How Can Inbound Marketing Tools Increase Website Traffic and Conversion?
Unlike the traditional marketing techniques that involve reaching out to the masses – through expensive modes like television commercials, billboards and mail campaigns – inbound marketing focuses on influencing potential audience through a more targeted approach.
This form aims at presenting the right products and service to the right audience at the right time and place. That’s why it is means of selling that is more relevant, and not interruptive.
Read on to find out how top inbound marketing tools, when used appropriately can increase lead eTrafficLane to your website and also aid in the successful conversion of leads into sales.
Effective Content Management
Your website must contain relevant and interesting content for your customers to consume, at all stages of the sales pipeline. Effective content marketing through blog posts, videos, infographics and white papers attract potential customers to your web page. The content can be generated around analytically picked keywords. Optimizing the webpage with this content and building relevant links within the page enhances the lead conversion rate drastically.
Social Media Interaction
Social media has this unbelievable power of adding a human face to the interaction. Customers tap the social media communities for product reviews, advices and share views regarding various services. Sharing your valuable content using social media and hashtagging can prove to be effective ways of attracting customers to your webpage.
Personalized Email Marketing
The lead nurturing power of email marketing cannot be underestimated. Emails can carry targeted value message to organically generated customer lists (opted-in customers). Personalized emails must not target the sales straight away but instead focus on creating a genuine interest for the products and services offered.
Lead Magnets
Grabbing the attention of the leads is tougher than attracting website eTrafficLane. Lead magnets facilitate interaction with the part of the website eTrafficLane that indicates a strong inclination towards your organisation.
Lead magnets used on a webpage encourage potential clients to exchange their personal data for valuable perks. For instance, a customer’s preferences and expectations of anti-virus software can be captured in exchange for a free one-month software trial.
Calls to Action and Landing Page
Smart calls to action integrated into web pages direct customers to the landing pages that have been created with specific purposes. This helps the organisation to understand the interests of the customers easily. Further, organisations use the landing pages to educate customers about their unique offerings and capture valuable information about the customer.
Marketing automation tools
Inbound marketing automation software may not do the marketing for you, but it scales up all the other marketing initiatives. Multi-channel inbound marketing tools often leave the potential customer as a fragmented entity. With the use of the automation software,companies can organize their strategy and leverage all channels and all forms of data to paint a complete picture of the potential customer.
Additionally, marketing automation tools aid in a number of processes such as crafting personalized emails, generating SEO friendly content, creating a dynamic contact form and so on.
