Social Networking Gurus

I think the buzz word this year is social media guru. Here is my reason why. Every day there is a new social media guru training people on how to use Twitter and Facebook to build their business. It is kind of funny if it was not so scary. For example, I ran into a social media guru the other day that told me that they are training companies how to use Twitter for their business. I admire people who go out in the world to make their mark by showing people what they have already learned. My challenge is that I am not sure how this lady will show anyone how to gain business, when she just started to Tweet last month and has a grand total of 20 followers. How do you show someone how to find prospects effectively on Twitter to get new business when they only have five followers. To me, that seems ridiculous.

So, I know I don’t want to define social group, media guru, but I feel I can be fun just to do it. So let’s take a look to see what we could do to define the term guru.

First they must possess an error that says they know everything. You know that person, the one who is the know it all me. “Patient. Trust me, I know what I’m talking about, they will say, as they begin to show you everything that you should be doing that is incorrect.

Second, they will use fancy charts and graphs to hide their inadequate knowledge of the subject. They will look to prove that how many retweets in a day will demonstrate an rise in website hits by a factor of X. Then of course this will lead to an expected 5% raise in the number of clients that I will have in the next quarter. Twitter can be very useful for tracking your business, but do not hide behind numbers when it is obvious that you know nothing about how the network “works”.

Third, the guru is someone who will not show you all the secrets to using social media content until you get to the next step and pay them an additional $5000 a lot of people think their time is Income. Give someone value at the start of a relationship and they will pay you as much Income as you want. Give someone little value and you will need to have a new level to charge people more Income, because you will not be getting that many more customers afterwards.

I believe that there are no good gurus, just good teachers and counselors. And as I look recommend you look for look for a teacher, look for a trainer, look for someone who will show you the ropes and provide good value. The person who knows all the answers is the first person you should not trust, because they are not ready to grow with you. Heck, they may only have 5 followers for their business, but is that enough for you?