Social Media For the Small Business Owner

Social media for the small business owner is very popular these days, especially when you see Facebook & Twitter everywhere you go.

With the limited resources most small business owners are facing, social media seems to be the obvious choice for marketing their business right now.

Small businesses and entrepreneurs should use social media as a way to enhance the presence of their business, create leads and build relationships. What many of them are finding out is that social media takes a significant amount of time to get results.

Time is something few of us have a lot of. So targeted niche sites should have a sense of priority in our online marketing efforts.

So the question remains, how do I find a targeted niche? Well look to yourself or your company. What is it that you like about your company? What are you good at? What do you enjoy?

On what subject or area are you the foremost authority? What are your strengths, and how can you leverage those strengths? What do you have to offer that is fairly unique? How can you better serve the people in your marketplace?

Once you jot down all the answers to those few questions, you will see a few different niches jump out of the page at you. Gather the information to help you find a detailed profile of your target customer. There are a few things you can do after you have acquired your niche.

* Create and fine tune your brand, your name and image.

* Work From Home on building a website/blog and filling it with information and content detailing your unique expertise and specialized services. Build credibility and explain how and why your the leading authority in this field.

* Create an online press release, sites like PRNewswire and Marketwire.com are good options to use, but I find that PRWeb Direct offers the best rates.

* Look into online services that promote your business, such as OrangeSoda, and Service Magic. Local Connex is a site that can connect you with online customers in your local area.

Even though target niche sites are better to attract people to make a purchase, social media sites must also be considered with any small business campaign as relationship building and connecting with friends, groups and people of influence in your niche market.

You will definitely get leads and sales from Facebook, LinkedIn, Twitter, and Meetup but you must offer value through those social media sites and those connections will buy from you in due time.

This is a long haul approach but critical for the desired success you wish to obtain from online marketing. Social media for the small business owner is very necessary, you just have to know what you can expect when you market, and when you socialize.

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