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[youtube https:\/\/www.youtube.com\/watch?v=g4F8WI8nmTo?rel=0&autoplay=1&w=580&h=385] <\/p>\n
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Welcome to this second video in our series about developing your digital marketing strategies. In the first video we looked at why strategic planning and goal setting are vital to the success of your digital marketing projects.<\/p>\n
In this video we\u2019ll see how you can begin the process of establishing your goals, by making them specific and using them to set clear objectives.<\/p>\n
Once you\u2019ve clarified what your goals are, how do you turn them into objectives?<\/p>\n
There\u2019s a phrase that sums up the difference between an objective and a goal very well.<\/p>\n
\u201cAn objective is nothing more than a quantified goal.\u201d <\/p>\n
You may have heard people talk about SMART GOALS. This is where you make your goals Specific. Measurable. Accepted. Reasonable. And Time-Bound. We\u2019re not going to explore the SMART model here. You can easily find more detailed tutorials about SMART with a simple search. But for now, lets look at some of the most important parameters you need to consider.
1. Establish metrics and key indicators. This helps you to identify the data you\u2019ll need to collect.
2. Identify your timescale and establish milestones. And set deadlines! These could be hourly, daily, weekly, monthly. Your deadlines may need to be adjusted, but you should start with something to aim for.
3. Identify what quantities you need to achieve? This could be expressed in terms of sales volume. Turnover. Leads generated. Content added. And so on. 4. What numbers are important? With the right, relevant numbers you can begin to analyze performance and chart your progress. Otherwise everything is down to luck and guesswork.<\/p>\n
It\u2019s worth remembering that a goal should follow at least these basic principles.
Be feasible. A target must be achievable.
Be measurable. So you can produce tangible evidence of results to show when you have accomplished the goal.
Be challenging. Goals should be challenging. And have moderate difficulty. Easy goals don\u2019t motivate. But exceedingly tough goals \u2013 without access to the right support and resources \u2013 can be discouraging.<\/p>\n
Adapted from How to Professionally Organize Your Digital Marketing Strategies
by Alvaro Salgado<\/p>\n
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Other associated videos
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[youtube https:\/\/www.youtube.com\/watch?v=g4F8WI8nmTo?feature=oembed&w=800&h=450]
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[youtube https:\/\/www.youtube.com\/watch?v=3KonmPWla04?feature=oembed&w=800&h=450]<\/p>\n
This presentation contains images used under a Creative Commons License. Click here to see the full list of images and attributions: https:\/\/app.contentsamurai.com\/cc\/169748<\/p>\n
digital marketing strategies, digital marketing strategy, marketing strategies, digital marketing skills, content marketing, digital marketing strategies for small business, how to create a digital marketing strategy, internet marketing strategies, online marketing strategies, digital marketing strategies 2018, marketing strategy 2018, online marketing plan, goals and objectives <\/p>\n