{"id":196530,"date":"2019-09-19T21:06:19","date_gmt":"2019-09-20T02:06:19","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/7-ecommerce-email-marketing-tactics-that-work-like-a-charm"},"modified":"2019-09-19T21:06:29","modified_gmt":"2019-09-20T02:06:29","slug":"7-ecommerce-email-marketing-tactics-that-work-like-a-charm","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/7-ecommerce-email-marketing-tactics-that-work-like-a-charm","title":{"rendered":"S eCommerce Email Marketing Tactics That Work Like a Charm"},"content":{"rendered":"<p><\/p>\n<div readability=\"201.859778598\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/DjJDO0QNxpE?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> Email marketing is the life and blood of e-commerce, but if you\u2019re using it wrong, it won\u2019t generate you any sales. When you look at companies like Overstock do you know where they\u2019re getting the majority of their sales from? Email marketing. That\u2019s how powerful it is. Today I\u2019m going to share with you seven e-commerce email marketing tactics that work like a charm.<\/p>\n<p>RESOURCES &amp; LINKS:<br \/>____________________________________________<br \/>Mailchimp: https:\/\/mailchimp.com\/<br \/>____________________________________________<\/p>\n<p>I\u2019m going to break down seven tactics, and if you use these, your numbers will go up. <\/p>\n<p>Tactic number one, scrub your list.<\/p>\n<p>The reason I say scrub your list, too many people have eCommerce email marketing out there and they\u2019re just like, yeah, my list is huge, I\u2019m at 100,000, I\u2019m at 200,000, and I\u2019m going to keep emailing everyone. <\/p>\n<p>Well, what you\u2019ll find is your email\u2019s going to the promotions tab.<\/p>\n<p>Why is it going to the promotions tab?<\/p>\n<p>It\u2019s because you keep emailing people that aren\u2019t opening up your emails.<\/p>\n<p>If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.<\/p>\n<p>Scrub your list. If you\u2019re using a good email provider like ConvertKit, they automatically do it for you. <\/p>\n<p>Number two, you want to make sure you do trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don\u2019t complete their checkout, what should your email be to them? <\/p>\n<p>When someone goes to their checkout they have these products and they don\u2019t checkout, but then, you shoot them an email being like, check out our e-commerce store, here are all these products that we sell.<\/p>\n<p>Well, that\u2019s a terrible email.<\/p>\n<p>They already added the ones that they want to buy, but they just need that push over the edge.<\/p>\n<p>Maybe some testimonials, whatever may be to get them over the edge, that will help a lot, and you\u2019ll notice a ton of sales from that.<\/p>\n<p>The third thing that you need to do is time-based emails. Here\u2019s what I mean by that. <\/p>\n<p>Everyone\u2019s like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?<\/p>\n<p>You\u2019ll find that you\u2019re less likely to go through all the ones that are at the bottom and open them up.<\/p>\n<p>People get lazy, it\u2019s not just you, it\u2019s everyone. So you want to look at what time that person came to your site and put in their email.<\/p>\n<p>That\u2019s when you should be sending them an email.<\/p>\n<p>I try to stick within that timeframe, usually within an hour, versus sending it whenever it\u2019s my convenience.<\/p>\n<p>The fourth thing you want to do is promotional-based emails.<\/p>\n<p>So you want to make your campaign set up in advance. You don\u2019t want to be at the last minute writing these emails.<\/p>\n<p>That\u2019s a lot from a holiday season, even though there\u2019s a whole 12 months in a year. <\/p>\n<p>The fifth tip I have for you is to keep your emails short, to the point, and try to use text-based emails.<\/p>\n<p>Most e-commerce companies love using image-based emails.<\/p>\n<p>Do you know what happens with image-based emails?<\/p>\n<p>They get pushed in the promotions tab.<\/p>\n<p>Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it\u2019s usually a promotion versus when someone sends you a text-based email it\u2019s typically a friend, hence, you want to use text-based emails.<\/p>\n<p>The sixth tactic I have for you is upselling and downselling.<\/p>\n<p>Typically, when someone buys from your e-commerce product you\u2019re going to have upsells and downsells on the checkout page.<\/p>\n<p>Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don\u2019t buy your upsells and downsells.<\/p>\n<p>On your thank you pages where you have these upsells and downsells, usually they\u2019re short and to the point.<\/p>\n<p>Through email, they can be much more in-depth, longer, and you want to space it out.<\/p>\n<p>You want to followup with all the other things that they can buy that can make that experience even better. It\u2019s very important to get the timing right.<\/p>\n<p>The moment you get the timing wrong, that\u2019s when you\u2019ll see that those emails won\u2019t convert at all.<\/p>\n<p>And last but not least, when you\u2019re doing email marketing, it\u2019s not just about email.<\/p>\n<p>It\u2019s very similar to email about the tactics that I\u2019m going to break down. It\u2019s push notifications. I use email combined with push notifications.<\/p>\n<p>So when someone subscribes to my site through tools like Subscribers, I\u2019ll let them know and push send them through their browser, hey, here are the products that you could end up buying.<\/p>\n<p>\u25ba If you need help growing your business check out my ad agency Neil Patel Digital @ https:\/\/neilpateldigital.com\/ <\/p>\n<p>\u25baSubscribe: https:\/\/goo.gl\/ScRTwc to learn more secret SEO tips.<br \/>\u25baFind me on Facebook: https:\/\/www.facebook.com\/neilkpatel\/<\/p>\n<p>#eCommerce #NeilPatel #EmailMarketing <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=DjJDO0QNxpE\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/7-ecommerce-email-marketing-tactics-that-work-like-a-charm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is the life and blood of e-commerce, but if you\u2019re using it wrong, it won\u2019t generate you any sales. When you look at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-196530","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/196530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=196530"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/196530\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=196530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=196530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=196530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}