{"id":1079,"date":"2015-06-11T16:59:29","date_gmt":"2015-06-11T21:59:29","guid":{"rendered":"http:\/\/www.etrafficlane.com\/60dollarmiracle\/social-media-marketing-strategies-focus-on-content"},"modified":"2015-06-11T16:59:29","modified_gmt":"2015-06-11T21:59:29","slug":"social-media-marketing-strategies-focus-on-content","status":"publish","type":"post","link":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/social-media-marketing-strategies-focus-on-content","title":{"rendered":"Social Media Marketing Strategies &#8211; Focus on Content"},"content":{"rendered":"\n<div>\n<p>Social media marketing using technologies like Facebook, Twitter, and MySpace is the &#8216;hot&#8217; trend everyone is talking (or should I say Tweeting?) about. Just like any marketing trend, a few organizations are doing a great job using these technologies, and many others are struggling to get it right. The reason they&#8217;re failing is simple: valuable content is the marketing &#8220;cake,&#8221; and social applications are just the icing on it.<\/p>\n<p>Your customers are not going to visit your Facebook page or read your Tweets just because they&#8217;re there: you must offer something that engages and informs them.<\/p>\n<p>What type of content can you use to drive customers to your social media? Your imagination is the limit, but consider these types of content as a starting point:<br \/>\n<\/p>\n<ul>\n<li>Case studies<\/li>\n<li>Webinars<\/li>\n<li>E-books<\/li>\n<li>White papers and special reports<\/li>\n<li>Informational articles<\/li>\n<li>Podcasts or audio interviews<\/li>\n<li>Blog posts<\/li>\n<li>Teleconferences<\/li>\n<li>Interactive customer experiences<\/li>\n<li>Games and quizzes<\/li>\n<\/ul>\n<p>As customers become more accustomed to ignoring advertising and other interruption marketing strategies, the most effective way to reach them is with content they want to experience.<\/p>\n<p>For marketers, this means developing a content strategy comes first. Once you have content, social media becomes to a great tool to get that valuable content into the hands of your customers and prospects.<\/p>\n<p>To determine what kind of content you should create, think about your audience. Young adult consumers will respond well to a fun game, contest or Facebook application. Business-to-business marketers would be interested in case studies from companies like theirs and interviews with industry thought leaders.<\/p>\n<p>Once you have created the content your audience will really respond to, then take the next step and share it with social media.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"http:\/\/ezinearticles.com\/?Social-Media-Marketing-Strategies---Focus-on-Content&#038;id=2847657\">Source<\/a> by <a href=\"http:\/\/ezinearticles\/?expert=Megan_Tsai\">Megan Tsai<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing using technologies like Facebook, Twitter, and MySpace is the &#8216;hot&#8217; trend everyone is talking (or should I say Tweeting?) about. Just like [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1079","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/1079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":0,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/posts\/1079\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/media?parent=1079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/categories?post=1079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.etrafficlane.com\/60dollarmiracle\/wp-json\/wp\/v2\/tags?post=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}