Six Steps to Your Ministry Marketing Plan to Promote Your Ministry
If you are looking to take advantage of the growing number of people online today, you can take these six steps for your own ministry marketing plan to promote your ministry.
The great thing about these steps is most of them only require your time and not as much from your wallet.
Step One
WHY? Why do you want to pursue an online marketing plan? Know and write out your purpose, your vision, your mission that explains the purpose of your pursuit. Your ministry marketing plan is only as powerful as your preparation. Know your reason why!
Step 2
WHO? Who is your target audience? Who are you trying to connect with in your particular group in your ministry marketing plan? For example, a Southern Gospel singer will not pursue a contemporary Christian music audience. He’ll focus on those who are familiar with the sounds of Southern Gospel Music. Narrow it down to a specific niche.
Step 3
HOW? How are you going to connect with your niche audience? Implement the POWER OF SOCIAL MEDIA:
Sign up and establish your own (free) page at these sites:
a) Facebook
b) Twitter
c) LinkedIn
e) YouTube
f) MySpace
g) ShoutLife, Xianz, or BlabLive.com (Christian Social Sites) (ie. Blablive.com/videoministry)
h) Tango (Christian Video Site)
i) Blogger.com
This list can go on but the sites above would be a great start for you as you start to promote your ministry online.
Step 4
What do you have to add VALUE to your niche market? What can you provide for free to develop a list of contacts? This in turn leads to what you have of value that you can market and sell to your niche audience.
FREE:
Blogs–To share your thoughts, your wisdom, your gifts and talents
E-Book
Videos
Webinars
Music
To Sell/offer at a price:
Your own product(s)
Affiliate products
Information products
Webinars
DVD’s/videos
Teaching/Speaking engagements
Performances (musicians)
Step 5
When do you communicate with your niche audience? This is a key and one powerful step to your ministry marketing plan. Find a great auto-responder, a computer program that automatically answers and sends e-mail. I prefer Aweber. As you give away information, you can ask for a name and e-mail first. Before you know it, you have a list that you can communicate with and develop trust.
Step 6
Where can your target audience find you online? Can they find you? It’s not enough just to set up a web site and think people will flock to your site. A good understanding of search engine optimization is a must in any market plan online. Here are other simple SEO steps to learn:
-How To Get High Rankings For FreeGetting
-Pay Per Click Strategies
-Understanding keywords (free keyword tools)
-Understanding Google’s advanced and extra options
These six steps will be a great foundation from which to spring into action for your own ministry marketing plan online to promote your ministry, to promote you!
