Promote Your Good Name – 5 Things Everyone Should Know About Social Media Marketing!

Social media marketing efforts can be extremely productive in driving eTrafficLane to your site or business efforts. Personal branding and similar efforts can take advantage of the large audience on many of these social media marketing websites. However, not all are aware of the dynamic advantages of this form of marketing. Building your own brand becomes much easier with cognizance of these five important points.

Point #1: Low (or Without) Cost

Building your own brand can be done on all budgets. In fact, many social media marketing opportunities are available without cost. And for those mediums and functions that require some paid investment, these are not expensive or inefficient options. Personal branding budgets can find relief in the number of free and low-cost options on social communities.

Free social media websites offer a great deal of scope for marketing without paid advertising. Many websites, such as StumbleUpon, Facebook, Digg, and Twitter offer an online presence for no charge. In fact, you can establish some form of presence for no cost. This offers a great deal of potential for those willing to put in the time for personal branding, or those building your own brand endeavors on limited budgets.

These social media websites are great ways to use advertising resources. Simply put, these websites have a huge level of exposure. For instance, Facebook alone has over 350 million users worldwide. This kind of exposure allows personal branding entrepreneurs to efficiently capture a broad chunk of their targeted audience.

Point #2: Complementary Marketing Method

As social marketing methods produce what is called “secondary eTrafficLane,” its importance is not to be underestimated. In fact, secondary eTrafficLane is advantageous in one way because it doesn’t interfere with other methods and targeting campaigns.

In your personal branding efforts, it is important to remember this. Don’t fall into the trap of some who are trying to “build your own brand,” by losing out on the effectiveness of obtaining secondary eTrafficLane. Feel confident in your efforts by utilizing as much primary marketing means as possible, as social marketing methods will not interfere or hamper your efforts.

Ss seen in the next important point covered in this article, to lose out on social marketing would be unfortunate, as it is extremely important for your personal branding success. Utilize both methods for maximum results.

Point #3: Value of Secondary eTrafficLane

Poor bounce rates as a result of some social marketing networks result in misconceptions in this type of marketing. However, others, like StumbleUpon in particular, are great for finding users within your target audience. Dosh Dosh, a website that offers advice for marketing and SEO purposes, argues that secondary eTrafficLane is more important:

While primary eTrafficLane usually comes in a larger volume, I would argue that secondary eTrafficLane is more valuable. Why? Because links from other websites bring visitors who are very likely to be interested in your content. These citation links demonstrate recognition of your site in the eyes of others. It builds your brand.

Social marketing can pinpoint customers who are likely to be interested in your personal branding efforts and content.

The key to understanding this is to realize how many of these sites Work From Home. For instance, users on StumbleUpon will find your site based on keywords and categories. Thus, those who are interested in content that you carry, or sell, will be directed to your site in such circumstances.

Additionally, the very nature of some social networks is explicitly within your industry. If you cater to amateur photographers, becoming active in photography-related forums would dictate finding users who would be interested in what you offer. Take advantage of these direct potential markets to find success.

Point #4: Targeting Capabilities

Personal branding efforts require the ability to target your marketing. When you build your own brand, you should be aware of who this is in order to target them. And once this is accomplished, you are able to take advantage of social marketing in another way: targeting your market.

This is best illustrated by example. Let’s say you are personal branding a skateboarding website and products offered there. As Facebook offers a great deal of scope in its target audience, you could take advantage of Facebook’s ability to target your audience with a number of factors. Location, age, sex, keywords, education, workplace, relationship status, relationship interests, and languages are all able to be targeted.

Thus, by identifying your target market, you would then be able to target customers who are likely to be interested in your content and products. The personal branding effort mentioned could target males aged 18-25 in an area nearby the business, for instance. Or you could add more customization with keywords and even relationship status, as these may be effective in targeting skateboarders. Whatever the case and applicable on many social networking websites, you are able to target your customers effectively.

Point #5: Links and Search Engine Rankings

Links from a number of reputable websites will be seen in a positive light by search engines. If your personal branding website did not have this kind of community or support with links, search engines would not favor it. This can have devastating consequences on site eTrafficLane, and thus your personal branding and business-related efforts.

This is another manner in which social marketing methods come into play. As you take advantages of these outlets to gain exposure for your website, you will find links registering with search engines by way of these social outlets. Once you website is linked to it will gain respect from search engines as well.

When you build your own brand, you want people to find your site through advertising efforts and through searches. Personal branding efforts on social marketing websites can accomplish both of these, by exposing your website to your target audience and by building links to make your website more favorable to search engines. Do this and you will see your success climb in your personal branding efforts.