<\/p>\n
Savvy Musician Show \u2013 Episode #026: What Is Windowing and Should You Try It?<\/p>\n
* https:\/\/savvymusicianacademy.com\/26<\/p>\n
In this episode of the Savvy Musician Show Leah will be talking about windowing and its usefulness as a launch strategy. First off, Leah unpacks exactly what windowing is and how it has traditionally been used in the film industry to try and maximize revenue for films across platforms. She then looks at who in the music industry the strategy might be applicable to and why you would actually consider employing it in the first place. From there she unpacks some of the fundamental pros and cons of windowing and how to navigate these for best results. The last part of the episode is spent examining Leah\u2019s own experiences with this strategy, in her current album launch cycle. For a great and informative exploration of the idea and its utility, be sure to tune in!<\/p>\n
* Key Points From This Episode:<\/p>\n
1 \u2013 What is windowing? And looking how it has been used in the film industry.
2 \u2013 Who can successfully use windowing as a strategy?
3 \u2013 Basic pros and cons of windowing your album launch.
4 \u2013 The importance of communication and framing your choices to your fans.
5 \u2013 Considering piracy and losing revenue across platforms.
6 \u2013 Setting expectations and preparing for the unexpected.
7 \u2013 Leah\u2019s own experiences with windowing in her current launch cycle.
8 \u2013 Why Leah has now chosen the accelerated windowing strategy for herself.
9 \u2013 Hitting six figures for the launch and revenue goals for the rest of the year.
10 \u2013 Exposure over windowing in building a following.
11 \u2013 Leah\u2019s challenge to those looking to build a bigger audience.<\/p>\n
*Tweetables:<\/p>\n
\u201cAll my marketing strategies for my album are encompassed in what I can do online and how I can promote my fan base year round and then I create assets and my albums are assets and these assets are what I market every single day.\u201d \u2014 @LEAHthemusic [0:01:38.6]<\/p>\n
\u201cBy controlling the experience, you\u2019re controlling where and how people can access that media.\u201d \u2014 @LEAHthemusic [0:04:11.3]<\/p>\n
* You are awesome! I want you to know that here at Savvy Musician Academy, we truly value you as a person, and I don\u2019t take it lightly that you\u2019re here! <\/p>\n
When you\u2019re ready, there are 4 ways I can help you:<\/p>\n
1. Join the BEST Facebook Group for musicians navigating internet marketing here:
https:\/\/www.facebook.com\/groups\/savvymusician\/ <\/p>\n
2. Subscribe to the Savvy Musician podcast.
Here\u2019s iTunes: https:\/\/itunes.apple.com\/ca\/podcast\/the-savvy-musician-show\/id1346925621?mt=2 <\/p>\n
3. Book a breakthrough call with our team:
https:\/\/www.callsma.com <\/p>\n
4. If you\u2019re ready for mentorship and advanced digital marketing, book a call: https:\/\/www.callsma.com<\/p>\n
XOX, Leah McHenry
Savvy Musician Academy <\/p>\n