{"id":172412,"date":"2019-07-05T01:24:11","date_gmt":"2019-07-05T06:24:11","guid":{"rendered":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/how-to-build-a-successful-ecommerce-business-ecommerce-tips-marketing-strategy-andrew-hassard"},"modified":"2019-07-05T01:24:22","modified_gmt":"2019-07-05T06:24:22","slug":"how-to-build-a-successful-ecommerce-business-ecommerce-tips-marketing-strategy-andrew-hassard","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/how-to-build-a-successful-ecommerce-business-ecommerce-tips-marketing-strategy-andrew-hassard","title":{"rendered":"How to Build a Successful Ecommerce Business? Ecommerce Tips &amp; Marketing Strategy | Andrew Hassard"},"content":{"rendered":"<p><\/p>\n<div readability=\"133.366211962\">\n\t\t<!-- adman_adcode_beginning --><\/p>\n<p> <iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/ISqc6uH-q2w?rel=0&amp;autoplay=1\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe> <\/p>\n<p> How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard.<\/p>\n<p>Andrew, who is Managing Director of Northern Ireland-based company Mango Bikes, talked Ecommerce and business start-up during a fascinating ProfileTree video interview.<\/p>\n<p>He began by explaining the story behind his business: \u201cWe have been set up for around a year\u2026we make leisure bikes, recreational bikes, single speeds, fixies, hybrid bikes. A lot of our customers are students and commuters, also leisure and recreational cyclists.<\/p>\n<p>\u201cThe way I\u2019d explain it is this: if you go to a cycling club and you said to someone \u2018what\u2019s that bike you\u2019ve got\u2019 they might say \u2018it\u2019s a Trek Madone 3.0\u2019 yadda yadda and quite quickly you are bamboozled.<\/p>\n<p>\u201cWith our customer base it\u2019s \u2018what bike have you got?\u2019 and they\u2019ll say \u2018I\u2019ve got a Mango\u2019\u2026and that\u2019s it. We\u2019re happy in our skin that that\u2019s our customer base.\u201d<\/p>\n<p>Andrew also talked through his own path to becoming Mango Bikes managing director: \u201cIt\u2019s 20 years ago this year I finished university. I went to University of Leeds and did Food Science as my undergraduate degree and a couple of post-grads in Management and Marketing from Queens and Dublin Institute of Technology.<\/p>\n<p>\u201cI worked in the food industry for a few years in a number of roles, in manufacturing, operations, supply chain, project and process management. Then I moved into the bike industry about 10 years ago, starting off with Chain Reaction Cycles as a Supply Chain Manager\u2026then moved into the Commercial Trading Team and managed one of the categories within it.<\/p>\n<p>\u201cI was with Chain Reaction for about five years and was approached to be part of a management buy-out team of another online bike retailer in England. Then, I worked for Go Outdoors\u2026helping them introduce both branded and their own brand of bikes.\u201d<\/p>\n<p>Andrew always had a desire to set up and run his own business so, as he progressed his career, he found himself saying \u201cif I ran this business, I would do x, y and z\u201d.<\/p>\n<p>\u201cI realised I was going to have to make a big decision between shutting up and doing what I\u2019m told, or don\u2019t shut up and actually go and do it myself.<\/p>\n<p>\u201cI had been working for myself doing a bit of consultancy, doing a bit of buying and selling and trading myself. Working in the bike industry myself I had seen a few sectors I thought were emerging markets.<\/p>\n<p>\u201cI started to develop a range of urban, recreational bikes myself and I had a few people who\u2019d said \u2018if you ever set up on your own we\u2019d like to back you\u2019. I was at the point where I had a range of bikes developed, I had the proposal\u2026and all the usual stuff.<\/p>\n<p>\u201cWe were getting ready to press the big red button and say go, and in September\/ October time 2017 Mango Bikes went into administration. I had looked at that as the kind of business model I was looking to emulate and the bikes weren\u2019t quite the same but similar to it, so I contacted the administrator.<\/p>\n<p>\u201cI genuinely had no interest in taking it on, I just wanted to see the books and get an idea with what was happening with it and see if my forecasts and budgets were there or thereabouts or complete nonsense.<\/p>\n<p>\u201cWhat I saw was a business which had the top line going in the right direction and had just let it\u2019s cost base and bottom line go a little astray.\u201d<\/p>\n<p>To discover more insights from Andrew\u2019s industry expertise, including brand strategy, marketing strategy, Ecommerce and more, see our full ProfileTree Business Leaders series video interview.<\/p>\n<p>\u2014<\/p>\n<p>Mango Bikes \u2013 https:\/\/www.mangobikes.com\/<\/p>\n<p>ProfileTree \u2013 https:\/\/www.profiletree.com\/<\/p>\n<p>\u2014<\/p>\n<p>Summary: How to Build a Successful Ecommerce Business? Ecommerce Tips &amp; Marketing Strategy | Andrew Hassard<\/p>\n<p>In our ProfileTree Business Leaders Series video interview, Andrew Hassard explores Ecommerce business, Ecommerce business tips, how to start an Ecommerce business and much mure.<\/p>\n<p>Watch our full video to explore insights into internet marketing and marketing strategy as well as hear business start-up advice from the founder of Mango Bikes.<\/p>\n<p>\u2014<\/p>\n<p>See also: <\/p>\n<p><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/m3V9TzDoldg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qcIpuiSYWfI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Vt9e-ZrgmiE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/At3T3epTfcY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/g6mDr1VTKMo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/NVOP9Raro-g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FvVCFurohgs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LZyTOU_4EAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XjwgxGGqjB0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/>https:\/\/youtu.be\/5Rf1G-wD4v8 <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=ISqc6uH-q2w\">Source link <\/a><\/p>\n<p><!-- adman_adcode_after --><\/p>\n<p class=\"dpsp-share-text\">Sharing is caring!<\/p>\n<p class=\"gasd_author\"><a href=\"https:\/\/etrafficlane.com\/newline\/about-me\" rel=\"author\" title=\"Profile for Dalelorenzo Johnson\">Profile for Dalelorenzo Johnson<\/a><\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/etrafficlane.com\/newline\/how-to-build-a-successful-ecommerce-business-ecommerce-tips-marketing-strategy-andrew-hassard\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-172412","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/172412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=172412"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/172412\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=172412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=172412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=172412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}