{"id":218637,"date":"2019-11-29T23:16:25","date_gmt":"2019-11-30T04:16:25","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/building-a-more-metrics-driven-marketing-department-shanee-ben-zur-crunchbase"},"modified":"2019-11-29T23:16:37","modified_gmt":"2019-11-30T04:16:37","slug":"building-a-more-metrics-driven-marketing-department-shanee-ben-zur-crunchbase","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/building-a-more-metrics-driven-marketing-department-shanee-ben-zur-crunchbase","title":{"rendered":"Building a More Metrics Driven Marketing Department | Shanee Ben Zur, Crunchbase"},"content":{"rendered":"<p><\/p>\n<div id=\"post-131108\">\n<header class=\"entry-header\">        \t\t<!-- .entry-meta --><br \/>\n        \t<\/header>\n<p><!-- .entry-header --><\/p>\n<div class=\"entry-content\" readability=\"48.7686424474\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/egRr979abwA?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> #GlobalMarketingDay #MarketingTeam<\/p>\n<p>Shanee Ben-Zur, Head of Marketing &amp; Growth, Crunchbase<\/p>\n<p>Watch all session on https:\/\/www.globalmarketingday.com\/#recordings<\/p>\n<p>One of the biggest traps that marketing teams can fall into is thinking that the volume of content we put out into the world, or the number of initiatives we spearhead, is equivalent to the results we drive for our company. Real results are quantifiable on a business\u2019 bottom line\u2013not just at the channel level or through vanity metrics. Marketing teams need to shift from Mad Men to to Mad Scientists\u2013prioritizing impact by focusing on hypotheses and experimentation. <\/p>\n<p>At the end of this session you\u2019ll know:<br \/>\u2013 How to maximize your team\u2019s impact on business by focusing on the opportunities that matter most<br \/>\u2013 How to create a fully formed marketing hypothesis with meaningful KPIs<br \/>\u2013 How to design an experiment that yields results you can trust to inform your future marketing strategies <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=egRr979abwA\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n<p><!-- .entry-content --><\/p>\n<footer class=\"entry-footer\"><span class=\"cat-links\">Posted in <a href=\"https:\/\/etrafficlane.com\/newline\/category\/categorized\/marketing\" rel=\"category tag\">Marketing<\/a><\/span>\t<\/footer>\n<p><!-- .entry-footer --><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/building-a-more-metrics-driven-marketing-department-shanee-ben-zur-crunchbase\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#GlobalMarketingDay #MarketingTeam Shanee Ben-Zur, Head of Marketing &amp; Growth, Crunchbase Watch all session on https:\/\/www.globalmarketingday.com\/#recordings One of the biggest traps that marketing teams can fall [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-218637","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/218637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=218637"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/218637\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=218637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=218637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=218637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}