Social Media Tools – 6 Powerful Apps You Cannot Do Without
It is essential for you to use the most appropriate social media tools to promote your business, whether you require a way to manage the existing user base target or find entirely new consumers. With diverse media channels opening up, businesses are turning more and more towards social advertising. Naturally, you can come across more products which can effectively assist you in managing your brand presence on the web. The following social media tools can provide you with great assistance when maximizing the chances for success of your online business. There are basic tools as well as apps for pros.
Brandwatch
It supports as many as 25 varied languages. It can help you monitor all the goings-on that are occurring in the social sphere, the algorithm finds all the useful and relevant conversations for your business. The app comprises the best social media tools for accumulating and dissecting data, and consists of over 70 million sources where it’s possible to collect data.
Hootsuite
This tool allows you to manage your promotional campaigns on various social media platforms. It offers support for Twitter, Facebook, LinkedIn, Google+, MySpace and even WordPress among various other platforms. You can also have the ability to schedule your messages or tweets as you wish. You can easily integrate various social media applications and even Facebook Insights. There are as many as 5 social profiles and 1 account in the free version.
Topsy
You can get a view of real-time goings-on across various social networking websites. You will be able to know about the exact amount of social reach of the competing organizations. It’s Twitter’s certified partner and you can easily get access to all the tweets since 2006, when it was established. You can also understand the occurrences on Twitter at a specific time period.
CrowdBooster
It informs you about the behavior trends of your target audience. You can get the opportunity to evaluate your campaigns on social media and enhance the conversion rates. It has an intuitive interface which lets you know which posts are a success and the responses of your audience, as well as the ideal time for posting and the right people to communicate with.
TweetDeck
It is an effective tool to manage all of your Twitter accounts from one place. It has been bought by Twitter, being offered to users at no cost. You can use it for managing your accounts on Twitter and also integrate your accounts on other social media platforms. It has a nice interface and you can get an idea of what kind of keywords are being searched, the number of followers and other necessary information from one single dashboard.
SproutSocial
This robust social media app provides and accumulates all your messages into an inbox from various social media platforms. Supporting Twitter, LinkedIn and Facebook. The app can be used to retweet, follow or respond to messages. The robust analytics of this app can be easily exported to PDF or excel.
