Author: dalelorenzo

“Things are seldom what they seem.” (William S. Gilbert, 1836-1911) Nearly twenty-five years have passed since I was first introduced to Sir William’s cautionary and […]

Social media provides a way for businesses to increase their “word of mouth” advertising. Word of mouth has always been a powerful method of promoting […]

What does Social Media Marketing Mean for Bars and Restaurants? I was recently asked by a good friend and consulting client of mine,” what was […]

Entrepreneurs are using the newest internet trend, professional social networks. Services like LinkedIn, Konnects, Ecademy, Plaxo and even Facebook provide professionals the opportunity to meet […]

Social marketing has become a popular and effective means of online advertising today. With the growing number of social media sites on the internet it […]

Social media marketing is an all-encompassing term which is getting lots of publicity these days especially with the election having just passed. At the very […]

Social Media in the simplest sense is any site online where you can collaborate with other people and Social Media marketing is using those sites […]

Social media has transformed the manner in which we relate to the world around us. Social networks have not only enjoyed a groundswell of momentum […]

When running an online business, it is important to use a variety of different facets for your advertising campaigns. Most of these end up costing […]

Companies can utilize social networking to gain access to a greater constituency of customers. Social media marketing is an approach that employs social networking to […]