Targeting,%20in%20the%20Context%20of%20Ads%3F-2.jpeg?width=600&name=What%20Is%20Contextual%20Targeting,%20in%20the%20Context%20of%20Ads%3F-2.jpeg\" "\\"PPC\\"")
<\/p>\n![\"Pizza](\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/What%20Is%20Contextual%20Targeting,%20in%20the%20Context%20of%20Ads%3F-1.jpeg?width=600&name=What%20Is%20Contextual%20Targeting,%20in%20the%20Context%20of%20Ads%3F-1.jpeg\")
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![\"Delta](\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/What%20Is%20Contextual%20Targeting,%20in%20the%20Context%20of%20Ads%3F.jpeg?width=600&name=What%20Is%20Contextual%20Targeting,%20in%20the%20Context%20of%20Ads%3F.jpeg\")
<\/p>\n![\"PPC\"](\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&k=14&r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fcontextual-targeting&bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&bvt=rss\" "\\"PPC\\"")
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