{"id":180295,"date":"2019-07-30T03:05:58","date_gmt":"2019-07-30T08:05:58","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/the-hard-truth-about-marketing-what-will-stop-working-in-the-near-future"},"modified":"2019-07-30T03:06:08","modified_gmt":"2019-07-30T08:06:08","slug":"the-hard-truth-about-marketing-what-will-stop-working-in-the-near-future","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/the-hard-truth-about-marketing-what-will-stop-working-in-the-near-future","title":{"rendered":"The Hard Truth About Marketing &amp; What Will Stop Working In The Near Future"},"content":{"rendered":"<p><\/p>\n<div readability=\"207.156859035\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/2jzzB_AeChA?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> The Hard Truth About Marketing &amp; What Will Stop Working In The Near Future. Ads keep getting more expensive, SEO takes longer to see results from, social media algorithms keep restricting organic reach. <\/p>\n<p>RESOURCES &amp; LINKS:<br \/>____________________________________________<br \/>The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) : https:\/\/youtu.be\/yyitwdk4QmY<\/p>\n<p>How Digital Marketing Will Change in 2019 : https:\/\/youtu.be\/b-gwbVJqi9Y<br \/>____________________________________________<\/p>\n<p>Here\u2019s the hard truth, marketing is going to keep getting harder, and what used to work and what used to be easy is no longer going to be the case.<\/p>\n<p>Companies in Silicon Valley raise millions of dollars, in many cases hundreds of millions, and sometimes even billions of dollars.<\/p>\n<p>Do you know what that money is mainly spent on, these days?<\/p>\n<p>Marketing and Sales, that\u2019s driven up costs drastically.<\/p>\n<p>There\u2019s even an age-old saying, do you know who the best marketer is, the one who can spend the most money on marketing.<\/p>\n<p>In other words, it\u2019s going to get more expensive, it\u2019s going to get harder and harder so what should you do.<\/p>\n<p>First, marketing isn\u2019t about marketing anymore.<\/p>\n<p>Marketing is about putting the user first.<\/p>\n<p>If you do what\u2019s best for them, you\u2019ll get the traffic, you\u2019ll get the sales.<\/p>\n<p>If you don\u2019t create something that\u2019s amazing, something that delights people, you\u2019re not going to do well, and if you don\u2019t know how to do that, you need to go back to the drawing board and talk to your potential customers.<\/p>\n<p>You can use tools like Hotjar, SurveyMonkey to survey them, you can pick up the phone and start calling people and getting their feedback.<\/p>\n<p>The second thing that you need to know is, marketing has changed to omnichannel approach.<\/p>\n<p>One channel isn\u2019t going to drive you the results that it used to, for all these older companies, the reason being is the landscape is more competitive.<\/p>\n<p>It doesn\u2019t mean marketing doesn\u2019t work, it just means it\u2019s competitive, and you\u2019re not going to get the results you want from each channel.<\/p>\n<p>But, if you combine them all, you can still do well.<\/p>\n<p>I want you to do things like collect emails, and leverage push notifications.<\/p>\n<p>By leveraging all of these channels, you\u2019re going to do better.<\/p>\n<p>The third thing that you need to know is, you need to have differentiation.<\/p>\n<p>Businesses online are a dime a dozen now.<\/p>\n<p>Everyone\u2019s considered creating a business online, more than they\u2019re even trying to create a business offline.<\/p>\n<p>People don\u2019t want all these retail stores, people don\u2019t want to have all these Verizon boots anymore, selling you cellular phone service.<\/p>\n<p>Instead, they want all these Internet and web-based companies that deliver within an hour, so that way they don\u2019t have all these fixed costs.<\/p>\n<p>In other words, if you can\u2019t differentiate yourself because there\u2019s more competition now, there\u2019s no reason for people to go with you, over your competition.<\/p>\n<p>For example, I use Apple computers, not because of the price, but because they connect with all my devices, they\u2019re seamless, they\u2019re easy to use, and they last a long time.<\/p>\n<p>And you do get a good product for the price.<\/p>\n<p>While there\u2019s a lot of other cheap PCs out there, a lot of them break, they get slowed down after you use them for like six months.<\/p>\n<p>You don\u2019t have those issues with an Apple computer.<\/p>\n<p>If you can\u2019t figure out what differentiates you from your competition, you won\u2019t do well.<\/p>\n<p>The fourth thing I want you to do is to leverage the rule of seven.<\/p>\n<p>When someone sees your brand seven times, they\u2019re much more likely to convert.<\/p>\n<p>If you don\u2019t engage and interact with them seven times, they\u2019re not going to do as well.<\/p>\n<p>So doing things like remarketing helps, and I know a lot of you are already doing that.<\/p>\n<p>The last thing I want you to do is to update your content.<\/p>\n<p>Update your site, continually improve your load time.<\/p>\n<p>In other words, I want you to keep getting better.<\/p>\n<p>Just because you\u2019re doing well doesn\u2019t mean you should stop.<\/p>\n<p>Things are going to keep getting harder, in the future years.<\/p>\n<p>So if you don\u2019t keep improving, eventually you\u2019re going to find that your traffic, your sales are all going to dip.<\/p>\n<p>Think of it this way, there\u2019s so many blogs out there, over a billion, that now Google doesn\u2019t want to just rank the best content, they also want to rank the freshest content, because they have so many to choose from.<\/p>\n<p>So if you don\u2019t keep updating your content, your rankings will dip, if you don\u2019t keep improving your load time, Google\u2019s going to rank someone else, who keeps having a faster site.<\/p>\n<p>\u25ba If you need help growing your business check out my ad agency Neil Patel Digital @ https:\/\/neilpateldigital.com\/ <\/p>\n<p>\u25baSubscribe: https:\/\/goo.gl\/ScRTwc to learn more secret SEO tips.<br \/>\u25baFind me on Facebook: https:\/\/www.facebook.com\/neilkpatel\/<\/p>\n<p><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2jzzB_AeChA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>#SEO #NeilPatel #DigitalMarketing <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=2jzzB_AeChA\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/the-hard-truth-about-marketing-what-will-stop-working-in-the-near-future\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hard Truth About Marketing &amp; What Will Stop Working In The Near Future. Ads keep getting more expensive, SEO takes longer to see results [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-180295","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/180295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=180295"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/180295\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=180295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=180295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=180295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}