In 1994, Mecca USA burst onto the style market whereas rap music was additionally making its personal stand. The timing proved to be fortuitous for each. Mecca Clothing shortly turned a wardrobe staple of hip hop rappers and the city youth who have been trying to these artists as inspiration. Instead, of making an attempt to create clothes to go well with workplace, night or different areas; the model has firmly established itself as the road representing sporty, informal and road put on.
The driving pressure behind Mecca USA was Mike Alesko and Tony Shellman. Mike Alesko is well-known within the trend business, creating not solely the Mecca Clothing model however International News, the Seattle based mostly firm that may later spawn Mecca. Tony Shellman is a hip-hop style innovator who additionally cofounded Encye and the Parish Nation clothes line. Their clothes line took design inspiration from the birthplace of hip-hop, New York City.
With New York City serving as their trend muse, the road took on a rugged and uncooked edge, giving wearers an prompt assertion making look. The line shortly advanced into the “uniform” for inside metropolis youth. By the top of the last decade, Mecca USA’s attraction was not restricted to a metropolis viewers. Instead, growing numbers of suburban youth have been trying to Mecca USA as a option to categorical themselves and determine with the rap musicians they needed to emulate.
The model made its means into malls and main malls, getting the eye of those that had beforehand solely been shopping for mainstream labels corresponding to Tommy Hilfiger and Polo Ralph Lauren. Over the years, quite a few celebrities have worn the road together with. The Mecca clothes expanded its base, making its means into Europe, Asia and throughout the globe.
Mecca USA has all the time targeted on denim put on. Originally solely providing designs for males, corresponding to saggy distinctive-pocket designer denim denims, fashionable foil printed tees and excessive-high quality hoodies. Reversible jackets, airbrushed tees and polo shirts have been additionally widespread. Today Mecca USA has additional prolonged its viewers with clothes suited to women and girls. The line for women is known as Mecca Girls and options sequins, rhinestones, skirts, tops, pants, and outerwear amongst different gadgets. The most profitable extension of the corporate nevertheless, has been Mecca Femme.
Introduced in 2002, Mecca Femme is about leading edge innovation. A combination of city road put on with excessive-style seems and European inspiration, creating a singular look that feminine followers of city put on have flocked too. Mecca denims is widespread with males and Mecca Femme has equally staked a declare on this area with ladies.
The Mecca Femme model denims function a mix of cotton and spandex to create a determine hugging and pleasing silhouette. The denims have shortly develop into a favourite amongst city ladies as a result of it’s fitted to curvier physique varieties. Female celebrities have additionally shortly flocked to purchase them.
Unlike different hip hop clothes strains that depend on excessive costs with a view to present their “high quality” Mecca USA has all the time been affordably priced. Making their clothes accessible to everybody and holding shoppers loyal and coming again for extra. Though the costs are low, high quality has all the time been a serious a part of the manufacturers id. High-high quality supplies are used to showcase display printing, prints, particular sew remedies, foiled logos and different signature seems to be.
Mecca Clothing has paved the best way for different hip hop associated manufacturers reminiscent of Sean John, Rocawear, Akademiks, Phat Farm and Ecko. Since the start, Mecca has been firmly rooted within the hip hop business and there’s nonetheless a cult following for Mecca USA amongst these in search of consideration getting road put on.
