How You Can Increase Engagement on Social Media

In the world that we live in today, more and more people rely on social media to obtain their news updates, keep in touch with friends and family, and stay up to date with their favorite brands and businesses. What you may have noticed is that you are fighting for the attention of these social media users and are losing the war. To help increase your engagement on social media, I have put together some proven methods that will help your content get noticed and shared.

• Images – When you include an attention grabbing image with your content it will stand out among all of the others appearing on the feeds. If you include an effective call to action with the image, you will likely notice that your post is more popular than posts you may have made without an image.
• Personality – You’ve likely discovered that coming up with entertaining and informative posts on a daily basis can be somewhat difficult. To ensure that your post gets noticed, you should include some personality in the post. If readers find your post humorous or informative, they are more likely to comment and share your post. Don’t be afraid to let your personality show.
• Rewards – An effective technique used to increase engagement on social media is by offering some type of reward to your followers. Your followers have been loyal and commented and shared your posts in the past, why not reward them for their loyalty with something they would like. Offering promotional items, such as a t-shirt, keychain, magnet, or gift card is a great way to increase the amount of engagement you see on your posts. There are many different ways in which you can implement this, but when you do be ready to see the engagement level of your posts increase dramatically.
• Mobile Friendly – With so many of your followers viewing your social media activity on their phones, it’s important that you keep that in mind when posting content. To keep the attention of mobile users, you should create a post that is short and easy to read. If you can get your message across through the use of a graphic or image, that is a great way to grab the attention of mobile users. The easier it is for them to view and read your content on their phone, the more likely they are to actually give it the attention it deserves.