Author: dalelorenzo

Everyone is familiar with the term “branding” but it has different meanings to different people. From a consumer prospective, the term branding brings to mind […]

Oh my, can there be heresy in the words in the title? A Nielsen Wire study notes statistics that illustrate the rise of social media […]

The media have incredible powers and influence. They are the ones that disseminate information and bring it to the masses. The media have the ultimate […]

Buzz words come and go, but some are here to stay! Take for example, SMM, SEM, and SEO. Are they just a jumble of confusing […]

Social media optimization (SMO) is a modern technique of increasing the online presence of a company. This technology has gained importance very recently as people […]

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask […]

New media has a unique ability to serve an array of functions based on what is being represented. The Harvard Business review recently featured an […]

Social media integrates online methods and technologies so that people can share their personal opinions, content while exchanging their insights and perspectives on various issues. […]

Retirement is made so much more enjoyable with the advent of social media. There are some retirees who will dispute this thought primarily because they […]

What is social media? What is a social media campaign? Can it really help my business? These are common questions my clients ask me. The […]