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[youtube https:\/\/www.youtube.com\/watch?v=qOu1zsBkhg8?rel=0&autoplay=1&w=580&h=385] <\/p>\n
Push Marketing
Push marketing is a promotional strategy where businesses attempt to take their products to the customers. The term push stems from the idea that marketers are attempting to push their products at consumers. Common sales tactics include trying to sell merchandise directly to customers via company showrooms and negotiating with retailers to sell their products for them, or set up point-of-sale displays. Often, these retailers will receive special sales incentives in exchange for this increased visibility.<\/p>\n
Example of Push Marketing
One common example of push marketing can be seen in department stores that sell fragrance lines. The manufacturing brand of the fragrance will often offer sales incentives to the department stores for pushing its products onto customers. This tactic can be especially beneficial for new brands that aren\u2019t well-established or for new lines within a given brand that need additional promotion. After all, for many consumers, being introduced to the fragrance at the store is their first experience with the product, and they wouldn\u2019t know to ask for it if they didn\u2019t know it existed.<\/p>\n
Pull Marketing
Pull marketing, on the other hand, takes the opposite approach. The goal of pull marketing is to get the customers to come to you, hence the term pull, where marketers are attempting to pull customers in. Common sales tactics used for pull marketing include mass media promotions, word-of-mouth referrals and advertised sales promotions. From a business perspective, pull marketing attempts to create brand loyalty and keep customers coming back, whereas push marketing is more concerned with short-term sales.<\/p>\n
Example of Pull Marketing
You can often recognize pull marketing campaigns by the amount of advertising that\u2019s being used. Pull marketing requires lots of advertising dollars to be spent on making brand and products a household name. One example includes the marketing of children\u2019s toys. In the first stage, the company advertises the product. Next, the children and parents see the advertisement and want to purchase the toy. As demand increases, retailers begin scrambling trying to stock the product in their stores. All the while, the company has successfully pulled customers to them.<\/p>\n
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